How we work
Our SEO process: how we work for you, week by week
Evidence first, the biggest payoff first, safe fixes on their own, your OK on anything that matters, and an honest report every month. The thinking behind every plan.
- Instant preview, no sign-up
- Score and top 3 issues, usually under a minute
- Full report by email
Five principles
The rules every plan runs on.
They decide what we do first, what we never touch and what you hear from us.
Evidence before opinion
Every plan starts from what your site, your Google listing and your competitors actually show, not from a template or a hunch.
Biggest payoff first
Quick wins you can feel this month go first; the bigger, slower goals run alongside them so they are not forgotten.
Safe by default
Checkout, login, payment and legal pages are off limits. Every change is saved with what it replaced and can be undone in one click.
Every week, not once a month
A broken form or a page that drops out of Google can cost a month of enquiries if nobody looks. We look every week.
Honest about what moved
Your report says what we expected, what happened and what we will change. When something didn’t work, it says that too.
Where the line sits
What runs on its own, and what waits for you.
The rule is simple: checks and preparation run without asking. Anything that changes what your business says, spends or promises waits for your OK.
Runs without asking
- Crawling your site for errors, slow pages and broken links
- Checking that your pages are still in Google
- Testing that your forms still deliver enquiries
- Tracking your rankings and your competitors’ moves
- Small, low-risk fixes that can be undone in one click
- Gathering the evidence behind every recommendation
Always waits for your OK
- New pages, page copy and blog posts
- Your Google Business Profile text and review replies
- Prices, offers and claims about your business
- Changing, redirecting or deleting any web address
- Anything on checkout, login, payment or legal pages
- Any spend, such as an ad budget
The full list, with how an automatic change is undone, is on our page about what our software runs on its own.
What you see
Nothing happens out of sight.
Two screens do most of the explaining. These are the real product, with an example account.
Every week
Your searches, checked against your competitors
You choose the searches that bring you customers. We check where you stand for each one every week and flag a new competitor the moment it appears.
- Your list, locked in by you
- A weekly check on every search
- Competitor moves flagged early
Every month
A report that ends in a decision
What we expected, what happened, what we did and what we will change next month. If a number can’t be measured yet, the report says so instead of guessing.
- Calls, forms and rankings together
- Work listed item by item
- Gaps in the data shown as gaps
Your part
What we ask of you.
Not much, but these few things decide how fast your plan moves.
- Connect your Google accounts, so the numbers we report are your real ones
- Name one person who can say yes or no to changes
- Look at approvals within a few days, so the schedule holds
- Tell us when the business changes: a new location, a new service, new prices
- Be straight with us about what matters most this year
Want people on it too?
Managed SEO adds a specialist team.
The same principles, with specialists who plan the work with you, check it and talk it through at a monthly meeting. Priced to your business after a conversation.
- The platform’s weekly workIncluded
- Specialists on your accountYes
- Monthly meetingYes
- Commentary on each reportYes
Questions
Questions about how we work
- What happens in the first week?
- You get the free SEO audit, pick a plan and start the 7-day trial. During the trial we read your site, your Google listing and your competitors, and build your plan with the searches you choose.During the trial we make only up to 3 simple fixes you approve. Everything else starts once the trial has become your plan.
- What runs automatically, and what needs my approval?
- Checks and preparation run on their own: crawling, indexing and speed checks, link and form checks, ranking and competitor tracking, and small low-risk fixes that can be undone in one click.Anything that changes what your business says, spends or publishes waits for you: page copy, new pages, profile text, review replies, prices, claims and any change to a web address.
- Can I undo a change?
- Yes. Every change to your website is saved with what it replaced, checked on the live page afterwards, and can be undone in one click.
- What if it isn’t working?
- Your monthly report says so before you have to ask: what we expected, what happened and what we will change.There’s no minimum term. To leave, give 30 days’ notice from your account.
Related
Keep reading
- how it works, step by stepFrom the free checkup to your first report.
- the standards every plan is held toWhat we will and won’t do.
- our guaranteeA better score in 90 days, growth in 6 months.
- how your website and data are protectedProtected pages, approvals and undo.
- plans and pricesEvery feature on every plan.
- questions to ask any SEO provider, including us
Free, about a minute, nothing changes on your site
See the evidence for your own site.
The free checkup is where every plan starts. About a minute, a score from 0 to 100, and nothing on your site changes.
- Free, no cardNo sign-up to see your preview.
- Read-onlyNothing changes on your website.
- 90-day guaranteeIf you join: a better score, or your next month free.
Last updated · Published by Zubair Afzal, responsible editor