Legal
Terms of use
The terms that apply to using this website. Client work is governed by a separate written agreement, not by this page.
Prefer to talk it through? Book a strategy call
What these terms cover
This page is a working draft awaiting legal review and is withheld from search until that review is complete.
These terms apply to your use of this website. They do not govern paid work. If you engage us, a separate written agreement covers scope, deliverables, payment, ownership, confidentiality and the delivery guarantee described elsewhere on this site.
Two documents
Which document governs what, and why the difference matters
The common assumption is the opposite of the truth: that published terms bind an engagement. They do not, and the assumption causes disputes that are entirely avoidable, so the boundary is drawn here rather than argued later.
This page: using the website
- Reading, sharing and quoting what is published
- The accuracy of general information here
- External links we do not control
- Changes to the site, dated on this page
The signed agreement: paid work
- Scope, deliverables, schedule and fees
- Who owns what, and confidentiality
- How either side can end the relationship
- How the delivery guarantee applies
- Where the two conflict, this one governs
Using this site
- The content on this site is ours or used with permission. You may read, share and quote it with attribution; you may not republish it as your own.
- We write carefully and we still make mistakes. Nothing here is legal, financial, medical or professional advice, and search engine behaviour changes without notice.
- We link to external sources because they are useful. We do not control them and are not responsible for what they say.
- We may change this site or these terms. Material changes will be dated on this page.
- To the extent permitted by law, we are not liable for losses arising from reliance on general information published here rather than on advice given for your specific situation.
What governs client work instead
If you engage us, the agreement we both sign is the operative document. It defines the scope, the deliverables, the schedule, the fees, who owns what, how confidential information is handled, how either side can end the relationship, and how the delivery guarantee applies.
Nothing on this website varies that agreement, and nothing in that agreement is contingent on anything published here. Where the two appear to conflict, the signed agreement governs.
We say this explicitly because the common assumption is the opposite — that published terms bind an engagement — and that assumption causes avoidable disputes.
Last updated · Published on owner authorisation by Zubair Afzal