Solutions
Marketing solutions, sorted by the problem you have
Marketing solutions sorted by problem, not by service. Each page finds the likely cause of a symptom, such as a traffic drop or a quiet phone, and points you to the fix.
22 problems, each with its likely causes and how to tell them apart. The screen shows an example account.
Start from the symptom
Which of these sounds like you?
Each page starts from something you can see, walks through the usual causes and shows how to spot yours. Sometimes the answer is that it isn’t a marketing problem at all, and the page says so.
- We need more leads. We spend on marketing every month and the reports look busy. Our sales team still doesn’t have enough of the right people to talk to.Get More LeadsTo get more leads, find where they leak first: too few visitors, visitors who don’t enquire, or leads that go nowhere. Each needs a different fix.
- Competitors two suburbs away show up in the map results for my own service and I don’t. My profile looks complete, my site is fine, and nobody can tell me what’s wrong.Map Pack Ranking DiagnosisIf you’re not in the Google Maps pack for your service, the cause is usually a profile problem, the wrong main category, or distance. Find which one you have.
- Our organic traffic has fallen. Nobody can tell me if it was a Google update, something we changed on the site, or a number that was never right.Recover Lost Organic TrafficTo recover lost organic traffic, first find what kind of drop you have: a sudden cliff, a slow slide or a broken tracking tag. Then find the exact date.
- I asked ChatGPT and Google about our category and we weren’t mentioned. Where we were, half the details were wrong and the prices were two years old.Improve AI Search VisibilityTo improve AI search visibility, first find whether ChatGPT or Google’s AI leaves you out, uses old facts about you, or mentions you and sends nobody.
- People visit the website, the analytics says so, but the enquiry form hardly brings in anything. I can’t tell if it’s the traffic, the pages or the form.Fix a Website That Is Not Generating LeadsIf your website is not generating leads, test your contact form first, because broken forms are common. Then check who visits and what your pages answer.
- Our reviews are the first thing customers see and they aren’t helping. There are too few, the good ones are old, and the bad ones are the only ones with any detail.Improve Online ReviewsTo improve online reviews, find the real problem first: too few, too old, a low average or bad reviews left unanswered. Each needs a different, legitimate fix.
- Marketing reports more leads every quarter and sales says none of them are any good. The two teams stopped meaning the same thing by "lead", and nobody has sorted it out.Generate B2B PipelineB2B pipeline generation stalls when sales and marketing count different things, a committee decides, and deals outlast your reports. Fix those before buying more leads.
- Our cost per lead keeps rising. Every round of tweaks buys us a few weeks. Before we cut bids or rewrite ads again, we need to know the real cause.Reduce Cost Per LeadTo reduce cost per lead, find why it’s high first: the wrong traffic, a landing page that loses people, or counting the wrong things. Two sit outside the ad account.
- Forms keep coming in and hardly any are worth calling back. Fixing it means deciding how much volume we can lose, because no filter removes only the bad leads.Improve Lead QualityTo improve lead quality, decide how much volume you can lose, then filter where it costs least: your message and targeting first, the form last.
- Sales have flattened and everyone wants more traffic. But revenue is visits times conversion rate times order value times repeat rate. The weakest number usually isn’t the one everyone keeps buying more of.Grow Ecommerce SalesTo grow ecommerce sales, find the weakest of four numbers: visits, conversion rate, average order value or repeat rate. It’s rarely visits.
- Head office wants consistency; each branch wants to be found by local customers. Multi-location marketing breaks where those meet: pages that compete with each other, profiles nobody owns, and reports that can’t tell a weak branch from a weak brand.Branch Performance DiagnosisWhen one branch lags the rest, find out whether the branch, the brand or the market is the cause before you spend anything on fixing it.
- We’re about to replace a site that brings in business, and nobody has said what happens to that traffic on launch day. The risk is going live with no record of the old site’s numbers, no redirect map and no way back.Relaunch Risk DiagnosisLaunching a new website can lose the traffic the old one earned, usually because nobody planned the move, not because of the design. See which risks your relaunch carries.
