Local SEO
Local SEO services to show up on Google Maps and get more calls
Our local SEO services get you onto Google Maps and into "near me" searches. We fix your Business Profile, area pages and reviews, for one location or forty.
In every planIncluded in Local or Growth, from $149 a month. Every plan has every feature; they differ by size.
Compare plansMaps vs normal results
Google Maps ranks you differently from the normal results
The map pack and the list of links sit on the same page, but different things decide each one. That's why many businesses show up in one and not the other.
| Dimension | Map pack (Google Maps) | Normal results |
|---|---|---|
| What counts most | Relevance, distance and prominence: your profile, categories and reviews | How relevant the page is, content quality, site authority and technical health |
| What you control | Profile details, categories, services, hours, photos and how you ask for reviews | Site structure, page content, internal links, speed and press coverage |
| What you can't control | How far you are from the searcher | How much authority competitors already have |
| How fast it changes | Days to weeks once fixes are made | Months, and longer in busy markets |
| What usually goes wrong | Suspensions, duplicate listings, the wrong main category, unchecked edits | Copied location pages, thin service pages, broken internal links |
At a glance
One search, two sets of results
The same search shows a map and a list of links. Each is ranked on its own factors. You can be in one and missing from the other.
The map pack
- How close you are to the searcher
- The main category on your Business Profile
- How complete it is: services, hours, photos
- How many reviews you have, and how often
- Whether you have one profile, or three
The links below it
- Whether you have a page for that service and place
- How clearly your site shows you work there
- Links and mentions from other websites
- Crawling, speed and indexing
- Whether your location pages compete
Common problems
Not showing up in the map pack? Here's how we fix it.
- Your main category is wrong.
- Your main category matters more than almost anything else on the profile. Pick what people search for, not what you call yourself. A clinic listed as a "medical clinic" loses to a rival listed under the treatment people want.
- You have two profiles, and neither is winning.
- Duplicates come from staff, directories, an old agency or a move. They split your reviews and often outrank the profile you manage. We find them and get them merged first.
- Your website never says you serve the area.
- Your profile can list a service area, but your website has to back it up. If it never mentions the suburbs you cover or the jobs done there, Google has nothing to go on.
- Your reviews come in bursts.
- Thirty reviews in one week, then nothing for six months, looks odd to platforms and customers. A steady flow looks better to both.
What's included
What our local SEO service includes
Scope depends on your business. One clinic and a company with forty branches need very different things.
- A full Google Business Profile audit: verification, categories, services, hours, products, photos and Q&A
- Finding duplicate listings, getting them merged and recovering suspended profiles
- Main and extra categories picked from what people search for
- Service-area setup if you don't have a public storefront
- A plan for your location pages: how many, what each says and how they link
- Location and area pages written one at a time, never copied
- Matching business details across the directories that still matter
- A review routine that fits how you work and follows platform rules
- Local content your customers will find useful
- Call and form tracking, with local enquiries reported on their own
How it works
How we get you on the map, step by step
Order matters. Writing content before fixing a suspended profile wastes months.
Secure and fix your profile
We sort out verification, ownership, duplicates, suspensions and categories. Nothing else is worth doing while your profile is at risk.
You get: A profile you own, in the right category
Map local demand
We find which services people search for, where and in what words. If the ceiling is lower than you hoped, you'll know here.
You get: A map of demand by service and area
Fix your site structure
We decide which pages you need for each service and area, stop pages competing and link them properly.
You get: A plan for location and service pages
Write each page properly
Each page is written for its own area and service, with specific detail. Many agencies automate this step, yet it decides whether your rankings last.
You get: Pages live, each one written for its area
Keep reviews and mentions coming
We set up a review routine you can repeat and earn local mentions and links without paying for them.
You get: A routine your team can run without us
Questions
Common local SEO questions
Why does my business not show up on Google Maps?
Usually one of five reasons: your profile isn't verified or was suspended, your main category doesn't match the search, you're too far from the searcher, your details don't match across the web, or a duplicate listing is splitting your reviews.
You can't change distance. Everything else can be fixed, and finding the cause usually takes days.
Can you guarantee I will rank in the map pack?
No. Distance to the searcher is a big factor, and it's different for every search, so nobody can promise a position.
We make sure everything you control is right. Before you spend anything, we show you how much room there is to grow in your area.
How do you handle reviews?
We set up a routine that asks every customer for a review at the right moment, within platform rules. Asking everyone, every time, beats one-off campaigns.
We don't buy, reward or write reviews, or only ask happy customers. We don't set staff review targets, ask customers to name an employee, or put a tablet on your counter for reviews. Google's review policy bans all of these, and they put your profile at risk.
We have multiple locations. Do we need a page for each one?
Usually yes, as long as each page says something true and specific about that location: team, services, areas covered, parking, hours or local details.
If a page would repeat the same copy with a new city name, don't build it. Pages like that compete with each other and search engines treat them as low value.
We do not have a storefront. Does local SEO still apply?
Yes, but the setup is different. A service-area business hides its address and lists the areas it serves instead.
Your website then matters even more, because it has to show where you work and you can't lean on being close to searchers.
Find out what's keeping you off the map
Most local problems have a clear cause. On a strategy call we look at your profile, competitors and areas, then tell you what's holding you back.
Prefer to talk it over? Book a free call
Your BOOSTD score improves within 90 days, or your next month is free. After 6 months, more traffic or leads, or we keep working free (up to 6 free months in any 12 months). Read our guarantee
References
Sources for local SEO services
The official documents and research this page is based on. Platform rules change, so check the source before you act on a detail.
Related
More on local SEO
- our local SEO checklistThe same steps this service covers, as a list you can work through.
- the industries we cover
- Google Business Profile optimization serviceSuspensions, verification and day-to-day profile management.
- why a business is not showing on Google MapsStart here if you're missing from the map completely.
Where local SEO matters most
Problems local SEO can fix
More SEO services services
Last updated · Published by Zubair Afzal, responsible editor