Websites for solar installers
Solar installer website design that sells on evidence, not hype
Websites for solar installers that sell on evidence rather than hype: proposals started from an uploaded electricity bill, production estimates that show their assumptions, battery and backup explained plainly, financing described without an invented payment, and none of the “free solar” or expired-credit claims the FTC and IRS rules now make risky.
- Website from $150/month, yours after 12 payments
- SEO plans from $149/month
The short answer
What should a solar installer website include?
A solar installer website should let a homeowner upload a power bill and ask for a proposal, explain production estimates with their assumptions, and cover batteries, backup and utility rules plainly. It must avoid “free solar” claims, must not promise the old federal credit, which ended for 2026 installs, and should describe financing as lender terms given in writing.
- Price
- $1,500 upfront, or $150/month × 12
- Ownership
- Yours after 12 payments
- Hosting and care
- $29 or $49/month
- Build time
- About 4 weeks for a local site
Our designs
Our website and app designs for solar installers
Ready-to-launch concept designs for fictional businesses: pick one and make it yours. 7 websites and 1 app, each opening on a desktop and a phone, with your brand, content and photos going in. All apps and software
8 of 8 examples shown
Concept website
Daybreak Solar Works
Residential solar installers who sell on loans and cash
Concept design. The business is fictional.
- Dark
- Tool-first
Local website: yours after 12 payments, or $1,500 upfront
Concept website
Halcyon Rooftop
Design-led installers working on older and architect-designed homes
Concept design. The business is fictional.
- Editorial
- Luxury
Local website: yours after 12 payments, or $1,500 upfront
Concept website
Reserve Battery & Solar
Installers who lead with batteries and backup power
Concept design. The business is fictional.
- Tool-first
- Friendly
Local website: yours after 12 payments, or $1,500 upfront
Concept website
Golden State Array
California solar contractors who want to be checkable
Concept design. The business is fictional.
- Corporate
- Warm
Local website: yours after 12 payments, or $1,500 upfront
Concept website
Open Field Solar
Installers of ground-mount arrays for farms and acreages
Concept design. The business is fictional.
- Bold
- Warm
Local website: yours after 12 payments, or $1,500 upfront
Concept website
Copperleaf Solar
Installers with a portfolio of varied roofs to show
Concept design. The business is fictional.
- Dark
- Editorial
Local website: yours after 12 payments, or $1,500 upfront
Concept website
Kestrel Home Energy
Installers who sell one clear solar-plus-battery package
Concept design. The business is fictional.
- Playful
- Bold
Local website: yours after 12 payments, or $1,500 upfront
Concept app
Kestrel production and service app
Solar installers who support systems after install day
Concept design. The business is fictional.
- Data-led
- Friendly
Quoted per project after a call
Pay monthly, own it
High-converting websites from $150/month
Pick a design, add your brand, content and photos, and launch. Yours after 12 payments, with SEO built in from day one.
- Local website
- $150/monthUp to 25 pages · yours after 12 payments, or $1,500 upfront
- Growth website
- $400/monthUp to 100 pages · yours after 12 payments, or $4,000 upfront
Built in
What every solar installer website includes
Proposals that start from the power bill
The request form takes an uploaded electricity bill and the address, so your designer sizes from real usage and roof imagery instead of a guess typed into a calculator.
Estimates that show their working
Wherever a production figure appears, the usage, roof direction, shading and utility rate assumptions sit beside it, and it is labelled an estimate, not a promised saving.
Credit and incentive copy kept honest
Old “claim the federal credit” lines are removed at launch, and the incentives panel lists only state, utility or local programmes you confirm, each with the date it was last checked.
Battery and backup in plain language
Storage pages explain which circuits a battery can back up and why duration depends on use, with a question flow that sends the installer a usable brief rather than a vague interest.
Utility pages for each territory
Each utility you serve gets a page on how it handles interconnection and credits exported power, which is what actually changes a homeowner’s numbers from one town to the next.
