Websites for senior care
Senior care website design that turns a worried search into a tour
Senior care website design for home care agencies, retirement residences, assisted living and adult day programs: a tour or care assessment booked in a minute, suites and services priced plainly, your licence and inspection details where regulators expect them, and pages an eighty-year-old can read without zooming.
- Website from $150/month, yours after 12 payments
- SEO plans from $149/month
The short answer
What should a senior care website include?
A senior care website should let an adult child book a tour or a free care assessment from a phone, see which services and suites you offer and roughly what they cost, and check your licence or inspection status without calling. It should read easily for older eyes, explain what happens after the enquiry, and never hide the phone number.
- Price
- $1,500 upfront, or $150/month × 12
- Ownership
- Yours after 12 payments
- Hosting and care
- $29 or $49/month
- Build time
- About 4 weeks for a local site
Our designs
Our website designs for senior care
Ready-to-launch designs: pick one and make it yours. Each is a complete homepage with its own layout, typefaces and colours. Open one to scroll it on a desktop or a phone.
9 of 9 designs shown
Willowmere
Independent retirement residences with gardens
Playfair Display and DM Sans · Linen and sage
- Retirement residences
- Assisted living
Kindred Hours
Non-medical home care agencies
Bricolage Grotesque and Manrope · Apricot and plum
- Home care
Ember Lane
Adult day programs and respite services
Fraunces and DM Sans · Marigold and ink
- Adult day programs
- Memory care
Brightwater
Assisted living communities that win on the tour
Instrument Serif and DM Sans · Shore blue
- Assisted living
Homestead
Home care franchises and multi-area agencies
DM Sans and Manrope · Barn red and oat
- Home care
Fernhollow
Residences with a waiting list or changing availability
Space Grotesk and Manrope · Fern and chalk
- Retirement residences
Tidewell
Memory care homes and dementia specialists
Fraunces and Outfit · Dusk lavender
- Memory care
- Assisted living
Kinward Family
Agencies and residences that want a family portal
Outfit · Teal and cloud
- Home care
- Assisted living
- Apps and portals
Cedarbrook
Operators with several residences
Syne and DM Sans · Cedar and cream
- Retirement residences
- Assisted living
- Memory care
Pay monthly, own it
High-converting websites from $150/month
Pick a design, add your brand, content and photos, and launch. Yours after 12 payments, with SEO built in from day one.
- Local website
- $150/monthUp to 25 pages · yours after 12 payments, or $1,500 upfront
- Growth website
- $400/monthUp to 100 pages · yours after 12 payments, or $4,000 upfront
Built in
What every senior care website includes
Tours booked straight into the calendar
Families pick a day, a time and who is coming, and the tour lands in your marketing director’s calendar with a reminder text the day before. A missed tour gets a gentle reschedule message instead of a lost lead.
A care assessment request, not a long form
Home care visitors answer who needs help, what kind and where, and a coordinator calls back. The form asks for no medical detail online; that conversation happens by phone or at the home visit.
Suites and care priced honestly
A printable list of suites, care items and day fees, worded the way your information package or contract words them. Families shortlisting three residences keep the one that answered the money question.
Licence and inspection details in view
Each residence or office page carries its licence line, a link to the regulator’s public record and, in England, the CQC rating widget. Adult children check these before they phone, so they sit near the tour button.
Readable for older eyes
Large type, strong contrast, buttons big enough for unsteady hands and no text set inside pictures. We build to WCAG 2.1 AA, which also meets the Ontario standard for larger employers.
A page for every town or residence
Agencies with several offices and operators with several residences get a local page for each, with its own phone number, team and service area. Searches for care near a parent’s address find the right one.
Careers that fill caregiver shifts
A careers section with open roles, pay where the law asks for it, shift patterns and a short mobile application. In home care, hiring is half the website’s job.
Compliance
The rules for senior care, handled in the design
Care regulators in several places say what a provider’s website or advertising must carry, from a licence number in every ad to an inspection rating on the homepage. These are the rules we design around, each linked to the body that sets it.
