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Websites for car dealers

Car dealer websites with live inventory and all-in prices

Websites for car dealers: inventory search fed from your DMS or listing feed, vehicle pages with all-in prices and the Buyers Guide, a trade-in appraisal request, test-drive booking, and finance and lease offers shown with the disclosures they trigger.

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  • Website from $150/month, yours after 12 payments
  • SEO plans from $149/month

Published by Zubair Afzal, responsible editorUpdated

The short answer

What should a car dealer website include?

A car dealer website needs inventory that updates itself from your feed, with a page per vehicle showing photos, kilometres, an all-in price and the Buyers Guide for used cars. Add a trade-in appraisal request, test-drive booking and a credit application. Finance and lease offers must carry the disclosures their payment figures trigger.

Price
$1,500 upfront, or $150/month × 12
Ownership
Yours after 12 payments
Hosting and care
$29 or $49/month
Build time
About 4 weeks for a local site

Our designs

Our website and app designs for car dealers

Ready-to-launch concept designs for fictional businesses: pick one and make it yours. 7 websites, 2 apps and 1 software design, each opening on a desktop and a phone, with your brand, content and photos going in. All apps and software

10 of 10 examples shown

Pay monthly, own it

High-converting websites from $150/month

Pick a design, add your brand, content and photos, and launch. Yours after 12 payments, with SEO built in from day one.

Pick my design
Local website
$150/monthUp to 25 pages · yours after 12 payments, or $1,500 upfront
Growth website
$400/monthUp to 100 pages · yours after 12 payments, or $4,000 upfront

Built in

What every car dealer website includes

  • Inventory from your DMS or listing feed

    Vehicles, photos, options and prices import from your DMS or inventory feed several times a day where the provider’s access allows, so a sold unit drops off the site and a fresh trade-in appears without anyone retyping it.

  • Vehicle pages that survive turnover

    Each vehicle page has VDP structured data and a clean URL. When it sells, the page points shoppers to similar stock instead of a dead link, so search engines keep trusting the inventory section.

  • All-in prices by default

    Advertised prices are entered as the all-in figure your market requires, with a single place to name which government charges are excluded, so freight, PDI and admin fees never appear as a surprise at the desk.

  • Buyers Guide on used listings

    Used vehicles get a slot for the window Buyers Guide, as-is or with its warranty terms, in English and, where you sell in Spanish, Spanish. The listing text cannot contradict what the Guide says.

  • Trade-in appraisal requests

    Sellers enter the VIN or year and model, upload photos and the odometer, and get a clear note that online figures are estimates. Requests reach your used-car manager with the vehicle details, ready for a call.

  • Finance and lease offers with their disclosures

    Offers are posted from one form that requires the APR, term, amount due at signing and expiry date before a payment figure can be published, so a banner cannot go live missing what it triggers.

  • Test drives and service booking

    Book a test drive on a specific stock number, or a service appointment for an existing vehicle, with reminders by email or text for those who opt in. Leads go to your CRM in ADF format where your CRM accepts it.

Compliance

The rules for car dealers, handled in the design

Dealer advertising is one of the most closely watched kinds there is: advertised prices, used-car disclosures and every finance or lease figure. Each rule below links to its source.

Sources gathered October 1, 2026. This is how our designs handle these rules, not legal advice: rules change and differ by province and state, so your lawyer, compliance officer or dealer regulator has the final word, and you approve every page before it goes live.

  • Ontario

    All-in price advertising

    Ontario’s dealer regulation requires an advertised vehicle price to include every fee and charge the dealer intends to collect; only HST and licensing may be left out, and only if the advert says so clearly. Prices, cards and offers use the all-in figure with that one line.

    Ontario — O. Reg. 333/08 under the Motor Vehicle Dealers Act, 2002

  • US

    The Used Car Rule’s Buyers Guide

    Dealers must display a Buyers Guide on each used vehicle offered for sale, stating whether it comes as is or with a warranty, and its terms become part of the contract. The rule is about the window; designs also show the Guide on the listing so online copy matches it.

    US — FTC Used Motor Vehicle Trade Regulation Rule, 16 CFR 455 (eCFR)

  • US

    The CARS Rule was vacated

    The Fifth Circuit vacated the FTC’s CARS Rule on 27 January 2025, so its specific add-on and offer-price requirements do not apply. Misleading pricing, add-on and financing claims remain unlawful under the FTC Act and state law, so the designs keep offers plain anyway.

    FTC — Combating Auto Retail Scams (CARS) Rule page

  • US

    Finance advertising trigger terms

    In a credit advert, a down payment, payment amount, number of payments or finance charge triggers more disclosures, and any rate must be stated as an APR. The offer form will not publish a payment without the down payment, the repayment terms and the APR.

    US — Regulation Z, 12 CFR 1026.24 (eCFR)

  • US

    Lease advertising disclosures

    Regulation M says a lease advert that states a payment amount or an amount due at signing must also say it is a lease and give the total due at signing, the number, amounts and timing of payments, and any end-of-lease liability. Lease rows show each of those fields.

