Serving Texas remotely
SEO and digital marketing across Texas, without spreading it thin
SEO and digital marketing across Texas, planned by service area and metro so four big markets hundreds of miles apart each get a plan that can win.
How people search
Service areas, suburbs and storm spikes
How do people in Texas look for a business like yours? The answer changes what we fix first.
- For many Texas businesses, service-area setup matters more than keyword choice. Customers first want to know whether you will drive to them, then what you charge.
- Metro names lead searches, and suburb names like Katy, Plano, Round Rock and New Braunfels carry plenty of volume below them. That is where much of the affordable, ready-to-buy traffic sits.
- Spanish-language search is large across the state, heaviest along the border and in the Houston and San Antonio metros, and often poorly served in trades categories.
- Weather causes sharp spikes in roofing, plumbing and restoration. Ad accounts that can't scale up within a day of a freeze or hailstorm miss most of the season.
Budget versus track record
What an established business has that a newcomer can't buy
Companies have moved to Texas for years, bringing money and staff. They don't bring a local track record, and no budget can create one.
Do their reviews and referrals date from before the move?
Yes: Then they are an established local rival. Win by being more specific, not by matching their spend.
No: Your trading history is the asset. Show years of local work before their budget takes hold.
Can they name the towns they drive to?
Yes: Then match it. Name the places you cover, such as Katy, Plano, Round Rock and New Braunfels.
No: Vague statewide coverage reads as evasive to a customer whose first question is whether you will come out.
Do your own pages prove a service area, not just a city?
Yes: Good. Customers here settle that question before they care about price.
No: For most businesses in this state, service-area setup does more than keyword choice.
The market
Four big metros and a lot of distance
Texas is four big metros and a lot of distance. Houston, Dallas-Fort Worth, San Antonio and Austin each have their own competitors, and driving between them takes most of a day.
With no state income tax, companies have been moving to Texas for years, bringing money, staff and marketing budgets. What they usually lack is a local reputation, the one asset an established Texas business already has.
The economy is broader than oil. Petrochemicals and oilfield services sit beside logistics along the I-35 corridor, one of the largest medical centers in the country, chip and software jobs in Austin, and farming across most of the land.
Local businesses
Service-area trades, energy suppliers and clinic groups
Trades and home services are the busiest local category. Almost all work at the customer's address with no shopfront, which changes how the profile is set up and how the site is built.
Industrial and energy suppliers sell to technical buyers on specification and lead time. The useful content is documentation, tolerances and availability.
Clinic groups, dental practices and specialist medical businesses expand metro by metro here more than in most states, and their location setup strains earlier than owners expect.
Software companies in Austin sell nationally from the start and rarely need Texas-specific marketing. Know that before anyone spends money on it.
Where to start
What to fix first
Multi-location SEO
Multi-location SEO services for chains and franchises. Head office sets the structure, each branch supplies local facts, and every location page and profile gets found.
SEO services
Phone not ringing while competitors show up above you? Our SEO services fix your site, write the pages buyers search for and show you every call and form it brings in.
Web design & development
Our web design agency builds fast, accessible websites you own, planned for Google and for enquiries before design starts.
SEO audits
An SEO audit with a fixed scope and price. We check your site, searches and competitors, then hand over a ranked list of fixes your developers can build.
Good fit
Industries that fit best here
Industries we help
- HVAC marketingWin the emergency searches in your area. Then use the quiet months to line up the installs that carry your margin.
- Plumbing marketingWin the emergency call. Then turn one-off callouts into the repipes, water heaters and bathrooms that carry your margin.
- Roofing marketingBe one of the three roofers quoting. Then be the one that looks safest when the homeowner decides.
- IT Services & Managed Service Providers marketingA steady flow of contract enquiries from your own service area, built around the events that make businesses start looking.
Working with us
How it works from a distance
If you work in more than one metro, we build and report on each separately. A strong Dallas quarter can't hide a San Antonio market that isn't working.
For weather-driven trades we agree the storm plan in advance: what gets switched on, the budget cap and who approves it.
Calls run on Central time, everything is built in your accounts, and anything on site is booked with a local supplier and quoted separately.
The rules
Rules that shape your marketing
- The Texas Data Privacy and Security Act lets Texans opt out of targeted advertising and the sale of their data, and businesses in scope must recognize universal opt-out signals. The Attorney General enforces it. Whether your business is in scope is a question for your lawyer.
- The Texas Deceptive Trade Practices Act is unusually broad, and consumers can sue under it directly. Claims you can't back up are a serious business risk here.
- Lawyer advertising in Texas goes through a State Bar review process, and some ads must be submitted before use. Law firms should check the current rules with the Bar and their own ethics counsel.
- We don't give legal advice. We write to the stricter reading and mark anything debatable for your reviewer.
Sources
Check the source
These are the laws and regulators behind the rules above. Check the source before you act. This page isn’t legal advice.
- Texas Data Privacy and Security Act: opt-outs from targeted advertising and sale
- TDPSA
- Source: Texas Attorney General
- Texas Deceptive Trade Practices Act (Business and Commerce Code, Chapter 17)
- DTPA
- Source: Texas Constitution and Statutes
- Advertising review for lawyer advertisements and solicitations
- State Bar of Texas
- Source: State Bar of Texas
Questions
Common questions from Texas businesses
Should we market across all four Texas metros at once?
Rarely. Each metro needs its own proper budget, and splitting one budget four ways usually gives you four campaigns that can't win.
Win one metro, prove the numbers, then fund the next from what it earns. It looks slower on paper and is faster in practice.
How should a service-area business set up its pages?
One page for each base you work from, and accurate service-area content everywhere else. If customers can't visit your premises, set up the Google profile as a service-area business with no public address.
A suburb page earns its place only when it says something true about that suburb, such as jobs done there, response times or local conditions.
Does the Texas privacy law change how we advertise?
It can. Rights to opt out of targeted ads and data sales, plus the duty to recognize universal opt-out signals, affect what your tracking tags may do.
Whether your business is in scope, and what your notices must say, is for your lawyer to decide. We build the technical side to match.
How do we prepare for storm season?
Build landing pages, ad groups, budget caps and an approval chain while things are quiet, then switch them on the day conditions change.
The businesses that win these spikes decided in advance what to spend and who could approve it. Planning after the hail loses the week.
Are you based in Texas?
No. BOOSTD is based in Ontario, Canada, not in Texas.
Calls run on Central time, and all work happens in your accounts. Anything on site is booked with a local supplier and quoted separately.
Cities
Where we work in Texas
Get your free checkup
Start with the free checkup. It shows what to fix first on your website, with no sign-up. Want to know who wins the searches that matter in Texas? Book a call with our specialists.
Prefer to talk it over? Book a free call
Your BOOSTD score improves within 90 days, or your next month is free. After 6 months, more traffic or leads, or we keep working free (up to 6 free months in any 12 months). Read our guarantee
References
Sources for texas SEO
The official documents and research this page is based on. Platform rules change, so check the source before you act on a detail.
Related
More on marketing in Texas
Elsewhere in United States
Last updated · Published by Zubair Afzal, responsible editor