Sources gathered October 1, 2026. This is how our designs handle these rules, not legal advice: rules change and differ by province and state, so your licensing authority, care regulator or lawyer has the final word, and you approve every page before it goes live.
- England
Your CQC rating on the website
Regulation 20A requires a provider registered with the Care Quality Commission to display its most recent rating conspicuously and legibly on its website, as well as at each location. UK versions of the designs place the CQC widget on the homepage and on each location page, near the booking button rather than in the footer.
Care Quality Commission — Regulation 20A: Requirement as to display of performance assessments
- California
RCFE licence number in every advertisement
A residential care facility for the elderly must show its current facility licence number in public advertisements, the regulations say including the internet, and an operator advertising several facilities together must list each number. The California designs print the number in the header area of each facility page and on any shared page.
- Florida
“Assisted living facility” and the licence number
A licensed assisted living facility, other than one that is part of a continuing care community, must include its licence number in all advertising, preceded by the words “assisted living facility”. An owner of several facilities includes at least one number per advertisement. The Florida designs write the footer line exactly that way.
- Ontario
An itemised price list for accommodation and care
Under the Retirement Homes Act, the information package a licensed home gives each new resident must include an itemised list of the accommodation and care services it offers and their prices. The website does not replace the package, but the designs publish the same list so a family sees consistent prices online and in writing.
Retirement Homes Regulatory Authority — Plain-language guide to the Retirement Homes Act, 2010
- Ontario
An accessible website for larger employers
Under the AODA’s Integrated Accessibility Standards, a business or non-profit with 50 or more employees in Ontario must make its public website conform to WCAG 2.0 Level AA, with two exceptions for live captions and pre-recorded audio description. Most residences and many agencies pass that size, and the designs are built to the newer WCAG 2.1 AA.
- US
Fair housing words for senior residences
HUD’s Fair Housing Act rules forbid housing advertising that states a preference or limitation based on disability or familial status, and a community may present itself as housing for people 55 or older only if it qualifies and publishes its age policy. Copy describes care offered, never which residents are wanted, and a 55-plus claim appears only where the operator confirms it qualifies.
eCFR — 24 CFR 100.75 and Part 100 Subpart E, Housing for Older Persons
Everything for senior care
Websites, apps, branding and SEO for senior care
Websites
Senior care websites built on the designs above, fast and set up for search.
From $150/month
Apps
For agencies running many visits a day and residences with families spread across the country, a family portal answers the question every relative asks: how was today?
Quoted per project
Apps for senior careBranding
Senior care brands too often look either clinical or sugary. The families choosing are in their forties to sixties, and the brand has to reassure them and still respect the parent who will live with it.
Quoted per project
Branding for senior careSEO and leads
Ongoing SEO that checks your site every week and fixes what is safe to fix, for more tour bookings, care assessment requests and caregiver applications.
From $149/month
SEO plans and prices
Pricing
What a senior care website costs
The price of a senior care website is the same as any website we build: pay upfront and save, or spread it over 12 months.
Local website
$150/month × 12
or $1,500 upfront. Yours after the 12th payment.
- Up to 25 pages
- Any design on this page
- Technical SEO at launch
- Hosting and care $29/month
Growth website
$400/month × 12
or $4,000 upfront. Yours after the 12th payment.
- Up to about 100 pages
- Teams, offices and more integrations
- Planned with an advisor
- Hosting and care $49/month
SEO plans
$149/month
Local $149 · Growth $399
- Checks your site every week and fixes what is safe to fix
- New pages every month
- 7-day trial
Prices in US dollars. How payments, hosting and ownership work.
How it works
How your senior care website goes live
- 01
Pick a design
Choose one, or ask for something new. Tell us your residences or offices, your care levels and how tours are booked today.
- 02
Send your details
Logo, photos taken with consent, licence lines, your price list or information package, and your inspection or rating links.