Lead forms with recorded consent
Phone and text consent is an unticked box naming your company, separate from the submit button, and every consent is logged with the time and wording shown.
Found locally
How solar installers get found in the areas they serve
Google runs the Business Profile and Local Services Ads programmes and decides who qualifies. We build the site and the area pages to Google’s rules and keep your profile accurate. Badges such as Google Verified (which replaced Google Guaranteed and Google Screened in 2025) are Google’s to grant, not ours.
- 01
Google Business Profile
Choose the solar category that matches the work, such as “Solar energy company”, list installation, batteries and servicing as services, and keep the business name free of keywords. Hide the address unless customers visit an office.
- 02
Local Services Ads
Where Google offers Local Services Ads for solar in your market, it runs its own screening and may show its Google Verified badge. You apply to Google directly; the site is where those leads compare you with other installers.
- 03
Utility and town pages, not doorways
A page per utility territory or town only when it says something of its own: interconnection rules, local permitting, roofs you have done there. Copies with the name swapped are doorway pages under Google’s spam policies.
- 04
Reviews from switched-on customers
Solar buyers read reviews for months before they sign. Asking for a review after switch-on and again after the first year builds the evidence they look for, in the customers’ own words.
Compliance
The rules for solar installers, handled in the design
Solar is the trade regulators watch most closely online: expired tax credit claims, “free solar” pitches, financing wording, green claims and lead-form consent. Every template is written to avoid them from day one, and each rule links to its source.
Sources gathered October 1, 2026. This is how our designs handle these rules, not legal advice: rules change and differ by province and state, so your state contractor board, the CSLB or your lawyer has the final word, and you approve every page before it goes live.
- US
The old federal solar credit has ended
The IRS says the 25D Residential Clean Energy Credit is not allowed for expenditures made after 31 December 2025, and an expenditure counts as made when installation is complete. So proposals and savings pages leave that credit out entirely, any archived article that still names it is taken down or clearly dated, and only incentives the client has checked are live appear.
- California
Solar disclosure document on every contract
For residential solar sales, the CSLB says its Solar Energy System Disclosure Document must be the front page of the contract, and the CPUC consumer guide must be given too. That is a contract duty; the website links to the CSLB solar page and never undercuts what the document says.
- US
No “free solar” or government-programme claims
The FTC warns consumers that “free solar”, “no cost” and claims of a government programme or affiliation are signs of a solar scam, along with inflated savings promises. None of the templates uses those claims, and savings appear only as labelled estimates with assumptions.
- US
Solar loans and trigger terms
Solar loans are often sold on a per-month figure, and under Regulation Z that figure, a loan length in payments or a deposit amount in an ad requires the APR and the rest of the credit terms. Financing panels say lender terms are given in writing, subject to approval, and show no example payment.
- US
Specific, provable green claims
The FTC’s Green Guides caution against unqualified claims such as “eco-friendly” or “green”, which are hard to substantiate. Copy names the specific benefit instead, such as the estimated output of a system on a named roof, with its basis.
- US
Written consent for marketing calls and texts
FCC rules require prior express written consent before autodialed or prerecorded marketing calls and texts, and a revocation must be honoured within 10 business days. Proposal forms ask for that consent with an unticked box, separate from the request itself.
Everything for solar installers
Websites, apps, branding and SEO for solar installers
Websites
Solar installers websites built on the designs above, fast and set up for search.
From $150/month
Apps
For solar installers who stay in the customer’s life after switch-on: an app that turns monitoring and service into referrals and battery upgrades.
Quoted per project
Apps for solar installersBranding
A solar brand has to separate itself from the door-knocking and “free panels” pitches homeowners have learned to distrust, so it needs to look like a contractor rather than a campaign.
Quoted per project
Branding for solar installersSEO and leads
Ongoing SEO that checks your site every week and fixes what is safe to fix, for more proposal requests and site surveys.
