Generative Engine Optimisation (GEO)
Generative engine optimization services that get you named by AI
Generative engine optimisation services help your business get named when AI tools like ChatGPT build one answer from many sources. Being described the same way everywhere matters most.
An AI answer
ExampleWho fixes burst pipes near me tonight?
Your Business Plumbing offers 24-hour emergency call-outs and lists its service area and prices on its site.
- yourbusiness.comCited
- a local directory
- a review site
In every planIncluded in Local or Growth, from $149 a month. Every plan has every feature; they differ by size.
Compare plansHow AI answers pick businesses to name
When AI tools build an answer, they draw on several sources at once. Your goal is to be one of them.
Search rankings compare pages. AI answers are built around businesses and what is known about them. When an AI tool writes about your category, it looks for businesses clearly, consistently and independently known for that thing.
So most of the effort goes into how other sites describe you, not your own website.
What makes a difference
Three things that get your business named, in order of importance
Consistency
Your name, what you do, who you serve and where you work should read the same on your site, profiles, directories and press coverage. Many businesses have three versions of themselves online, which makes them harder to place and easier to leave out.
Backing from other sites
Independent sites saying the same thing about you: press coverage, mentions, citations and customer reviews. It takes longest and is hardest to fake, which is why it counts most when AI tools decide what to trust.
Being specific
Being clearly known for one narrow thing beats being average at a broad one. AI tools reach for businesses that clearly fit a category, so positioning and wording matter more than content volume.
Reading the first results
Three things the first check across AI tools shows
We put a fixed set of your buyers’ questions to the main AI tools. The answers fall into three situations, and each one points to different work.
Is your business named at all when the category comes up?
Yes: Good. Next, check the description is accurate. Being named with the wrong details is its own problem.
No: The job is to make you clearly known for this. Right now AI tools aren’t sure enough to name you.
Is the description accurate?
Yes: Your details match across the web. Effort moves to earning mentions and being known for a narrower thing.
No: A wrong version is published somewhere AI tools read. Fix it where it lives, as well as on your own site.
Is a smaller competitor named again and again while you are not?
Yes: Size doesn’t decide it. They clearly fit the category, and your wording probably doesn’t.
No: Then your position is solid. The quarterly re-check shows whether it holds.
How we work
How our generative engine optimisation service works
We start by recording where you stand: a fixed set of your buyers’ questions put to the main AI tools, noting how they describe you and your category. Businesses often find they are described wrongly or not at all, while a smaller competitor gets named again and again.
Next we check every place a machine could read a description of you, and list where they disagree: company names, service descriptions, old addresses and conflicting claims. Fixing these is routine tidy-up work, and often the biggest single improvement on offer.
Positioning comes next. The words you use decide which categories AI tools can place you in. Describe yourself in words nobody else in your field uses and you are hard to place, which usually means left out.
Earning mentions comes last, because it takes longest. We aim for coverage that agrees with how you describe yourself and, where your business can support it, original data that gives other sites a reason to cite you.
Questions
Common questions about GEO
What is the difference between GEO and AEO?
AEO is about single pages: can AI tools lift a passage and use it as an answer? GEO is about your business as a whole: do AI tools name you when they build an answer about your category from several sources?
That changes where the effort goes. AEO happens on your pages. Most GEO happens elsewhere, in how other sites describe you and whether they back up what you say.
Can you guarantee we get mentioned?
No. AI tools change without notice, and the same question gets different answers for different people on the same day.
We work on the things that make it easier for AI tools to include you. We won’t quote a citation figure we can’t source.
How is this measured?
Roughly. We ask the main AI tools a fixed set of your buyers’ questions and record who gets named, who doesn’t, and what is wrong.
Repeating that every three months shows which way things are moving. It is a rough guide, and we report it that way.
Is any of this different from just having a good brand?
Not by much. A business with clear positioning, consistent descriptions and backing from other sites was always going to do well here.
What is new is that mismatched descriptions now have a direct cost. Describing yourself three ways used to look untidy. Now it makes it harder for AI tools to tell you are one business, and easier to leave you out.
See how AI tools describe your business today
Before our call, we put your company and category to the main AI tools, then walk you through what came back and what we would fix first.
Prefer to talk it over? Book a free call
References
Sources for generative engine optimization services
The official documents and research this page is based on. Platform rules change, so check the source before you act on a detail.
Related
More on generative engine optimisation
- how AI tools decide what to quoteA short explainer on answer engine optimisation.
- answer engine optimisationMaking single pages easy for AI tools to quote.
- what generative engine optimisation isWhat the term means and where it stops.
- AEO vs GEO vs SEOHow the three overlap and where they differ.
Problems generative engine optimisation can fix
More AI search optimisation services
Last updated · Published by Zubair Afzal, responsible editor · We check this page every three months. Next check: .