- 03
Review before launch
Book a test tour, send a test assessment request and read the site on a parent’s phone, then ask for changes.
- 04
Launch and grow
Old pages redirect, the site goes live, and local SEO starts for each town or residence you serve.
Pick my design
See your website before you pay for it
Choose a design and tell us about your business. An advisor emails you to plan a preview with your name, your colours and your details, and the price options. Nothing is charged until you decide.
- 1An advisor replies by email
- 2We plan your preview and scope
- 3You decide, with every price in writing
Questions
Senior care: common questions
- How much does a senior care website cost?
- A senior care website of up to 25 pages is $1,500 paid upfront, or $150 a month for 12 months, and it is yours after the 12th payment. A larger site of up to about 100 pages is $4,000, or $400 a month. Hosting and care is $29 or $49 a month. Prices are in US dollars.
- Does my licence number or inspection rating have to be on my website?
- In several places, yes. California requires a residential care facility for the elderly to show its licence number in all public advertising including the internet, Florida requires an assisted living facility’s number in all advertising, and England requires a CQC-registered provider to display its latest rating on its website.Elsewhere it is still what an adult child checks before booking a tour. Your licensing authority or care regulator has the final word on what applies to you.
- Should a retirement residence publish its prices online?
- We recommend publishing at least starting prices for each suite type and a list of care items, worded the way your contract and information package word them. Families comparing residences tend to shortlist the ones that answer the cost question, and Ontario already requires an itemised price list in the package each resident receives.Where care is priced only after an assessment, the page says so and explains how the assessment works.
- Can families book a tour or a care assessment online?
- Yes. A family chooses a day and time, says who is coming, and the tour goes into your team’s calendar with a reminder text before the visit. Home care visitors answer a few short questions instead, and a coordinator calls back to arrange the home assessment, with no medical detail typed into a web form.
- How do you make the website easy for older visitors to use?
- We set body text large, keep strong contrast, make every button big enough to tap with an unsteady hand and keep the phone number visible on every page. Nothing important sits inside an image, and we build to WCAG 2.1 AA, which also covers the Ontario accessibility standard for organisations with fifty or more employees.
- Can you build a senior care app or family portal too?
- Yes, as a separate project scoped with an advisor. A family portal shows approved relatives the visit notes, the caregiver schedule and messages from the coordinator, with access granted only by the client or their decision-maker. It connects to your scheduling or care records system where that system offers an export or API, which we confirm before quoting.
- Will my senior care website rank on Google?
- It launches with the technical SEO done: fast pages, clean structure, structured data, local pages and redirects from your old site. To keep climbing, a BOOSTD SEO plan from $149 a month runs 262 checks on your site every week, fixes what is safe to fix and gets the rest ready for your OK.No one can promise a position on Google, and we never do. Google warns businesses about anyone who does.
- How long does a senior care website take to build?
- About 4 weeks for a local site and about 8 weeks for a larger one, counted from the day we have your content, logo, photos and licence details. A larger site is planned with an advisor first, so its timeline is confirmed in writing before any work starts.Before launch you book a test tour, send a test assessment request and check your licence and rating lines on a phone, and nothing goes live until you approve it.
- Can I get one of these senior care website designs?
- Yes. Each is a complete, ready-to-launch website design BOOSTD made for senior care. Pick one and we make it yours, with your name, colours, photos, content and the licence or compliance details your industry expects, from $150 a month and yours after 12 payments.Approved client sites are shown with a “Client work” tag, and only with the client’s written permission.
Guides for senior care
Reading for senior care before you build
- Planned guideWhat a senior care website must show: licence numbers, ratings and pricesPlanned: written with a named author and published once reviewed
- Planned guideFrom enquiry to move-in: the tour and assessment pages that do the workPlanned: written with a named author and published once reviewed
- ReviewsHow to ask for reviews without breaking the rules
- Google Business ProfileGoogle Business Profile optimization: a field-by-field guide
More on senior care website design
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