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BOOSTD

SEO Audits

SEO audit services that end with a ranked plan of fixes

An SEO audit with a fixed scope and price. We check your site, searches and competitors, then hand over a ranked list of fixes your developers can build.

No cost to ask. A person replies within one working day.Or get an instant free SEO auditSee pricingBook a free callCall 647-896-7674

BOOSTD free checkup result for an example plumbing website: a score of 54 out of 100, "Room to grow", the 3 biggest things to fix in plain words — broken links, placeholder page titles and articles that cannot be opened — and one thing going well.
The free checkup: a score and the three biggest things to fix, in plain words.

In every planIncluded in Local or Growth, from $149 a month. Every plan has every feature; they differ by size.

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How it works

How our SEO audit works, stage by stage

A set package with a clear end point, taking two to four weeks.

  1. Agree the scope and get access

    We agree what the audit must answer: a general check-up, protecting rankings before a redesign, or explaining a traffic drop. Then we collect access to analytics, Search Console, your CMS and any server log files, because access usually holds things up.

    You get: An agreed scope and an access checklist

  2. Collect the data and crawl the site

    A full crawl with and without JavaScript, plus index coverage, real-user speed data, log file samples and past search performance. We collect everything before judging anything.

    You get: A complete data set, kept and shared with you

  3. Analyse

    We review your main templates by hand, check sales pages against search intent, look for pages competing with each other, and compare you with competitors. If traffic has dropped, we build a timeline of site and market events.

    You get: A findings list with evidence attached to each item

  4. Rank the findings

    Every finding ranked by expected effect against effort, with the reasons. This is where four hundred issues become the six that matter, and where we say which to ignore.

    You get: A ranked roadmap with the reasons for the order written out

  5. Hand over properly

    A recorded working session with your marketing and development teams to walk through the findings. Written specs go into the ticketing system you already use.

    You get: A recorded handover session and sprint-ready specs

What we check

What an SEO audit checks

The standard scope. It grows for very large sites and shrinks when a specific question makes parts irrelevant.

  • Crawl access: robots rules, canonicals, redirect chains, status codes and URL parameters
  • Index coverage: what is indexed, what is excluded, and whether that was intended
  • Rendering: what a crawler sees with and without JavaScript, and what depends on hydration
  • Site structure: page depth, internal links, orphan pages and how authority flows through the site
  • The quality of templates for the page types that bring in business
  • Search intent: whether each sales page answers the search it targets
  • Cannibalisation: pages competing with each other for the same search
  • Search demand, and the gaps where you have no page at all
  • A competitor comparison on the searches that lead to enquiries
  • Core Web Vitals and real-user speed data by template
  • Whether structured data is valid and matches what the page shows
  • International and location setup, where relevant
  • A timeline of past performance against site changes, Google updates and market events
  • Conversion and tracking accuracy, because a tracking fault can look just like a traffic drop

Which one you need

Three types of audit for three different questions

How the technical audit, the full audit and the traffic drop diagnosis differ
DimensionTechnical auditFull SEO auditTraffic drop diagnosis
The question it answersCan Google crawl, render and index this site properly?Why are organic results below what this business should get?What caused the drop, and when?
Usual reason to order itA new platform, a migration, or a site that has outgrown its structure.A decision about a retainer, a new marketing lead, or growth that has stalled for no clear reason.A drop in the reports that nobody can explain.
Most of the effortCrawl, log file and rendering analysis at scale.Demand research, search intent and competitor comparison.Rebuilding past data and matching drops to events.
What you getSpecs for your developers, ranked by effect.A full roadmap covering technical fixes, content, site structure and authority.The cause, the evidence for it and a recovery plan.
When it is the wrong choiceWhen the site is technically sound and the gap is demand or authority.When you already know the cause and just need it specified and fixed.When seasonality or a tracking change explains the drop. We check that first.

How we narrow it down

From four hundred findings to the six costing you money

Listing every issue is the easy part. What you pay for is what happens to the list next.

