Use case · Franchises
Franchise marketing software for local growth inside brand rules
BOOSTD is franchise marketing software that turns head-office brand rules into checks. Each franchisee approves only their own location, and reports split per location.
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Every location, one view
Example- 72Downtown branchOn track
- 48North branchProfile gaps
- 66Airport branchOn track
Numbers are Growth Scores out of 100
- Built for
- A franchisor and independently owned locations that share one brand.
- Starts in
- “Ask me first” inside head-office rules
- Best plan
- National, or Managed by BOOSTD for large networks
The locations belong to someone else
A company with branches can instruct a branch manager. A franchisor can only set the rules the agreement allows and persuade within them, so brand rules have to hold without head office approving every local change.
So BOOSTD starts with permissions. Head office sets the rules and sees every location. Each franchisee sees and approves their own location and nothing else, and neither can undo what the other is responsible for.
Turning brand rules into checks
Head office writes rules in plain words, and every proposed change is checked against them before anyone is asked to approve it.
Head office can require
- Never change the logo, brand name or core colours
- Keep these disclaimers and legal lines on every location page
- Use only the approved call to action and offer wording
- Send every new page to head office as well as the franchisee
A franchisee account cannot
- Edit anything head office has marked protected
- See or change another franchisee’s location
- Launch a separate site or profile from inside the platform
What each location gets
Its own profile, checked daily
Hours, categories and contact details are checked daily against what the franchisee confirmed, and drift is put back within head office rules.
Its own reviews
Replies are drafted in the brand voice for the franchisee to approve. Head office can see how every location handles complaints.
Its own line in reports
Search visibility and enquiries per location, so a franchisee sees what shared marketing did for them and head office sees where to help.
How a franchise differs from company-owned branches
| Dimension | Franchise network | Company-owned branches |
|---|---|---|
| Who approves local changes | The franchisee, inside head-office rules | A branch manager or head office, as you choose |
| Starting mode | Ask me first | “Small fixes on their own” for listing details. “Ask me first” for pages |
| When a location changes hands | Access moves to the new owner. History stays | Access moves to the new manager |
| Who reads the reports | Head office and each franchisee | Head office and branch managers |
Which plan fits your network
National is built for regional networks, with up to 10 local areas on one website. Larger networks sit on Managed by BOOSTD, with locations, users and reporting set per contract. BOOSTD can assess every location and focus active work on those with the most to gain.
The franchise agreement, disputes, territory and recruitment stay with head office. Managed SEO can run the rollout, including the conversations with franchisees that software should not have for you.
Where our franchise marketing service fits
This page covers the software: permissions, brand checks and per-location reports. Our franchise marketing industry page covers how our team works with franchisors, including the ad fund and recruitment.
If all your locations are company-owned, the multi-location page is a better fit.
Questions from franchisors
Can a franchisee change their own location page?
They can propose changes and approve BOOSTD’s suggestions for their own location, within the rules head office has set. Anything head office has marked protected, such as the logo, core claims or required disclaimers, cannot be changed from a franchisee account.
What happens when a location changes hands?
Access follows the location: the outgoing franchisee’s access is removed and the incoming one is invited. The location’s history, reviews and reports stay with it.
Who owns the business profile itself is a question for your franchise agreement. BOOSTD records your answer and does not decide it.
Does BOOSTD help with franchise recruitment?
Not as a use case of its own. Recruiting franchisees is a different audience and sales process, covered on our franchise marketing industry page. This page is about the locations you already have.
Which plan fits a franchise network?
National covers up to 10 local areas on one website, for Talk to us. A small network of up to 5 locations fits Growth, for $399 per month.
Larger networks go on Managed by BOOSTD, where locations, users and reporting are set in the contract. Prices may change over time, like any company’s.
Related
Where to go next
- browse use cases
- why franchise locations underperformPersuasion, the ad fund and territory rules, before any software.
- franchise marketing agency servicesThe agency view: our team working with franchisors.
- franchise SEO as a service
- company-owned branchesThe same problem with one owner, and fewer permissions to manage.
- large networks with formal change control
- see it on a few of your locations
- a managed rollout across the network
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