Websites for car rental
Car rental website design that shows the real total up front
Websites for independent car rental companies: a booking engine that shows the total price with every mandatory fee, damage waiver and insurance options explained before checkout, driver-age and deposit rules per branch, and direct bookings that skip the broker’s commission.
- Website from $150/month, yours after 12 payments
- SEO plans from $149/month
The short answer
What should a car rental website include?
A car rental website needs a booking engine that shows pickup branches, vehicle classes and a total price including every mandatory fee before the renter commits. It should explain the damage waiver and other protection as optional, state age, licence and deposit rules per branch, and let renters manage or cancel a booking themselves.
- Price
- $1,500 upfront, or $150/month × 12
- Ownership
- Yours after 12 payments
- Hosting and care
- $29 or $49/month
- Build time
- About 4 weeks for a local site
Our designs
Our website designs for car rental
Ready-to-launch designs: pick one and make it yours. Each is a complete homepage with its own layout, typefaces and colours. Open one to scroll it on a desktop or a phone.
6 of 6 designs shown
Tarmac & Tide
Airport and resort-town rental branches
Fraunces and DM Sans · Sea glass and sand
- Airport
Kerbside
Neighbourhood branches with a mixed fleet
Archivo and Manrope · Tangerine and charcoal
- Neighbourhood
monthsworth
Monthly and long-term rental specialists
Syne and DM Sans · Violet and butter
- Monthly & long-term
Cargobay
Van, truck and moving-vehicle rental
Bebas Neue and Manrope · Hi-vis yellow and asphalt
- Vans & trucks
Serein
Premium and prestige rental
Instrument Serif and Manrope · Midnight and pearl
- Premium
- Airport
Pinwheel
Independents competing with the big brands on price
Outfit · Cobalt and mint
- Neighbourhood
- Airport
Pay monthly, own it
High-converting websites from $150/month
Pick a design, add your brand, content and photos, and launch. Yours after 12 payments, with SEO built in from day one.
- Local website
- $150/monthUp to 25 pages · yours after 12 payments, or $1,500 upfront
- Growth website
- $400/monthUp to 100 pages · yours after 12 payments, or $4,000 upfront
Built in
What every car rental company website includes
A booking engine that ends in the total
Branch, dates, class and options lead to one total that already includes every mandatory fee, connected to your rental system such as RentCentric, HQ Rental Software or TSD where the provider’s access allows, so the website and the counter quote the same figure.
Protection options explained, not pushed
Damage waivers, liability top-ups and roadside cover each get a plain page: what it covers, the excess, that it is optional, and how a renter’s own insurance or card benefit might overlap. Choices are made online, calmly, before pickup.
Age, licence and deposit rules per branch
Minimum age, young-driver fees, licence history, international licences and deposit holds are set per branch and shown in the booking flow, so a renter learns the rule before booking rather than at the counter.
Self-serve manage booking
Renters extend, shorten, add a driver or cancel from a link in their confirmation, with the new total shown before they confirm the change and the cancellation deadline stated in the same place.
Location pages for each branch
Every branch gets its own page with hours, after-hours return, directions from the terminal or station, and the fleet available there, written to rank for “car rental” searches in that neighbourhood or airport.
Direct booking that beats the brokers
A member rate, saved driver details and quicker pickup for direct bookers give renters a reason to book with you instead of a broker that takes a commission, without hiding fees to look cheaper.
Monthly and corporate accounts
Long-term renters and businesses request accounts with their own rates, monthly invoicing and named drivers, kept apart from leisure bookings so account terms never leak into public prices.
Compliance
The rules for car rental, handled in the design
Car rental rules concentrate on the price a renter sees, the protection products offered with it, and who may rent. Each rule below links to its source.
Sources gathered October 1, 2026. This is how our designs handle these rules, not legal advice: rules change and differ by province and state, so your lawyer, insurer or state and provincial consumer protection office has the final word, and you approve every page before it goes live.
- Canada
Drip pricing
Since the 2022 amendments to the Competition Act, advertising a price that cannot be attained because of fixed obligatory charges is a false or misleading representation; only charges imposed by government may be added. Rates and search results show totals with those fees included.
Competition Bureau — Guide to the 2022 amendments to the Competition Act
- US · state law
California rental quotes and website totals
California’s rental vehicle law requires a good-faith estimate of the rate, all additional mandatory charges and the total when a quote is given, and online the total must appear in type at least as large as the rate, one link away. The quote screen shows the total beside the rate.
- US · state law
Damage waivers in California
California’s rental passenger vehicle chapter regulates damage waivers, including disclosure that a waiver is optional and what it costs. Protection pages and the checkout describe each waiver as optional, with its price and what it excludes, before the renter chooses.
California — Civil Code, Rental Passenger Vehicle Transactions (ch. 1.5)
- US · state law
New York renters and optional protection
New York’s rental vehicle law sets notice rules for optional vehicle protection and, as we read it, limits refusing licensed renters aged 18 and over on age alone while allowing a surcharge. Age rules are set per branch and state, and your lawyer confirms them.