Narrowing every issue a crawler reports down to changes that go live.
  1. 1Everything the crawler reports — Any decent-sized site returns hundreds of issues. Producing that list is the cheapest part of an audit.
  2. 2Issues that matter at your size — Severity labels come from a tool that has never seen your sales pages or your traffic.Findings that are technically correct but do not affect your business
  3. 3Underlying causes — Much of a findings list is often one template fault, counted once for every URL it affects.Dozens of rows that were the same problem repeated
  4. 4The few to do first — Ranked by expected effect against effort, with the reasons written out so you can challenge them.Items whose effect is not worth the effort of shipping them
  5. 5Changes that go live — Each one written against the template it affects, with acceptance criteria and a test to confirm it worked.Anything written as a note nobody can build from

After the audit

What happens after we hand over the audit

Most audits fail here. The advice is correct, yet eighteen months later almost none of it has been done. We plan for that from the start.

Three things make the difference: findings written as tasks a developer can pick up, a handover session with the people making the changes, and a ranked list short enough to act on, even if that means saying three hundred of four hundred findings are not worth your time.

After that, it is your choice who makes the changes. The audit is priced and scoped as a standalone project, not a sales pitch with a crawl report attached.

If you carry on with us, the audit becomes the first quarter of the plan. We do not redo it, and nothing gets charged twice.

What you get

What you receive at the end

  • The findings list

    Every issue, with its severity, evidence, URLs affected and why it matters, including the items we suggest you ignore.

  • The ranked roadmap

    The short version: what to do, in what order, and why, ranked by effect against effort so you can challenge it on the evidence.

  • The specs

    Each structural finding as a task: the template affected, what should change, acceptance criteria, a test, and what happens if it is skipped. Delivered into your ticketing system.

  • The handover session

    A recorded session with your marketing and development teams to answer questions, agree owners for the top items and plan the first sprint.

Questions

What people ask before booking an audit

How is this different from running a crawl ourselves?

A crawler tells you what is technically true. It cannot tell you which of four hundred findings cost you money, which do not matter at your size, and which share one cause.

We use the same crawlers. You pay for the judgement: the evidence for each finding, why it ranks where it does, and what changes if you fix it.

What if the audit finds nothing seriously wrong?

Then we tell you, and look at why results still fall short. Usually the demand is smaller than you thought, your pages do not match what searchers want, or competitors have more authority.

That is a useful finding. It stops a technical project that would have achieved nothing and moves the budget somewhere that might work.

How is this different from your free audit?

The free version is an automated check plus a short review, useful for spotting obvious problems and deciding whether a full audit is worth paying for.

The paid audit adds log files, index coverage data, a manual review of key templates, competitor analysis, demand research and team interviews, and gives you specs to build from.

Will our developers be able to use it?

Yes, the format is built for that. Each structural finding is written against the template or component it affects, with acceptance criteria, a test, and what happens if it is skipped.

A handover session with your development team answers most of the questions that hold up fixes.

How long does an audit take?

Usually two to four weeks from access, depending on site size and how quickly we get analytics, Search Console and log files. Access delays are the most common reason an audit runs long.

Large sites and traffic drop diagnoses take longer. We give you a firm date when we agree the scope.

Do we have to work with you afterwards?

No. The audit is a fixed-scope project. Your own team, another agency or we can implement it.

It is built to be useful on its own, not to make a retainer feel like the only option.

Tell us your question and we will scope the audit to fit

A general check-up, protecting a redesign and explaining a traffic drop are three different projects. Tell us which you need, and we confirm scope, timeline and price before anything starts.

Your BOOSTD score improves within 90 days, or your next month is free. After 6 months, more traffic or leads, or we keep working free (up to 6 free months in any 12 months). Read our guarantee

References

Sources for SEO audit

The official documents and research this page is based on. Platform rules change, so check the source before you act on a detail.

  1. Google Search Central: getting started with Search Console
  2. Google Search Central: managing crawl budget for large sites
  3. Google Search Central: block search indexing with noindex
  4. Google Search Central: JavaScript SEO basics

Last updated · Published by Zubair Afzal, responsible editor