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BOOSTD

Use case · Franchises

One brand, many owners: local growth inside head office’s rules

In a franchise the locations belong to someone else. Head office sets the brand rules and funds shared marketing; franchisees want their own location found and busy. BOOSTD turns brand rules into enforced policy, lets each franchisee approve only their own location, and reports per location so the fund can be accounted for.

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Built for
A franchisor and independently owned locations that share one brand.
Usually starts in
Approval Mode inside head-office rules
Designed around
Accelerate or BOOSTD

Early access. BOOSTD is opening in stages, so parts of what this page describes are still being built. Prices and plan capacities are on the pricing page and nowhere else, so they cannot disagree. The same work is available today as Managed by BOOSTD.

The locations belong to someone else

A company with branches can instruct a branch manager. A franchisor can only set rules the agreement allows and persuade within them. That changes what software should do: it has to make the brand rules hold without making head office the approver of every local change.

So BOOSTD starts with permissions. Head office sets the rules and sees every location. Each franchisee sees and approves their own location and nothing else. Neither can quietly undo what the other is responsible for.

Brand rules, turned into checks

Head office writes rules in plain words. Every proposed change for every location is checked against them before anyone is asked to approve it.

Head office can require

  • Never change the logo, brand name or core colours
  • Keep these disclaimers and legal lines on every location page
  • Use only the approved call to action and offer wording
  • Route every new page to head office as well as the franchisee

A franchisee account cannot

  • Edit anything head office has marked protected
  • See or change another franchisee’s location
  • Launch a separate site or profile from inside the platform

What each location gets

  • Its own profile, watched

    Hours, categories and contact details checked daily against what the franchisee confirmed, with drift corrected inside head office rules.

  • Its own reviews

    Replies drafted in the brand voice for the franchisee to approve, with head office able to see how every location handles complaints.

  • Its own line in reporting

    Visibility and enquiries per location, so a franchisee can see what shared marketing did for them and head office can see where to help.

How a franchise differs from company-owned branches

Differences in how BOOSTD is set up for a franchise network and for a company with owned branches
DimensionFranchise networkCompany-owned branches
Who approves local changesThe franchisee, inside head-office rulesA branch manager or head office, as you choose
Starting modeApproval ModeSafe Autopilot for data; Approval Mode for pages
When a location changesAccess moves to the new owner; history staysAccess moves to the new manager
Reporting audienceHead office and each franchiseeHead office and branch managers

Plan, and what stays with people

Accelerate is designed for regional networks; larger networks sit on the BOOSTD tier, where active locations, users and reporting are set per contract. As with branches, BOOSTD can assess every location and focus active work on those with the most to gain.

The franchise agreement, disputes, territory questions and franchisee recruitment stay with head office. Managed by BOOSTD can run the rollout across the network, including the conversations with franchisees that software should not have on your behalf.

Franchise questions

Can a franchisee change their own location page?

They can propose changes and approve BOOSTD’s suggestions for their own location, within the rules head office has set. Anything head office has marked protected, such as the logo, core claims or required disclaimers, cannot be changed from a franchisee account.

What happens when a location changes hands?

Access follows the location, not the person. The outgoing franchisee’s access is removed, the incoming one is invited, and the location’s history, reviews and reporting stay with it. Who owns the business profile itself is a question for your agreement; BOOSTD records the answer rather than deciding it.

Does BOOSTD help with franchise recruitment?

Not as a use case in its own right. Recruiting franchisees is a different audience and a different sales process, covered on our franchise marketing industry page. This page is about marketing the locations you already have.

Related

Where to go next

See how BOOSTD would read your business

The Growth Scan looks at your site, search visibility and local presence and says what to fix first, with the date its data was collected. It never changes anything on your website.

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Several sites, owners or approvers? Book Demo

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