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Use case · SaaS

A SaaS marketing platform for comparison searches and AI answers

BOOSTD is a SaaS marketing platform that tracks how your product appears in comparison searches and AI answers, and finds where you’re missing. Your team checks every claim.

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An AI answer

Example

What are good alternatives to our current CRM?

YourProduct is often listed for small sales teams. Its site compares plans and lists every integration.

  • yourproduct.comCited
  • a local directory
  • a review site
Example AI answer with an invented business. It shows the idea, not a real result or a promised citation.
Built for
A software company whose buyers compare vendors and ask AI assistants first.
Starts in
Ask me first
Best plan
Growth, or National across several products or markets

Where software buyers decide before they reach you

An assistant lists four tools for your exact use case, and yours isn’t one of them.
The answer is built from what the assistant can find and trust. If your category, pricing and integrations differ between your site, docs and review sites, you are harder to recommend than a competitor whose facts agree.
Your comparison page says a competitor lacks a feature they shipped months ago.
Comparison pages go stale because both products keep changing. An out-of-date claim does more harm than no page, because the buyer reading it has often just come from the other product.
People search for your product with an integration name and find a forum thread.
Integration searches come from buyers who have picked their tools and are checking fit. A thin or missing integration page loses them just before they would start a trial.

What the platform works on

  • Category and comparison pages

    Finds the category, alternatives and “vs” searches where you don’t appear, and drafts pages with every competitor statement sourced and dated.

  • AI answer tracking

    Samples how AI assistants describe your category, whether you appear, and which sources those answers seem to draw on.

  • Consistent facts

    Checks that your pricing model, integrations and category read the same way on your site, in your docs and in your structured data.

  • Demo and trial attribution

    With a CRM connected, links sign-ups and demo requests back to the pages and searches that brought them in, so you can judge content by pipeline.

Software companies start in “Ask me first”. Anything that describes your product or a competitor’s is a claim, and someone on your team has to stand behind it.

Growth or National for a software company

Every feature is in every plan, including AI answer tracking. Each plan covers one website. A second website gets its own plan, with 10% off each website from your third. Local also fits a single early-stage product. Prices may change over time, like any company’s.

Growth and National limits that matter most to a software company, from the BOOSTD plan catalogue
DimensionGrowthNational
Price$399 per monthTalk to us
Pages looked after2001,000
Keywords tracked3001,000
Tracked AI questions1236
Tracked competitors1025

Positioning and pricing stay with you

Growth suits one product site with ongoing content and AI answer tracking. National is the step up for a large site with many pages, keywords and competitors to watch.

Positioning, pricing and anything about security or compliance stay with your team, because they are commitments to customers. Managed SEO adds our specialists on top, and the Digital PR add-on earns coverage for original research and launches.

Searches the SaaS pages are built for

Examples of how software buyers search and ask. They show intent, not search volume.

Building a shortlist

Early research, often asked of an AI assistant.

  • best [category] software for [team type]
  • [category] tools for small teams
  • what is the best alternative to [competitor]

Checking fit

Late research from a buyer who has nearly decided. The page they land on must be current.

  • [product] [integration] integration
  • [product] vs [competitor]
  • does [product] support [feature]

These are example searches from keyword research and public search data. Before we suggest anything, we check how often people search for them in your area.

How this differs from our SaaS industry page

This page covers what the software checks and drafts for a software company. Our SaaS industry page covers the sector: trials, churn, the buying cycle and how our team plans around them.

For B2B products sold to buying committees, the B2B SaaS page goes further. If you want our specialists to run search for you, see SaaS SEO as a service.

Questions from software teams

Which AI assistants does BOOSTD check?

It samples answers from the major AI assistants and AI search features, using questions your buyers would plausibly ask, such as the best tool for a given job. Which platforms are checked, and how often, depends on your plan.

Every plan tracks AI answers; the larger plans track more questions, because they cover more pages and keywords. The pricing page lists the numbers.

Answers change between runs, so results show how often you appear across dated samples, never a fixed ranking.

Will it publish comparison pages about our competitors?

BOOSTD finds where one is missing and drafts it, with a source and date beside every statement about the other product. Nothing is published until your team approves it, and each page is flagged for review when its sources age.

Does it ask about service areas and opening hours?

No. Setup adapts to your business model, so a software company is asked about categories, integrations, competitors and markets instead.

Related

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