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Hiring an SEO freelancer? Here’s how BOOSTD compares

An SEO freelancer is often the cheapest way to buy SEO skill, until they’re on holiday, fully booked or gone. BOOSTD checks your site every day, whoever is free.

Rather check it yourself? Try our free SEO tools

A one-off project fee, next to an ongoing plan

Most common freelance one-off project fee$2,501–$5,000, one-off

21.2% of surveyed providers

BOOSTD Starter plan$299 a month, ongoing
Source: Ahrefs SEO pricing survey of 439 providers, updated 15 Aug 2024
A freelancer’s fee is usually for a defined project; a BOOSTD plan runs every month. Compare what each buys, not just the number.

The appeal and the risk

A freelancer is a business of one — which cuts both ways

A good freelancer is often the best value in SEO: no overhead, no account manager between you and the work, and rates that reflect one person’s time.

The same fact makes them fragile. There is nobody to cover a holiday, nobody senior checking their work before it ships and nothing written down that survives them moving on. That is not a flaw in any freelancer; it is the structure of hiring one person for an ongoing function.

It matters most for the parts of SEO that need to happen continuously: checking a site after every change, watching rankings week to week, catching a broken page before it costs traffic. A freelancer fits that around other clients; software does not have to.

Side by side

BOOSTD vs an SEO freelancer

How hiring a freelance SEO contractor compares with a BOOSTD platform plan
DimensionSEO freelancerBOOSTD platform plan
Pricing modelA day rate or a fixed project fee, billed by hours workedA flat monthly plan, from Starter at $299 per month
ContinuityOne person, work pauses when they are unavailableRuns on a schedule, every day, regardless of anyone’s availability
Best suited toA defined project, or steady specialist tasks with a clear briefOngoing, repeatable checking, finding and drafting fixes
Original outreach and writingCan do this directly, with a relationship attachedNot attempted — outside what the software does
What happens if they leaveWhatever wasn’t written down leaves with themThe record of every change stays, independent of any one person

Trade-offs

Where each one is the better choice

A freelancer and a platform plan often complement each other. Use this to divide the work.

  • A defined project with a start and an end — hire a freelancer
  • Original digital PR outreach and relationship-building — hire a freelancer
  • Bespoke content in a distinctive voice — hire a freelancer
  • Daily checking of your site and rankings — a platform plan
  • Catching a broken page or a dropped ranking fast — a platform plan
  • A written, ongoing record of every change made — a platform plan
  • Judgement calls that need someone accountable, without hiring a team — Managed by BOOSTD

For context

What SEO pricing looks like across models

Most common hourly rate among surveyed SEO providers, which includes many freelancers
Source: Ahrefs SEO pricing survey of 439 providers, updated 15 Aug 2024
Most common one-off project fee among surveyed providers
Source: Ahrefs SEO pricing survey of 439 providers, updated 15 Aug 2024

These figures cover survey respondents generally, not freelancers specifically, and Ahrefs does not break the survey down that way. That figure is what providers said they charge, not a target for what your SEO should cost. Ahrefs ran the survey, providers chose to take part, and the figures are in US dollars across many countries.

Questions

Questions about BOOSTD vs an SEO freelancer

Is BOOSTD cheaper than a freelancer?

It depends what the freelancer is doing. For ongoing, routine monitoring and fixes, BOOSTD’s plans, from Starter at $299 per month, usually cost less than paying a freelancer by the day for the same continuous coverage. For a one-off project, like a migration or a content sprint, a freelancer’s day rate can be the cheaper and simpler option.

They are not always substitutes. A freelancer can run outreach, write bespoke content and negotiate placements, which BOOSTD’s software does not attempt.

What happens if my freelancer is unavailable?

Whatever they were checking stops until they are back, unless their process is written down and someone else can pick it up.

BOOSTD’s software does not take holidays or get booked up by other clients; it keeps checking on schedule. If a decision needs a person, our specialists on the Managed plan are a team, not an individual, so one absence does not stop the account.

Can a freelancer and BOOSTD work together?

Yes, and it suits many small businesses. The freelancer handles outreach, content and the relationship, and a BOOSTD plan handles the continuous technical and ranking checks that would otherwise eat their billable hours.

Give the freelancer visibility into what BOOSTD finds so they are not duplicating a check the software already ran.

What can a good freelancer do that BOOSTD cannot?

Build a relationship with a journalist or site owner for a link, write bespoke content in your voice and make judgement calls informed by years in your niche. Those depend on a person, not a schedule.

BOOSTD’s software finds and drafts the routine, repeatable work. Managed by BOOSTD adds specialists for the calls that need judgement, but original outreach and bespoke writing sit outside what either does today.

How do I avoid being left with nothing if my freelancer leaves?

Ask for everything in writing as you go, in a place you own: what changed, why, and where the logins and accounts live.

It is also a reason to run continuous monitoring through software alongside a freelancer: the record of what changed and when exists independently of them.

Keep your freelancer for what they’re best at

Run the free Growth Scan to see what needs continuous checking, then hand your freelancer the work that needs a person: outreach, relationships and bespoke writing.

Get my free scanSee BOOSTD’s plan prices

If we don't deliver what we agreed, for reasons we control, you don't pay for that part. Read our guarantee

Or try the software yourself for a week

The 7-day trial runs BOOSTD on your own site before you commit, alongside whatever your freelancer already handles.

References

Sources

The official documents and research this page is based on. Platform rules change, so check the source before you act on a detail.

  1. Ahrefs SEO pricing survey of 439 providers, updated 15 Aug 2024

Last updated · Published by Zubair Afzal, responsible editor