    US — Regulation M, 12 CFR 1013.7 (CFPB)

  • Ontario

    OMVIC’s advertising guideline

    OMVIC publishes its own advertising guideline for registered dealers, covering all-in pricing and how cash and finance prices may be advertised. We use it as the checklist for Ontario dealers’ offer pages, and your registration number sits in the footer.

    OMVIC — Advertising guideline

Everything for car dealers

Websites, apps, branding and SEO for car dealers

  • Websites

    Car dealers websites built on the designs above, fast and set up for search.

    From $150/month

  • Apps

    A dealer’s website does the selling; an app makes sense for the service side, where the same owners come back for years.

    Quoted per project

    Apps for car dealers

  • Branding

    A dealership brand has to sit next to a manufacturer’s brand without fighting it, and still look like a local business someone wants to buy from.

    Quoted per project

    Branding for car dealers

  • SEO and leads

    Ongoing SEO that checks your site every week and fixes what is safe to fix, for more test drives, trade-ins and credit applications.

    From $149/month

    SEO plans and prices

Pricing

What a car dealer website costs

The price of a car dealer website is the same as any website we build: pay upfront and save, or spread it over 12 months.

  • Local website

    $150/month × 12

    or $1,500 upfront. Yours after the 12th payment.

    • Up to 25 pages
    • Any design on this page
    • Technical SEO at launch
    • Hosting and care $29/month

  • Growth website

    $400/month × 12

    or $4,000 upfront. Yours after the 12th payment.

    • Up to about 100 pages
    • Teams, offices and more integrations
    • Planned with an advisor
    • Hosting and care $49/month

  • SEO plans

    $149/month

    Local $149 · Growth $399

    • Checks your site every week and fixes what is safe to fix
    • New pages every month
    • 7-day trial

Prices in US dollars. How payments, hosting and ownership work.

How it works

How your car dealer website goes live

  1. 01

    Pick a design

    Choose a concept and tell us your brands, stores and whether you sell new, used or both.

  2. 02

    Connect your inventory

    Your DMS or inventory feed details, photo standards, fee list for all-in pricing and your registration numbers.

  3. 03

    Review before launch

    Check vehicle pages, offer wording and the Buyers Guide slot with your sales and finance managers.

  4. 04

    Launch and grow

    Old VDP URLs redirected, lead routing to your CRM tested, and local pages for each store added.

Pick my design

See your website before you pay for it

Choose a design and tell us about your business. An advisor emails you to plan a preview with your name, your colours and your details, and the price options. Nothing is charged until you decide.

  1. 1An advisor replies by email
  2. 2We plan your preview and scope
  3. 3You decide, with every price in writing
Example to start from (required)

Type it the way you usually would. Outside Canada, the US, the UK, Australia or the UAE? Start with + and your country code.

What do you need? (optional, choose any)
Size of site (optional)
Add more detail (optional)

We use the details you give us only to reply to you and, if we work together, to run the project. We never sell your details or pass them to anyone else for their marketing. Read the privacy policy.

Questions

Car dealers: common questions

How much does a car dealer website cost?
A car dealer website of up to 25 pages is $1,500 paid upfront, or $150 a month for 12 months, and it is yours after the 12th payment. A larger site of up to about 100 pages is $4,000, or $400 a month. Hosting and care is $29 or $49 a month. Prices are in US dollars.
Can the website pull inventory from our DMS or feed?
Yes, where your DMS or inventory provider gives us access to a feed or export. Vehicles, photos, options and prices import on a schedule, sold units come off the site and new arrivals appear without retyping. We scope the connection with you before quoting, and we never claim a partnership with any provider.
How are prices and fees shown on vehicle pages?
Each vehicle shows one advertised price, entered as the all-in figure your market requires, and a single line naming any government charges left out. In Ontario that means every dealer fee is included and only HST and licensing may be excluded, said clearly. Freight, PDI and admin fees are never added below the price as a surprise.
Can we post finance and lease offers?
Yes. Offers are published from a form that asks for the APR, term, down payment or amount due at signing, and the expiry date before any payment figure can go live, because a payment in an advert triggers further disclosures under Regulation Z for credit and Regulation M for leases. Your finance office approves the wording before publishing.
Can BOOSTD build our dealership app or handle SEO and ads too?
Yes. Dealers use the same form to request a website, an app, SEO or marketing, so you can ask about a service-booking app, vehicle page SEO or stock-led advertising in the same place as a new site. For a dealer group with several rooftops, ask for a demo and choose the multi-location option, and we quote the whole network.
Will my car dealer website rank on Google?
It launches with the technical SEO done: fast pages, clean structure, structured data, local pages and redirects from your old site. To keep climbing, a BOOSTD SEO plan from $149 a month runs 262 checks on your site every week, fixes what is safe to fix and gets the rest ready for your OK.No one can promise a position on Google, and we never do. Google warns businesses about anyone who does.
Can I get one of these car dealer website designs?
Yes. Each is a complete, ready-to-launch website design BOOSTD made for car dealers. Pick one and we make it yours, with your name, colours, photos, content and the licence or compliance details your industry expects, from $150 a month and yours after 12 payments.Approved client sites are shown with a “Client work” tag, and only with the client’s written permission.

Guides for car dealers

Reading for car dealers before you build

More on car dealer website

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