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BOOSTD

Serving the United States remotely

SEO and digital marketing for US businesses

SEO and digital marketing for US businesses that can't outspend the big players. Pick a smaller set of searches, and own them.

No cost to ask. A person replies within one working day.Or get an instant free SEO auditSEO services in the United StatesSee pricingBook a free callCall 647-896-7674

BOOSTD Google listing and reviews screen for an example plumbing business: 2 new reviews with a reply ready, a reminder to call a customer back, and the Google map ranking for "plumber near me" showing the business fifth, just behind four competitors.
Google listing & reviews: where you sit on the map, and what it takes to reach the top 3.

How people search

Bing, costly clicks, Spanish and reviews

How do people in United States look for a business like yours? The answer changes what we fix first.

  • Google leads, but Bing has a bigger share here than in most markets, especially on work computers. It matters for enterprise B2B, and it also feeds Microsoft Copilot.
  • Clicks in legal, insurance, home services and medical cost more in the US than almost anywhere, so loose conversion tracking gets punished fast.
  • Search is very local, even for national brands. City, neighborhood and "near me" searches lead service categories, and distance to the searcher matters more than most national teams expect.
  • Spanish-language search is a big, poorly served market in many cities. Most competitors treat it as an afterthought, which makes it one of the easier openings in US local search.
  • Reviews sway US buying decisions heavily. A steady flow of new reviews helps both rankings and sales.

The market

Big budgets everywhere, gaps in the specifics

The US has the most competitive search market in the world and the highest ad spend. In most categories at least one competitor can afford to win customers at a loss for years. Don't try to outspend that.

Ask what the big advertisers won't do. They tend to skip the specifics: individual case types, particular problems, small areas, everyday how-to questions. That's where a smaller business builds a position it can keep.

"The US market" isn't one thing. Competition, cost per click and buyer habits shift a lot between cities in the same category, and a national average hides both the openings worth taking and the ones to skip.

Local businesses

Multi-state chains, B2B software and local trades

Multi-location and multi-state businesses are the most common complex case: franchise groups, clinic networks, dealership groups and service companies across several cities. Their problems are structural, with location pages competing with each other, mismatched profiles and a site that can't show where they work.

B2B and SaaS companies usually sell nationally or abroad from day one. Their sales take months, so last-click attribution gives them a misleading picture.

Below both sit huge numbers of single-city businesses in law, medicine, dentistry and home services. For them, cost per new customer is the number that matters, and competition is fiercest.

Where to start

What to fix first

  • SEO services

    Phone not ringing while competitors show up above you? Our SEO services fix your site, write the pages buyers search for and show you every call and form it brings in.

    Our SEO service

  • Local SEO

    Our local SEO services get you onto Google Maps and into "near me" searches. We fix your Business Profile, area pages and reviews, for one location or forty.

    Local SEO for United States businesses

  • Web design & development

    Our web design agency builds fast, accessible websites you own, planned for Google and for enquiries before design starts.

    A faster, clearer website for United States customers

  • Leads & reviews

    Every call and form tracked to its source, a reply to each lead in your name, every review answered, and a monthly report you can read. It is in every BOOSTD plan.

    Retention and measurement

Working with us

How it works from a distance

We work across all four mainland US time zones. Calls, reports and projects run over video, and everything's built in your own accounts.

Need photography, a workshop or a site visit? We book it and quote it separately.

Long or complex sales cycle? We set up measurement in your CRM early. At US click prices, trusting the ad platform's own numbers gets costly when they're wrong.

Online and on site

Remote work and on-site bookings, side by side

Two numbers a US campaign can be judged on.

What the ad platform reports

  • Instant, cheap and quoted by everyone
  • Counts whatever it was told to count
  • At US click prices, costly when wrong

What your CRM confirms

  • Set up early, since it can't be added later
  • Arrives weeks after the click
  • The only figure to base a budget on

The rules

Rules that shape your marketing

  • The FTC governs advertising claims nationwide. You need to be able to back up what you say, and endorsements and testimonials must reflect what people experienced and disclose any paid connection. A "results not typical" line doesn't fix a claim you can't prove.
  • Privacy law is set state by state. California, Virginia, Colorado, Connecticut and a growing list of others each have their own rules, so businesses selling nationally usually build to the strictest standard that applies.
  • States regulate the professions, so legal, medical and financial advertising rules differ across state lines. Multi-state businesses often need different claim wording in different states.
  • US businesses get sued over website accessibility under the ADA far more than elsewhere. We build to WCAG 2.2 AA on every project, which also lowers your legal risk.