- US
The FTC fees rule and car rental
The FTC’s Rule on Unfair or Deceptive Fees applies to short-term lodging and live-event tickets, not to car rental. Hidden mandatory fees can still be challenged under the FTC Act and state law, so the designs show all-in totals anyway rather than relying on that gap.
- Ontario
Disclosure before an internet agreement
Ontario’s consumer protection rules require a business contracting online to disclose the total price, an itemized list of charges and the cancellation terms before the consumer agrees, and to send a copy afterwards. The checkout and confirmation email carry each item.
Ontario — O. Reg. 17/05 under the Consumer Protection Act, 2002
Everything for car rental
Websites, apps, branding and SEO for car rental
Websites
Car rental websites built on the designs above, fast and set up for search.
From $150/month
Apps
Independent renters rarely need an app for the booking itself; the website does it. An app earns its keep for contactless pickup and for repeat business and corporate renters.
Quoted per project
Apps for car rentalBranding
An independent rental brand competes with global names at the same airport counter, so it has to look established and still feel local and straightforward.
Quoted per project
Branding for car rentalSEO and leads
Ongoing SEO that checks your site every week and fixes what is safe to fix, for more direct bookings and account enquiries.
From $149/month
SEO plans and prices
Pricing
What a car rental company website costs
The price of a car rental company website is the same as any website we build: pay upfront and save, or spread it over 12 months.
Local website
$150/month × 12
or $1,500 upfront. Yours after the 12th payment.
- Up to 25 pages
- Any design on this page
- Technical SEO at launch
- Hosting and care $29/month
Growth website
$400/month × 12
or $4,000 upfront. Yours after the 12th payment.
- Up to about 100 pages
- Teams, offices and more integrations
- Planned with an advisor
- Hosting and care $49/month
SEO plans
$149/month
Local $149 · Growth $399
- Checks your site every week and fixes what is safe to fix
- New pages every month
- 7-day trial
Prices in US dollars. How payments, hosting and ownership work.
How it works
How your car rental company website goes live
- 01
Pick a design
Choose a concept and tell us your branches, fleet classes and the rental system you use.
- 02
Send your rental terms
Rates, every mandatory fee, protection products, age and deposit rules by branch, and fleet photos.
- 03
Review before launch
Run test bookings at each branch and check that every total matches what the counter would charge.
- 04
Launch and grow
Old pages redirected, branch pages live, and direct-booking offers added to win renters back from brokers.
Pick my design
See your website before you pay for it
Choose a design and tell us about your business. An advisor emails you to plan a preview with your name, your colours and your details, and the price options. Nothing is charged until you decide.
- 1An advisor replies by email
- 2We plan your preview and scope
- 3You decide, with every price in writing
Questions
Car rental: common questions
- How much does a car rental website cost?
- A car rental website of up to 25 pages is $1,500 paid upfront, or $150 a month for 12 months, and it is yours after the 12th payment. A larger site of up to about 100 pages is $4,000, or $400 a month. Hosting and care is $29 or $49 a month. Prices are in US dollars.
- Can the website connect to our rental software?
- Usually, yes. Where your rental system’s access allows, availability, rates and bookings flow between it and the website, so the online total and the counter total are the same figure. We check what your provider offers before quoting, scope the connection in writing, and never claim a partnership with the software maker.
- Do mandatory fees have to be in the advertised price?
- In many places, yes. Canada’s Competition Act treats a price made unattainable by fixed obligatory fees as misleading, and California expects rental quotes to include mandatory charges with the total shown prominently online. The designs show the total, with every mandatory fee included and only government taxes added, from the first search result.
- How should we present damage waivers and insurance?
- As optional products, explained before checkout. Each protection option gets a plain page with what it covers, the excess, its price and what it excludes, and the booking flow says clearly that it is optional and is not insurance where that is the case. Renters choose online, calmly, instead of at the counter.
- Can BOOSTD build our rental app or handle SEO and marketing as well?
- Yes. Website, app, SEO or marketing: the request form takes any of them, so a rental company can ask for a booking site, a contactless-pickup app, branch-page SEO or direct-booking campaigns together. For many branches or a franchise, ask for a demo and choose the multi-location option, and an advisor quotes the network.
- Will my car rental company website rank on Google?
- It launches with the technical SEO done: fast pages, clean structure, structured data, local pages and redirects from your old site. To keep climbing, a BOOSTD SEO plan from $149 a month runs 262 checks on your site every week, fixes what is safe to fix and gets the rest ready for your OK.No one can promise a position on Google, and we never do. Google warns businesses about anyone who does.
- Can I get one of these car rental website designs?
- Yes. Each is a complete, ready-to-launch website design BOOSTD made for car rental. Pick one and we make it yours, with your name, colours, photos, content and the licence or compliance details your industry expects, from $150 a month and yours after 12 payments.Approved client sites are shown with a “Client work” tag, and only with the client’s written permission.
Guides for car rental
Reading for car rental before you build
- Planned guideShowing the total price on a car rental websitePlanned: written with a named author and published once reviewed
- Planned guideExplaining damage waivers without the hard sellPlanned: written with a named author and published once reviewed
- Multi-location SEOHow to do SEO for multiple locations, branch by branch
- ConversionWhat is a good conversion rate? Why benchmarks don’t help
More on car rental website design
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