- We need more customers. We’ve spent more on marketing and it hasn’t changed how many people buy from us. Nobody can tell me if that’s a marketing problem or something else.Get More CustomersTo get more customers, find the stage where you lose them and fix that first. More marketing only helps when the gap is in enquiries.
- Our conversion rate is about one per cent and I’ve been told that’s bad. I don’t know what it should be or what’s dragging it down. Every proposal I get is for a redesign we can’t afford right now.Improve Website Conversion RateA website that is not converting often has a traffic or tracking problem, not a page problem. Find which of five causes you have before you change anything.
- Nobody in our market has heard of us. When we do get to pitch, we spend the first ten minutes explaining who we are. We want to be better known, but I don’t know how anyone proves that worked.Increase Brand AwarenessTo increase brand awareness, first find out whether people don’t know your name, don’t think of you first or don’t choose you. Each needs different work.
- We show up locally in some places and not in others, and I can’t see the pattern. A directory I’ve never paid for outranks my own site. Half the people who call found us on a review site I don’t manage.Improve Local VisibilityLocal customers look for you in five places, from the Google map to directories, review sites and AI answers. Doing well in one tells you nothing about the other four.
- We rank for long, specific phrases and we’re nowhere on the terms our competitors own. The content is good and the site is fast. We publish more every month, and the searches that matter don’t move.Build Organic AuthorityOrganic authority comes from covering one subject in depth and being referenced by others, not from publishing more pages. It takes longer than anyone likes.
- When someone asks an AI tool about our field, the answer quotes figures and definitions from three other companies and links to them. We know at least as much as they do. We’re just never the one being quoted.Get Cited in AI AnswersTo get cited in AI answers, be where a fact comes from: publish first-hand claims that can be quoted cleanly, with a date and an author. Nobody can guarantee a citation.
- We’re changing our name and I’ve been told it could hurt our search rankings. Nobody can tell me how much, what order to do things in, or which parts are risky and which are just caution.Should You Rebrand?Rebrand only if your current name can’t carry a change customers will notice. Most rankings and reviews lost in a rebrand go because things were done in the wrong order.
- We want to expand into a new market. We think there’s demand, and our existing customers there found us by accident. Internally, there are three opinions on whether we need a separate website, a translated one or just another page.Enter a New MarketBefore you enter a new market, prove people there are searching for what you sell. Launches fail on assumed demand, bolt-on websites and translated copy.
- We sell in six countries. The wrong version of the site keeps showing up in the wrong places, and our English pages seem to compete with each other. Every country manager reports numbers head office can’t match to the group view.International GrowthPast two or three countries, international growth marketing is held back by markets clashing on one site, not by demand. Fix the clashes first.
- Half our franchisees ignore the brand guidelines, several run their own ads, and one has built a separate website. We collect a marketing levy from all of them, and every quarter someone asks what it bought. Nobody wants a legal fight.Franchise Marketing ProblemsMost franchise marketing problems come from one fact: head office can instruct a branch, but can only persuade a franchisee. Build marketing franchisees choose to use.
How a diagnosis works
Cause first. Fix second. Money last.
The same symptom can have four unrelated causes. Paying for the wrong fix costs months before anyone notices.
Name the symptom
Fewer calls, a traffic drop, missing from the map. Something you can point to, with a date it started.
Rule causes in or out
Each page lists the usual causes and the quick checks that tell them apart, most likely first.
Fix the one you have
Then the work that fixes it, or a plain note that the cause is outside marketing: price, stock or staffing.
Something is wrong
- Enquiries dropped and nobody can say why
- Starts from the symptom, not from a service
- Needs the likely causes worked through first
- Ends at whichever work fixes it
A service, already named
- Arrives asking for a specific piece of work
- Sometimes right, sometimes the wrong fix
- The service pages answer this directly
- Still worth checking the symptom first
How BOOSTD helps
Most of these show up in your data first.
BOOSTD checks your rankings, your Google listing, your pages and your leads every week, so a drop gets caught early and traced to its cause. The fixes that are safe happen on their own; the rest wait for your OK. See plans and pricing.
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