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Use case · Multi-location

Marketing software for multi-location businesses

BOOSTD is marketing software for multi-location businesses run from one head office. It checks every branch and puts the work where it will count most.

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Every location, one view

Example
  • 72Downtown branchOn track
  • 48North branchProfile gaps
  • 66Airport branchOn track

Numbers are Growth Scores out of 100

Example locations with invented names and scores. It does not describe real businesses.
Built for
Several branches owned by one company and run from one head office.
Starts in
“Small fixes on their own” for listing details, “Ask me first” for pages
Best plan
Growth or National, or Managed by BOOSTD for large estates

Multi-location marketing rarely fails at one branch. It fails in the gaps between branches, where nobody is clearly in charge.

Where branch marketing usually breaks

One branch has three different sets of opening hours live in three places.
The branch edited its profile, head office edited the website and nobody touched the directory listing. Customers see whichever version they find first, and mismatched details make the listing harder for the map to trust.
Your location pages are the same page with the town name changed.
Search engines see near-copies and pick one to show, often the wrong one. More pages won’t fix it. Each page needs its own reason to exist.
The brand looks healthy overall, and you still can’t say which branch is struggling.
Brand-wide reports average strong branches with weak ones. Unless visibility and enquiries are reported per location, a struggling branch stays hidden until its numbers are too bad to miss.

Check every branch, work on the ones that will pay back

BOOSTD keeps checking and acting apart. It assesses every branch’s profile, page, reviews and search visibility, and ranks each by opportunity. Your plan sets how many local areas are worked on at once.

So a chain with a few flagship branches and many small ones does not pay for equal effort everywhere. The flagships stay active and the rest are monitored. When one shows a new opportunity or problem, it joins the queue with the evidence attached.

How many branches each multi-location plan covers

A branch usually takes one local area. Each plan covers one website. A second website gets its own plan, with 10% off each website from your third. Prices may change over time, like any company’s.

Growth, National and Managed by BOOSTD limits for a business with several branches, from the BOOSTD plan catalogue
DimensionGrowthNationalManaged by BOOSTD
Price$399 per monthTalk to usQuoted per contract
Local areas worked on510Set in your contract
Pages looked after2001,000Set in your contract
Keywords tracked3001,000Set in your contract

What happens when you open a new branch

  1. Facts first

    BOOSTD asks for the facts that make the branch different: address, hours, what is offered there and who runs it. Without them, it proposes no page.

  2. Page and profile drafted

    A location page and profile are drafted from those facts and head office’s brand rules, then sent to the approver you chose.

    You get: A draft page and profile, waiting for approval

  3. Published and checked

    After approval the page goes live, and BOOSTD checks it loads, can be indexed, is linked from the location finder and carries the right structured data.

  4. Reported on its own

    From day one the branch has its own line in reports, so older locations don’t average its progress away.

What runs by itself and what stays with each branch

  • Automation mode: “Small fixes on their own” for listing details and technical fixes. “Ask me first” for any new or rewritten location page.
  • Plan: Growth for up to 5 local areas, National for up to 10, and Managed by BOOSTD for larger estates. The pricing page has the full limits.
  • Stays with you: local photos, staff details, promotions and anything a branch manager knows that software can’t.
  • Managed SEO: moves to a new site structure and rollouts across many branches at once. A location finder that needs rebuilding is a job for the new-website service.

If you want our team to run it for you

This page covers the software across your branches. Our multi-location marketing page in the industries section covers the other route, where our team plans and runs the marketing for your group.

Retail chains have their own page too, covering stock, footfall and seasonal peaks across stores.

Questions from head office

Do we have to pay for every location?

No. Your plan sets how many local areas are worked on at once. BOOSTD still assesses every branch and recommends which deserve active work; the rest sit in a visible queue, and you can swap branches in and out.

Growth covers up to 5 local areas and National up to 10. A network bigger than that gets one quote for every location. Prices may change over time, like any company’s.

Can branch managers approve their own changes?

Yes. A branch manager can approve changes for their own location and nothing else. Head office keeps the brand rules and the final say on anything marked protected.

If you want every approval to stay with head office, that is a setting you can choose.

What about locations that are opening or closing?

BOOSTD treats opening and closing as high-risk changes, because they involve redirects and public listings. It prepares every step, waits for approval, then checks each step once done.

Related

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