Websites for startups and software companies
SaaS website design that turns visitors into trials and demos
Premium websites for startups and SaaS companies: product pages that explain the job the software does, a pricing page you control, demo booking or self-serve sign-up, docs and a changelog, and subscription and privacy terms that hold up.
- Website from $150/month, yours after 12 payments
- SEO plans from $149/month
The short answer
What should a SaaS website include?
A SaaS website needs a homepage that names the job the product does and who it is for, a pricing page with plans, renewal terms and cancellation explained, and one clear path: self-serve sign-up or a demo booking. Add product pages per use case, docs, a changelog, a security page, and privacy notices that match where your users live.
- Price
- $1,500 upfront, or $150/month × 12
- Ownership
- Yours after 12 payments
- Hosting and care
- $29 or $49/month
- Build time
- About 4 weeks for a local site
Our designs
Our website designs for startups and software companies
Ready-to-launch designs: pick one and make it yours. Each is a complete homepage with its own layout, typefaces and colours. Open one to scroll it on a desktop or a phone.
6 of 6 designs shown
Ledgerwick
Self-serve tools with a free trial
Bricolage Grotesque and Manrope · Ink and electric lime
- Self-serve
- Early-stage
Harborlight
Sales-led B2B software with a demo motion
DM Sans · Harbour navy and coral
- Sales-led
pipewright
Developer tools and API products
JetBrains Mono and Fraunces · Phosphor on graphite
- Developer tools
- Self-serve
plumtide
Pre-launch and early-stage startups
Syne and DM Sans · Plum pop
- Early-stage
Vantorre
Enterprise software sold to IT and procurement
Archivo and DM Sans · Slate and signal blue
- Enterprise
- Sales-led
Moodkiln
Creative and no-code tools that sell on templates
Playfair Display and Manrope · Clay and charcoal
- Self-serve
Pay monthly, own it
High-converting websites from $150/month
Pick a design, add your brand, content and photos, and launch. Yours after 12 payments, with SEO built in from day one.
- Local website
- $150/monthUp to 25 pages · yours after 12 payments, or $1,500 upfront
- Growth website
- $400/monthUp to 100 pages · yours after 12 payments, or $4,000 upfront
Built in
What every SaaS website includes
A pricing page you control
Plans, limits and prices edited by your team, with the billing period, renewal terms and how to cancel written beside the buttons. No invented “most popular” badges, and no number on the page that your billing system does not charge.
Sign-up or demo, not both everywhere
We design around your motion: a self-serve trial path with the consent and renewal disclosures in the checkout, or a demo booking flow that routes by team size and region into your calendar tool.
Use-case and comparison pages
A page for each job the product does and each role it serves, plus honest comparison pages that state what competitors do well. These rank for the searches buyers make before they know your name.
Docs and a changelog that earn links
Docs, API reference and a changelog on your own domain, or styled to match a hosted docs tool, with clean URLs, structured data for search engines, and clear, dated facts in the text that developers and AI assistants can quote accurately.
A trust centre for procurement
Security overview, data processing agreement, subprocessor list and accessibility conformance report in one place, with audit reports listed only when you hold them and released under NDA.
Proof without invention
Customer logos, quotes and case studies appear only with written permission and real attribution, and paid or incentivised reviews are labelled. Until you have them, the design stands on the product itself.
Analytics with consent
Product analytics and ad pixels load according to the visitor’s consent choices, and sign-up events reach your CRM and analytics without double counting, so trial and demo numbers agree across tools.
Fast on the stack you choose
Built on a modern framework or a visual CMS your marketing team can edit, with landing pages they can publish without an engineer and Core Web Vitals checked before launch.
Compliance
The rules for startups and software companies, handled in the design
A software site sells subscriptions, collects personal data and quotes customers, and each of those has rules in the US, Canada and Europe. The designs handle them by default, and each rule below links to its source.
Sources gathered October 1, 2026. This is how our designs handle these rules, not legal advice: rules change and differ by province and state, so your lawyer or privacy counsel has the final word, and you approve every page before it goes live.
