Use case · Local business
Local SEO software for small business with customers nearby
BOOSTD is local SEO software for one-location businesses. It checks your Google Business Profile, reviews and calls daily, and drafts every public reply for your OK.
Comparing plans? See pricing
- Built for
- A shop or a service area, with customers a few miles away who call first.
- Starts in
- “Small fixes on their own”, with review replies in “Ask me first”
- Best plan
- Local for up to 3 local areas, Growth for up to 5
Customers decide before they reach your website
For a local business, the first impression is the map listing: star rating, photos, hours and phone number. Many people call straight from there, so your website is often the second or third thing they see.
So BOOSTD puts your business profile, reviews and calls at the top of the list. The blog comes later, once those are in order.
What the local SEO software checks every day
- Hours, categories, phone number and address on your business profile, plus any edit someone else suggested
- New reviews on the sites your customers use, with a drafted reply for each
- Whether your listing still shows up for your main services in the places you serve
- Name, address and phone number matching across the directories that feed the map
- Your contact form, click-to-call link and booking page, tested so you hear first when one breaks
Do customers come to you, or do you go to them?
The two rank in different ways, so BOOSTD asks this first and recommends different work from week one.
| Dimension | Storefront | Service area |
|---|---|---|
| What ranks you | Distance from the searcher, relevance and reviews | The area you serve, relevance, reviews and proof of jobs there |
| Pages that help | One strong location page with directions, parking and photos | Service pages, plus area pages only where you have local work to show |
| What to watch | Opening hours, holiday hours and photos | Calls and enquiries by area, and which areas lose money |
What runs by itself and what waits for you
Runs in “Small fixes on their own”
- Changing listing details back to what you confirmed, when someone else edits them
- Adding local structured data and fixing broken links on your location page
- Asking for reviews from customers who agreed to be contacted, on the schedule you set
Always waits for you
- A reply to a negative or neutral review
- Any new area or service page
- Anything that mentions a licence, insurance or qualification, until you confirm it is true
Picking a mode and a plan
Most local businesses start in “Small fixes on their own”, with review replies held for approval. Your listing stays tidy, and you still see every word the public reads.
Local is built for 3 locations, with up to 5 priority services. Growth is the step up for a second site or more areas, up to 5, or for enquiry follow-up and review requests from a connected CRM.
Photos of real jobs, your regulars and anything about pricing stay with you. If you would rather not approve anything, Managed by BOOSTD can take on your local SEO completely.
Software you run, or a service we run
This page covers the software for one location. If you want our specialists to handle local SEO for you, see our local SEO service page.
What your customers search for also depends on your trade. Our industry pages cover that, from home services to healthcare.
Questions about maps, reviews and calls
Will BOOSTD reply to my reviews automatically?
Not by default. BOOSTD drafts a reply to each review in your voice and sends it to you. Positive ones can be approved in bulk; negative ones always wait for you, because a public reply to a complaint is a business decision.
You can let short thank-you replies to five-star reviews go out on their own. That setting is off until you switch it on.
Do I need a page for every town I serve?
Only for towns where you can say something true and specific, such as jobs done there, the team that covers it or local conditions. A page per town with only the name swapped is what search engines call a doorway page. BOOSTD won’t create them.
Can it tell me where my calls come from?
Yes, once call tracking is connected: calls are matched to their source, including your business profile. Without it, BOOSTD reports only what it can check and says which numbers are missing.
Which plan fits a local business?
Local covers one website, up to 3 local areas and 50 tracked keywords, for $149 per month. Growth covers up to 5 local areas and 300 keywords, for $399 per month.
Prices may change over time, like any company’s. Start with the free checkup, or the 7-day trial on either plan.
Related
Where to go next
- every business shape
- the five competitions of local searchStrategy: which local surface you are weakest on.
- why a business is missing from maps
- improving the reviews themselves
- local SEO as a serviceIf you want our specialists to do it for you.
- local marketing by industryWhat customers in your trade search for.
- when there is more than one branch
- small businesses selling beyond their area
- scan your local presence for free
Free, about a minute, nothing changes on your site
Want to know what to fix first?
Your free checkup looks at your website, your search results and your local listings, and shows what to fix first. It never changes anything on your site.
- Free, no cardNo sign-up to see your preview.
- Read-onlyNothing changes on your website.
- 90-day guaranteeIf you join: a better score, or your next month free.
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