A real sample SEO audit report, from our own site

Verified

• All 373 pages return a real 200 over HTTPS, with clean, self-referencing canonical tags.
• robots.txt and the sitemap are accurate, and every page arrives fully built in the first response.

Issues found

• Plain-HTTP requests to alternate hosts (the www and old domains) take two hops to reach the live site instead of one.

Verified

• 35 pages that used to be blocked from search are now live and indexable.
• The sitemap and the live site agree exactly: nothing indexable is missing, and nothing listed 404s.

Issues found

• 10 finished guides sit in the codebase without a route, so each one 404s.

Verified

• Every page links back to its parent and its children — nothing sits more than two clicks from the homepage.
• A breadcrumb trail runs on every indexable page.

Issues found

• The homepage and the /locations/ hub get almost no links from inside other pages’ body copy.

Verified

• URLs are lowercase, hyphenated and consistent. None run over 90 characters. No parameters, no IDs.

Issues found

• A few slugs use "optimization" instead of "optimisation" — cosmetic only.

Verified

• 45 pages carry an explicit note on the exact keyword they own.
• Sampled pages put the main topic in the title, the heading and the opening sentence.

Issues found

• 10 fully-planned guides are not live yet.
• The /locations/ hub does not use the keyword cluster it was built around.

Verified

• Sales pages open with the offer and a free scan.
• Guides answer the question first, then go deeper.

Issues found

• Industry pages call BOOSTD a "marketing agency." The platform pages call it a "platform," for the same reader, asking the same question.

Verified

• 381 keyword groups checked automatically. Only one overlap found.

Issues found

• "Why is my website not converting" is targeted by two pages at once.

Verified

• Headings lead with the topic, and the keyword sits in the first sentence.
• FAQs, internal links, sources and a call to action appear on every template.

Issues found

• Title tags and meta descriptions need the same fixes listed in those two categories.

Verified

• 366 unique titles, none over 60 characters. No duplicates anywhere on the site.

Issues found

• 13 UK city titles all read "[City] SEO & Digital Marketing Services" — no differentiator, on the most competitive terms on the site.
• A few titles end on a vague phrase instead of a real benefit.

Verified

• Every page has a unique description, 120–158 characters, with the keyword first.

Issues found

• Only 32% of descriptions carry a call to action.
• The homepage, /platform/ and /how-it-works/ have none.
• 3 descriptions run long enough to risk being cut off in results.

Verified

• No missing H1s, no skipped heading levels, and no two pages share the same heading sequence.

Issues found

• Some sector hub pages draw from a pool of only 3–4 repeated subheadings.

Verified

• Copy is specific and true to the site, even on the pages built from a template.
• Real regulators are cited by name. Every page missing a local office says so.

Issues found

• One footer line appeared on every page and needed rewriting.
• A repeated link label and a couple of leftover phrases needed fixing.

Verified

• Service, industry and location pages cover the problem, the process, what’s included, FAQs and sources.

Issues found

• 3 tools and 7 glossary terms are thinner than the site’s usual depth.

Verified

• SEO, local SEO and AI search each have a strong cluster of guides and reference pages behind them.

Issues found

• Social media: 7 service pages, 0 supporting guides.
• Branding: 7 service pages, 1 guide.
• Paid media and growth channels each have only a few guides.

Verified

• No orphaned pages. No links that pass through a redirect. No single link module carries too much weight.

Issues found

• One author page links to 367 pages, acting like a second sitemap.
• The homepage, /sitemap/ and /locations/ each get very few links from inside other pages.

Verified

• About 500 links out to primary sources — Google, regulators, named statutes.
• 150+ of those were checked with a real browser, and every block traced back to bot protection, not a dead page.

Issues found

• One regulator link (an Australian spam-rules page) timed out for two different checking tools.

Verified

• Zero markup errors sitewide.
• FAQ markup matches the visible text on all 350 pages that carry it.
• No fake ratings anywhere.

Issues found

• The three free tools are marked up as software. The paid platform, the thing BOOSTD sells, is not.

Verified

• Name, phone, email, logo and location are identical across every page and every piece of markup.

Issues found

• A different company with a near-identical name exists, and no page says the two are separate businesses.

Verified

• A real founder page.
• Honest "not yet reviewed by a lawyer" notices where they’re true.
• No invented testimonials or results anywhere.

Issues found

• Every page is written and approved by one person so far.
• No case studies, reviews or author photo yet.

Verified

• Modern image formats, responsive sizing and lazy loading below the fold, on every page.
• An image sitemap lists 336 images.

Issues found

• Optimised images are cached for 1 day instead of a year.