- US · state law
California automatic renewal law
California’s automatic renewal law asks for clear and conspicuous renewal terms before purchase, affirmative consent, an acknowledgment, and online cancellation; amendments in force from 1 July 2025 add free-to-paid conversions and annual reminders. The checkout and pricing designs place the terms beside the consent.
California — Business and Professions Code 17600–17606 (automatic renewal)
- US
Negative option billing after click-to-cancel
A federal appeals court (Eighth Circuit) set aside the FTC’s 2024 negative option amendments on 8 July 2025, and the agency has begun the rulemaking again. ROSCA still requires clear terms, express informed consent and a simple way to stop online recurring charges, so the designs keep cancellation easy.
- US
Testimonials, logos and reviews
The FTC’s Endorsement Guides expect endorsements to reflect real experience and material connections to be disclosed, and its 2024 rule bars fake or misattributed reviews and testimonials. Logo strips and quotes appear only with permission and attribution; incentivised reviews are labelled.
US — Guides Concerning Endorsements and Testimonials, 16 CFR Part 255 (eCFR)
- US · state law
California privacy notices
Businesses covered by the CCPA give a notice at collection and a privacy policy, and those that sell or share personal information offer a “Do Not Sell or Share” link and honour opt-out preference signals. The footer and cookie banner have places for each.
- EU/UK
GDPR transparency
Where you collect personal data from people in the EU or UK, Articles 13 and 14 GDPR list what a privacy notice states, including purposes, lawful basis, recipients and retention. Sign-up and demo forms link to that notice at the point of collection.
- Canada
Onboarding and trial emails
Trial nurture sequences and product newsletters to Canadians are commercial electronic messages under CASL unless an exception applies. Sign-up asks for express consent separately from the terms, and every marketing email identifies the sender and carries an unsubscribe.
- All
Accessible marketing site and sign-up
WCAG 2.2 level AA is the reference most accessibility laws and enterprise procurement teams point to, including Ontario’s AODA standards, which name WCAG 2.0 AA. Designs are built to 2.2 AA so the marketing site, sign-up and checkout pass a buyer’s review.
Everything for startups and software companies
Websites, apps, branding and SEO for startups and software companies
Websites
Startups and software companies websites built on the designs above, fast and set up for search.
From $150/month
Apps
Your product is the app; what we build is the marketing site around it. Where a company needs more, it is usually a companion surface, not a second product.
Quoted per project
Apps for startups and software companiesBranding
Software brands are judged in the first screen and then again in a procurement review. The identity has to look sharp on a launch post and serious on a security questionnaire.
Quoted per project
Branding for startups and software companiesSEO and leads
Ongoing SEO that checks your site every week and fixes what is safe to fix, for more trials, sign-ups and demo bookings.
From $149/month
SEO plans and prices
Pricing
What a SaaS website costs
The price of a SaaS website is the same as any website we build: pay upfront and save, or spread it over 12 months.
Local website
$150/month × 12
or $1,500 upfront. Yours after the 12th payment.
- Up to 25 pages
- Any design on this page
- Technical SEO at launch
- Hosting and care $29/month
Growth website
$400/month × 12
or $4,000 upfront. Yours after the 12th payment.
- Up to about 100 pages
- Teams, offices and more integrations
- Planned with an advisor
- Hosting and care $49/month
SEO plans
$149/month
Local $149 · Growth $399
- Checks your site every week and fixes what is safe to fix
- New pages every month
- 7-day trial
Prices in US dollars. How payments, hosting and ownership work.
How it works
How your SaaS website goes live
- 01
Pick a design
Pick a concept or brief us on your own. The first question is your motion: self-serve, demo-led or both.
- 02
Send the product
Screenshots or a test login, your plans and billing terms, docs location and any proof you have permission to use.
- 03
Review before launch
You check positioning, pricing wording, renewal terms and privacy links on the real site.