Sources

Check the source

These are the laws and regulators behind the rules above. Check the source before you act. This page isn’t legal advice.

Policy Statement on Advertising Substantiation: claims need evidence before they run
Source: Federal Trade Commission
FTC Endorsement Guides: testimonials, reviews and disclosure of material connections
Source: Federal Trade Commission
Department of Justice guidance on web accessibility under the Americans with Disabilities Act
Source: U.S. Department of Justice

Questions

Common questions from US businesses

How do we compete with companies that have far bigger budgets?

Pick a smaller set of searches and own them. In almost every US category the biggest advertisers chase the highest-volume terms and skip the specifics, because specifics don't scale for them.

Fully own a few specific needs, with better content and a site that converts, and you'll earn more than ranking fourth for twenty broad terms. It feels like leaving money on the table, which is why the opening stays open.

We operate in eleven states. How should the site be structured?

Almost certainly with fewer pages than you have now. One templated page per city usually leaves those pages competing with each other before they compete with anyone else.

Give a place its own page when there's something true and specific to say: a branch, local staff, local jobs done. Everywhere else, state your service area clearly. Merging pages usually raises visibility.

Our cost per click keeps rising. Is paid search still viable?

It depends what you count as a conversion. In high-value US categories, optimizing for form fills instead of closed sales wrecks the numbers without anyone noticing.

Before changing spend, we rebuild measurement so the ad platforms aim for customers, not just contacts. That one change often decides whether paid search works.

Should we be marketing in Spanish?

In many US cities, yes. It's one of the easier openings in local search, because few competitors do it well.

That means content written for Spanish speakers, not machine-translated, plus someone who can take a call in Spanish. Inquiries nobody can answer are worse than none.

Are you a US company?

No. BOOSTD is based in Ontario, Canada. Search, website and brand work don't depend on being in the same country.

We build for the US rules: FTC substantiation, state privacy laws, state rules for professional advertising, and ADA accessibility risk.

Working somewhere else too?

BOOSTD serves businesses all over the world, remotely and in US dollars. These country pages cover the markets where local rules and search habits change what we do.

Countries with their own notes

Where customers check you

The sites people in the United States look at before they call.

Your name, address, phone and hours need to match on each of them. A mismatch costs trust with customers and with Google’s map.

Search engines and maps

Google Search and Maps
Where most local searches start, and your Business Profile.
Apple Maps
The default map on iPhones, fed by Apple Business Connect.
Bing and Bing Places
Also feeds answers in Microsoft Copilot.

Directories and review sites in the United States

Yelp
Restaurants, home and city services.
Better Business Bureau
Checked before contractors and bigger purchases.
Angi
Home services and repairs.
Nextdoor
Neighbour recommendations for local trades.
Healthgrades
Doctors and medical practices.
Avvo
Lawyers.

BOOSTD keeps your details consistent on the listings it can reach and checks them every week. Which ones apply to you depends on your trade, and your checkup lists them. How local SEO works on BOOSTD

Regions and cities

Where we work in the United States

Each of these has its own page because the advice changes there: different search habits, rules or buyers.

Get your free checkup

Start with the free checkup. It shows what to fix first on your website, with no sign-up. Want to know who wins the searches that matter in United States? Book a call with our specialists.

Your BOOSTD score improves within 90 days, or your next month is free. After 6 months, more traffic or leads, or we keep working free (up to 6 free months in any 12 months). Read our guarantee

References

Sources for us SEO

The official documents and research this page is based on. Platform rules change, so check the source before you act on a detail.

  1. FTC — Advertising and Marketing Basics
  2. FTC — Endorsement Guides: what people are asking
  3. ADA.gov — guidance on web accessibility and the ADA
  4. Federal Trade Commission

Last updated · Published by Zubair Afzal, responsible editor