Terms of use, and how plan billing works

Two documents

Which document covers what

Many people assume a website’s published terms also cover paid work. Here, they don’t. Setting out the difference now avoids a dispute later.

Using this site

• The content on this site is ours or used with permission. You may read, share and quote it with credit to us. You may not republish it as your own.
• We write carefully and we still make mistakes. Nothing here is legal, financial, medical or professional advice. Search engines also change how they work without notice.
• We link to outside sources because they’re useful. We don’t control them and aren’t responsible for what they say.
• We may change this site or these terms. We’ll date any material change on this page.
• To the extent the law allows, we’re not liable for losses from relying on the general information published here. That’s different from advice given for your specific situation.

Self-serve plans: trial, billing, pausing and cancelling

• This is a plain summary. The subscription terms you accept at checkout are the ones that count.
• Free trial: 7 days, with no payment card needed to start it. You sign up and verify your email address.
• When the trial ends it simply ends: nothing is charged automatically and no plan starts unless you choose and pay for one. You can stop the trial at any time. During a trial we don’t change your website.
• Billing: monthly, month to month, no minimum term, or a 12-month term paid upfront when it is offered, which gives 1 month free. There is no setup fee. Plans renew automatically until you cancel. A switch between monthly and yearly takes effect at your next renewal.
• Pausing: You can pause a monthly plan for up to 90 days. While paused you pay $29 a month instead of your plan’s price, charged by the day. Your data, reports and setup are kept, and no work is done until you resume. Work and your plan’s price start again on the date you choose.
• Cancelling: on a paid plan, cancelling needs 30 days’ notice, given from your account.
• Your agreement ends 30 days after your notice, and never before the end of a period you have already paid for. Your plan, our work and your billing carry on until then. Then the agreement ends and nothing more is charged.
• You can withdraw a notice before it ends. There’s no cancellation fee.
• Refer and earn: if a business you refer pays for a 12-month term upfront, you get one month of your own plan free, as credit on your next invoice, once its payment has cleared and is past the refund window.

Guarantees

• 90-day improvement guarantee: Your BOOSTD score improves by at least 3 points within 90 days of your first paid month, or your next month is free. Your BOOSTD score is the 0 to 100 score of your website that your portal shows.
• The free month is a credit for one month’s plan price on your next invoice. On an annual plan it is one twelfth of the annual price. It applies once per website.
• 6-month growth guarantee: After 6 months on a paid plan, if neither your organic traffic nor your leads have grown, we keep working free until they do, for up to 6 free months in any 12 months.
• Traffic means organic clicks in Google Search Console, and leads means tracked calls and forms in your BOOSTD leads inbox, each over the last 28 days compared with the 28 days before you started.
• Each month it is still not met, that month’s plan price is credited to your account, for up to 6 free months in any 12 months. If it is still not met after that, a senior member of our team reviews your account with you.
• The guarantees apply only while all of these conditions hold:
• Your plan is active and paid: no invoice unpaid for more than 14 days.
• Approvals are answered: nothing we asked you to approve is left waiting for more than 14 days.
• Access is kept: your website access and Search Console or lead tracking stay connected, with no gap of more than 7 days in a row.
• No manual Google penalty on your site from before you joined.
• The growth guarantee applies when your site had at least 100 visits from Google, or at least 10 leads and calls, in the 28 days before you started; below that, growth can’t be told apart from chance.
• Paused days don’t count toward the 90 days or the 6 months.
• The guarantees start with your first paid month, not during the free trial, when nothing is charged.
• Both guarantees are measured automatically from real data and shown in your portal. With no data yet, the status is “measuring”. Credits are applied through billing without a claim.
• We never promise a ranking or a specific position on Google, and no part of these terms does.

What covers paid work

Governing law