Verified

• Fonts load once, not repeatedly.
• The homepage’s JavaScript stays inside its budget.
• Pages are pre-built and served from a CDN.

Issues found

• The same cache-time gap covered under Image SEO.

Verified

• 14 mobile speed tests: zero layout shift on every single one.
• Response time is fast, 80–180ms, everywhere tested.

Issues found

• About half the templates load their main content between 2.3 and 2.6 seconds, right at Google’s 2.5-second "good" line.

Verified

• No sideways scrolling on any of 373 pages at phone width.
• Wide tables scroll inside their own box instead of breaking the page.
• Buttons and links are large enough to tap accurately.

Issues found

• The narrowest common phone width was not tested literally, only the next size up.

Verified

• Real landmark regions, a proper breadcrumb list, tables with captions, and buttons and links used correctly for what they do.

Issues found

• A few page sections (like the conclusion and the call to action) have no accessible label.

Verified

• A full accessibility score on 7 of 10 page templates.
• Every menu works from a keyboard alone.
• Every form field carries a real label.

Issues found

• The "read the privacy policy" link beside every form has no underline and too little colour contrast to pass without one.

Verified

• No fake local-business markup anywhere.
• Each city page was checked and is different from the others, not a template with the name swapped in.

Issues found

• 58 city pages from a fully remote business is a harder pattern to justify, however true each individual page is.

Verified

• One English version of the site, used consistently, with no broken language tags.

Issues found

• All 373 pages declare Canadian English, including the US, UK, Australian and UAE pages.
• 18 of the 19 US city pages use British or Canadian spelling instead of US spelling, 46 instances in total.

Verified

• 44 articles carry full author and article markup, breadcrumbs, and related links.

Issues found

• Every article’s "last updated" date is identical.
• No set schedule yet for revisiting time-sensitive guides.
• Only one author so far.

Verified

• Industry and location pages are each individually written. A similarity check found no two siblings read alike.
• Real data is spliced in, not placeholder text.

Issues found

• Sector hub pages reuse a small set of subheadings.

Verified

• FAQ answers open with the answer, not a preamble.
• Definitions, step lists and comparison tables appear where they help.
• Question markup matches the visible text.

Issues found

• A few AI-focused guides are written but not published yet.

Verified

• Clear definitions, consistent terms, and named sources throughout.

Issues found

• No original research or data of our own yet.
• The name collision with a similarly-named company (see Entity Consistency).

Verified

• Every page is plain, crawlable HTML.
• AI crawlers are allowed in.
• The llms.txt reference file is complete across 367 pages.

Issues found

• The same entity collision and missing original data covered under GEO.

Verified

• Breadcrumb trails and clear, topic-first titles show in search results.

Issues found

• The same generic UK titles and missing calls to action covered under Title Tags and Meta Descriptions.

Verified

• One clear main action (the free scan) that works.
• Phone, email and call booking are all real and reachable.
• Each page’s call to action matches what that visitor is looking for.

Issues found

• No testimonials exist yet to put next to the call to action.

Verified

• Canonical tags, one consolidated domain, and no duplicate pages from URL parameters.

Issues found

• No automated check catches near-duplicate pages across the 160+ pages built from a template, though manual spot-checks were clean.

Verified

• Every overlapping topic cluster has a note on which page owns it, and cross-links to the others.

Issues found

• The same overlapping search term covered under Keyword Cannibalization, plus the agency-versus-platform framing overlap.

Verified

• Prices match exactly across every page that quotes them.
• No outdated year references found anywhere.

Issues found

• Every "last updated" date, on all 366 pages, reads the same day. True today — but meaningless if it happens on every deploy.
• No review schedule yet for statistics that change over time.

Verified

• One consistent brand name, logo and voice across the whole site.

Issues found

• No case studies, testimonials or social profiles exist on the site yet.
• The name collision with a similarly-named company is unaddressed.

Verified

• A sourced cost guide, three free tools and a glossary — all things other sites could plausibly link to.

Issues found

• No original research or data of our own exists yet to be the thing people cite.

Verified

• Analytics runs behind proper consent, with nothing tracked before a visitor agrees.
• Calls to action and form submissions are tracked as events.

Issues found

• The site isn’t verified with Bing Webmaster Tools yet.

Verified

• Metadata, canonical tags, schema, the sitemap and internal links all generate from one system, checked automatically.

Issues found

• 10 finished content files were never connected to a route, and the automated check could not see them — it only checks pages already wired in.

Verified

• No keyword stuffing, no hidden text, no fake FAQs anywhere — all 1,800+ visible questions are real.
• Footer links stay within a sensible range, and call-to-action links don’t double as keyword bait.

Issues found

• The same small repeated-heading pattern noted under Heading Structure.