Use case · Multi-location
Every branch watched, without head office becoming the bottleneck
When one company owns several branches, the marketing problem is less about any single location than about the gaps between them: profiles nobody owns, location pages that compete, and reporting that cannot tell a weak branch from a weak brand. BOOSTD is built to watch all of them and act on the ones that matter most.
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- Built for
- Several branches owned by one company, run from one head office.
- Usually starts in
- Safe Autopilot for data, Approval Mode for pages
- Designed around
- Accelerate, or BOOSTD for large estates
Early access. BOOSTD is opening in stages, so parts of what this page describes are still being built. Prices and plan capacities are on the pricing page and nowhere else, so they cannot disagree. The same work is available today as Managed by BOOSTD.
Most multi-location marketing does not fail at any one branch. It fails in the gaps between them, where nobody is clearly responsible.
Where branch marketing usually breaks
- Three versions of the same branch’s opening hours are live in three places.
- The profile was edited by the branch, the website by head office and a directory by nobody in particular. Customers see whichever one they happen to find, and the map treats the inconsistency as a reason for doubt.
- Your location pages are the same page with the town name changed.
- Search engines see those as near-duplicates and pick one, often not the one you wanted. The fix is not more pages; it is a reason for each page to exist.
- The brand looks healthy overall and you still cannot say which branch is struggling.
- Brand-level reporting averages the strong locations with the weak ones. Unless visibility and enquiries are reported per location, a failing branch stays invisible until its numbers are too bad to hide.
Watch every branch, act on the ones that repay it
BOOSTD separates knowing from doing. It can assess every branch you have — its profile, its page, its reviews, its visibility — and rank each by the opportunity it represents. Your plan then decides how many are actively worked on at once.
That means a chain with a few flagship sites and many small ones does not pay for equal effort everywhere. The flagships stay active; the rest are monitored, and the day one of them develops a real opportunity or a real problem, it shows up in the queue with the evidence attached.
What happens when you open a new branch
Facts first
BOOSTD asks for the facts that make the branch different: address, hours, what is offered there, who runs it. Without them it will not propose a page.
Page and profile prepared
A location page and a profile draft are prepared from those facts and the brand rules head office has set. Both go to the approver you nominated.
You get: A draft page and profile, awaiting approval
Published and verified
After approval the page goes live and BOOSTD checks that it renders, is indexable, links from the location finder and carries the right structured data.
Reported on its own
From day one the branch has its own line in reporting, so its progress is not averaged away by older locations.
Mode, plan, and what stays with the branch
- Automation mode: Safe Autopilot for listing data and technical fixes, and Approval Mode for any new or rewritten location page.
- Plan: Growth covers a few locations, Accelerate is designed for a regional chain, and the BOOSTD tier for large estates. The pricing page has the exact counts.
- Stays with you: local photos, staff details, promotions and anything a branch manager knows that software cannot.
- Managed by BOOSTD: location finder rebuilds, moves between site structures, and rollouts across many branches at once.
Multi-location questions
Do we have to pay for every location?
No. Plans set how many locations are actively worked on, not how many BOOSTD knows about. It can assess every branch and recommend which ones deserve active effort; the rest sit in a queue you can see, and you can swap one in and another out.
Can branch managers approve their own changes?
That is how roles are designed: a branch manager can be given approval over their own location and nothing else, while head office keeps the brand rules and the final say on anything marked protected.
If you would rather keep every approval central, that is a setting, not a workaround.
What about locations that are opening or closing?
Opening and closing are treated as high-risk changes, because they involve redirects and public listings. BOOSTD prepares the full set of steps and waits for approval, then verifies each one after it is done.
Related
Where to go next
- other business shapes
- why some locations grow and others stallWhere brand control and local reach conflict, and what to do about it.
- multi-location SEO delivered as a service
- retail chains specifically
- if your locations are franchisedDifferent owners change who can approve what.
- a single location
- walk through it on your own locations
See how BOOSTD would read your business
The Growth Scan looks at your site, search visibility and local presence and says what to fix first, with the date its data was collected. It never changes anything on your website.
Several sites, owners or approvers? Book Demo
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