Serving the United States remotely
SEO and digital marketing for US businesses
SEO and digital marketing for US businesses that can't outspend the big players. Pick a smaller set of searches, and own them.

How people search
Bing, costly clicks, Spanish and reviews
How do people in United States look for a business like yours? The answer changes what we fix first.
- Google leads, but Bing has a bigger share here than in most markets, especially on work computers. It matters for enterprise B2B, and it also feeds Microsoft Copilot.
- Clicks in legal, insurance, home services and medical cost more in the US than almost anywhere, so loose conversion tracking gets punished fast.
- Search is very local, even for national brands. City, neighborhood and "near me" searches lead service categories, and distance to the searcher matters more than most national teams expect.
- Spanish-language search is a big, poorly served market in many cities. Most competitors treat it as an afterthought, which makes it one of the easier openings in US local search.
- Reviews sway US buying decisions heavily. A steady flow of new reviews helps both rankings and sales.
The market
Big budgets everywhere, gaps in the specifics
The US has the most competitive search market in the world and the highest ad spend. In most categories at least one competitor can afford to win customers at a loss for years. Don't try to outspend that.
Ask what the big advertisers won't do. They tend to skip the specifics: individual case types, particular problems, small areas, everyday how-to questions. That's where a smaller business builds a position it can keep.
"The US market" isn't one thing. Competition, cost per click and buyer habits shift a lot between cities in the same category, and a national average hides both the openings worth taking and the ones to skip.
Local businesses
Multi-state chains, B2B software and local trades
Multi-location and multi-state businesses are the most common complex case: franchise groups, clinic networks, dealership groups and service companies across several cities. Their problems are structural, with location pages competing with each other, mismatched profiles and a site that can't show where they work.
B2B and SaaS companies usually sell nationally or abroad from day one. Their sales take months, so last-click attribution gives them a misleading picture.
Below both sit huge numbers of single-city businesses in law, medicine, dentistry and home services. For them, cost per new customer is the number that matters, and competition is fiercest.
Where to start
What to fix first
SEO services
Phone not ringing while competitors show up above you? Our SEO services fix your site, write the pages buyers search for and show you every call and form it brings in.
Local SEO
Our local SEO services get you onto Google Maps and into "near me" searches. We fix your Business Profile, area pages and reviews, for one location or forty.
Web design & development
Our web design agency builds fast, accessible websites you own, planned for Google and for enquiries before design starts.
Leads & reviews
Every call and form tracked to its source, a reply to each lead in your name, every review answered, and a monthly report you can read. It is in every BOOSTD plan.
Good fit
Industries that fit best here
Industries we help
- Personal Injury Law marketingLower your cost per signed case. We screen claims earlier and help you get from enquiry to retainer faster.
- HVAC marketingWin the emergency searches in your area. Then use the quiet months to line up the installs that carry your margin.
- Roofing marketingBe one of the three roofers quoting. Then be the one that looks safest when the homeowner decides.
- Plumbing marketingWin the emergency call. Then turn one-off callouts into the repipes, water heaters and bathrooms that carry your margin.
- Restoration & Emergency Services marketingWin the homeowner searching at midnight. Build referral partners who send work whatever Google does.
Working with us
How it works from a distance
We work across all four mainland US time zones. Calls, reports and projects run over video, and everything's built in your own accounts.
Need photography, a workshop or a site visit? We book it and quote it separately.
Long or complex sales cycle? We set up measurement in your CRM early. At US click prices, trusting the ad platform's own numbers gets costly when they're wrong.
Online and on site
Remote work and on-site bookings, side by side
What the ad platform reports
- Instant, cheap and quoted by everyone
- Counts whatever it was told to count
- At US click prices, costly when wrong
What your CRM confirms
- Set up early, since it can't be added later
- Arrives weeks after the click
- The only figure to base a budget on
The rules
Rules that shape your marketing
- The FTC governs advertising claims nationwide. You need to be able to back up what you say, and endorsements and testimonials must reflect what people experienced and disclose any paid connection. A "results not typical" line doesn't fix a claim you can't prove.
- Privacy law is set state by state. California, Virginia, Colorado, Connecticut and a growing list of others each have their own rules, so businesses selling nationally usually build to the strictest standard that applies.
- States regulate the professions, so legal, medical and financial advertising rules differ across state lines. Multi-state businesses often need different claim wording in different states.
- US businesses get sued over website accessibility under the ADA far more than elsewhere. We build to WCAG 2.2 AA on every project, which also lowers your legal risk.
Sources
Check the source
These are the laws and regulators behind the rules above. Check the source before you act. This page isn’t legal advice.
