Air conditioning marketing agency that sells spring installs

Don’t cut it completely, but stop increasing it. At the peak your schedule is full, clicks cost the most and each extra booking may be a customer waiting a week.

Keep spend roughly steady, switch the message to clear availability and replacement quotes, and move the money you’d have added into the four to six weeks before summer.

Market to people who already know they have a problem: anyone whose system struggled last summer, who paid for a big repair in August or whose system is over fifteen years old. Most are already in your records.

Your research content also has to be live before they look. Cost, sizing, efficiency and rebate pages published in February catch March searches at a fraction of a July click.

Yes. In most markets they’re a cooling contractor’s most valuable enquiries: the job usually replaces heating and cooling, and incentives often nudge buyers towards better equipment.

They ask more of you: cold-weather performance, running costs and the existing furnace. Answer clearly and you win work from competitors who treat it as a normal quote.

Explain how it works and name the programme, but never state an amount as if promised. Which programmes apply, what qualifies, who does the paperwork and how long it takes are all safe to publish.

Keep the page current, dated and linked to the official source. Rebate pages go stale fastest, and an old figure hurts trust more than none.

The mix of jobs would change more than the volume. Repair calls are frequent, low-value and packed into your busiest weeks; installs are rarer, worth far more and sold when crews have time.

That means separate pages, campaigns, goals and reports. You don’t need to take anything away from the repair side.