- 04
Launch and iterate
We connect sign-up and demo events to your analytics and CRM, redirect old pages, and keep use-case pages ranking.
Pick my design
See your website before you pay for it
Choose a design and tell us about your business. An advisor emails you to plan a preview with your name, your colours and your details, and the price options. Nothing is charged until you decide.
- 1An advisor replies by email
- 2We plan your preview and scope
- 3You decide, with every price in writing
Questions
Startups and software companies: common questions
- How much does a SaaS website cost?
- A SaaS website of up to 25 pages is $1,500 paid upfront, or $150 a month for 12 months, and it is yours after the 12th payment. A larger site of up to about 100 pages is $4,000, or $400 a month. Hosting and care is $29 or $49 a month. Prices are in US dollars.
- Should my SaaS homepage push a free trial or a demo?
- Pick the one your sales model depends on and make it the only primary button. Self-serve products with a short time to value convert best on a trial or free plan; products that need configuration, integration or a committee decision convert better on a demo. The other path stays available, one level down.
- What should a SaaS pricing page say about renewals and cancellation?
- State the price, billing period and what happens when a trial or term ends next to the button that starts it, and explain how to cancel online. California’s automatic renewal law asks for that, and the federal ROSCA still governs online subscriptions even though a court struck down the FTC’s 2024 rule update.Your lawyer confirms the final wording; the page is built so it is easy to put in the right place.
- We have no customer logos yet. What do we put on the homepage?
- Show the product. A clear screenshot or short product tour, the job it does, who it is for and how setup works persuades better than a borrowed logo strip. Logos and quotes go on only with written permission, and the FTC’s endorsement guides and review rule make invented or unattributed proof a real risk.
- Can you build docs, a changelog and a status page too?
- Yes. Docs and a changelog can live on your domain in the same design, or we style a hosted docs tool to match. A status page is usually best fed by your monitoring provider, where its access allows, and styled to look like the rest of the site.
- Can you design our product UI or run SEO, not just the website?
- You can ask. One request handles a marketing site, an app or product interface, SEO or marketing for a software company; note which you want. A marketing site has the fixed price above, product design and app work are quoted after a call, and SEO for software companies runs on a monthly plan.
- Will my SaaS website rank on Google?
- It launches with the technical SEO done: fast pages, clean structure, structured data, local pages and redirects from your old site. To keep climbing, a BOOSTD SEO plan from $149 a month runs 262 checks on your site every week, fixes what is safe to fix and gets the rest ready for your OK.No one can promise a position on Google, and we never do. Google warns businesses about anyone who does.
- Can I get one of these SaaS and startup website designs?
- Yes. Each is a complete, ready-to-launch website design BOOSTD made for startups and software companies. Pick one and we make it yours, with your name, colours, photos, content and the licence or compliance details your industry expects, from $150 a month and yours after 12 payments.Approved client sites are shown with a “Client work” tag, and only with the client’s written permission.
Guides for startups and software companies
Reading for startups and software companies before you build
- Planned guideWhat a SaaS pricing page must say about renewals and cancellationPlanned: written with a named author and published once reviewed
- Planned guideCustomer logos and testimonials on a startup website: what you can usePlanned: written with a named author and published once reviewed
- PositioningHow to write a value proposition, with a simple fill-in-the-blank template
- ConversionWhat is a good conversion rate? Why benchmarks don’t help
More on SaaS website design
- SaaS marketing for self-serve products SEO and paid acquisition once the site is live.
- Marketing for startups and scale-ups
- Websites for ecommerce and Shopify stores
- How to write a value proposition
- Pricing for a group or franchise of startups and software companies More locations than a plan covers? Tell us about the network.
Free, about a minute, nothing changes on your site
Start with a free checkup of your current site
See what holds your current website back across every point, free, before you choose a design.
- Free, no cardNo sign-up to see your preview.
- Read-onlyNothing changes on your website.
- 90-day guaranteeIf you join: a better score, or your next month free.