- Policy Statement on Advertising Substantiation: claims need evidence before they run
- FTC
- Source: Federal Trade Commission
- FTC Endorsement Guides: testimonials, reviews and disclosure of material connections
- 16 CFR Part 255
- Source: Federal Trade Commission
- Department of Justice guidance on web accessibility under the Americans with Disabilities Act
- ADA
- Source: U.S. Department of Justice
Questions
Common questions from US businesses
How do we compete with companies that have far bigger budgets?
Pick a smaller set of searches and own them. In almost every US category the biggest advertisers chase the highest-volume terms and skip the specifics, because specifics don't scale for them.
Fully own a few specific needs, with better content and a site that converts, and you'll earn more than ranking fourth for twenty broad terms. It feels like leaving money on the table, which is why the opening stays open.
We operate in eleven states. How should the site be structured?
Almost certainly with fewer pages than you have now. One templated page per city usually leaves those pages competing with each other before they compete with anyone else.
Give a place its own page when there's something true and specific to say: a branch, local staff, local jobs done. Everywhere else, state your service area clearly. Merging pages usually raises visibility.
Our cost per click keeps rising. Is paid search still viable?
It depends what you count as a conversion. In high-value US categories, optimizing for form fills instead of closed sales wrecks the numbers without anyone noticing.
Before changing spend, we rebuild measurement so the ad platforms aim for customers, not just contacts. That one change often decides whether paid search works.
Should we be marketing in Spanish?
In many US cities, yes. It's one of the easier openings in local search, because few competitors do it well.
That means content written for Spanish speakers, not machine-translated, plus someone who can take a call in Spanish. Inquiries nobody can answer are worse than none.
Are you a US company?
No. BOOSTD is based in Ontario, Canada. Search, website and brand work don't depend on being in the same country.
We build for the US rules: FTC substantiation, state privacy laws, state rules for professional advertising, and ADA accessibility risk.
Working somewhere else too?
BOOSTD serves businesses all over the world, remotely and in US dollars. These country pages cover the markets where local rules and search habits change what we do.
Countries with their own notes
Where customers check you
The sites people in the United States look at before they call.
Your name, address, phone and hours need to match on each of them. A mismatch costs trust with customers and with Google’s map.
Search engines and maps
- Google Search and Maps
- Where most local searches start, and your Business Profile.
- Apple Maps
- The default map on iPhones, fed by Apple Business Connect.
- Bing and Bing Places
- Also feeds answers in Microsoft Copilot.
Directories and review sites in the United States
- Yelp
- Restaurants, home and city services.
- Better Business Bureau
- Checked before contractors and bigger purchases.
- Angi
- Home services and repairs.
- Nextdoor
- Neighbour recommendations for local trades.
- Healthgrades
- Doctors and medical practices.
- Avvo
- Lawyers.
BOOSTD keeps your details consistent on the listings it can reach and checks them every week. Which ones apply to you depends on your trade, and your checkup lists them. How local SEO works on BOOSTD
Regions and cities
Where we work in the United States
- Region
California
SEO and digital marketing for California businesses, planned region by region and built to work within the state's strict privacy law. - Region
New York State
SEO and digital marketing across New York State that separates the downstate metro from Buffalo, Rochester, Syracuse and the Southern Tier. - Region
Texas
SEO and digital marketing across Texas, planned by service area and metro so four big markets hundreds of miles apart each get a plan that can win. - Region
Florida
SEO and digital marketing for Florida businesses, planned around new arrivals, tourist seasons and the hurricane swings a flat yearly plan can't handle. - Region
Illinois
SEO and digital marketing for Illinois industry, freight and services, set up to respect the strictest biometric privacy law in the country. - Region
Georgia
SEO and digital marketing for Georgia businesses, from Savannah freight and Atlanta payments firms to film suppliers and growing regional cities. - Region
Arizona
SEO and digital marketing for Arizona businesses whose busy season runs opposite to the rest of the country, so budgets land in the right months. - Region
Washington State
SEO and digital marketing across Washington State, planned separately for the tech and trade economy west of the Cascades and the farm economy east. - Region
Massachusetts
SEO and digital marketing for Massachusetts businesses selling to credentialed buyers, led by evidence because Chapter 93A makes accuracy count.
Get your free checkup
Start with the free checkup. It shows what to fix first on your website, with no sign-up. Want to know who wins the searches that matter in United States? Book a call with our specialists.
Prefer to talk it over? Book a free call
Your BOOSTD score improves within 90 days, or your next month is free. After 6 months, more traffic or leads, or we keep working free (up to 6 free months in any 12 months). Read our guarantee
References
Sources for us SEO
The official documents and research this page is based on. Platform rules change, so check the source before you act on a detail.
Related
More on marketing in the United States
Markets beyond United States
Last updated · Published by Zubair Afzal, responsible editor