From $149/month
SEO plans and prices
Pricing
What a solar installer website costs
The price of a solar installer website is the same as any website we build: pay upfront and save, or spread it over 12 months.
Local website
$150/month × 12
or $1,500 upfront. Yours after the 12th payment.
- Up to 25 pages
- Any design on this page
- Technical SEO at launch
- Hosting and care $29/month
Growth website
$400/month × 12
or $4,000 upfront. Yours after the 12th payment.
- Up to about 100 pages
- Teams, offices and more integrations
- Planned with an advisor
- Hosting and care $49/month
SEO plans
$149/month
Local $149 · Growth $399
- Checks your site every week and fixes what is safe to fix
- New pages every month
- 7-day trial
Prices in US dollars. How payments, hosting and ownership work.
How it works
How your solar installer website goes live
- 01
Tell us how you sell
Cash, loans or leases, batteries or panels only, residential or rural, and which utilities and towns you install in.
- 02
Share the proof
Licence numbers, warranty documents for the equipment you install, real project photos and the assumptions your designers use.
- 03
Check the claims with us
We review every incentive, savings and financing line with you before launch, then you try the bill upload and question flow.
- 04
Launch and nurture
Old pages with expired credit claims redirect, consent logging switches on, and the SEO plan works on utility and project pages.
Pick my design
See your website before you pay for it
Choose a design and tell us about your business. An advisor emails you to plan a preview with your name, your colours and your details, and the price options. Nothing is charged until you decide.
- 1An advisor replies by email
- 2We plan your preview and scope
- 3You decide, with every price in writing
Questions
Solar installers: common questions
- How much does a solar installer website cost?
- A solar website of up to 25 pages is $1,500 paid upfront, or $150 a month for 12 months, and it is yours after the 12th payment. A larger site of up to about 100 pages is $4,000, or $400 a month. Hosting and care is $29 or $49 a month. Prices are in US dollars.Proposal software, lead sellers and call tracking are billed by their providers, not by us.
- Can my solar website still mention the federal tax credit?
- Not as an incentive for new systems. The IRS says the 25D credit is not allowed for expenditures after 31 December 2025, counted from when installation is complete. We remove or date old credit claims at launch and list only state, utility or local programmes you confirm are current.
- Should a solar website show savings estimates?
- Only as labelled estimates with their assumptions beside them: usage, roof direction, shading and the utility’s rate and export rules. The FTC warns consumers about inflated savings promises, so we never show a guaranteed saving, and the real figures come in a written proposal after a site survey.
- Can homeowners request a proposal by uploading a bill?
- Yes. The request form takes a recent electricity bill and the address, so your designer sizes a system from real usage and checks the roof from imagery before calling. It also screens out casual enquiries, which matters when every survey costs a technician’s afternoon.
- What does a California solar website need?
- Your CSLB licence number in the footer and on forms, because California requires it in all advertising, and copy that never undercuts the Solar Energy System Disclosure Document the CSLB requires at the front of each residential solar contract. We link to the CSLB solar page so buyers can read it first.
- How should a solar website present financing and leases?
- As plain statements about who lends and how terms are given: in writing by the lender, subject to approval. A monthly payment or number of payments in an ad triggers further disclosures under Regulation Z, so the site shows none unless your lender supplies fully compliant wording.
- Will my solar installer website rank on Google?
- It launches with the technical SEO done: fast pages, clean structure, structured data, local pages and redirects from your old site. To keep climbing, a BOOSTD SEO plan from $149 a month runs 262 checks on your site every week, fixes what is safe to fix and gets the rest ready for your OK.No one can promise a position on Google, and we never do. Google warns businesses about anyone who does.
- Can I get one of these solar website designs?
- Yes. Each is a complete, ready-to-launch website design BOOSTD made for solar installers. Pick one and we make it yours, with your name, colours, photos, content and the licence or compliance details your industry expects, from $150 a month and yours after 12 payments.Approved client sites are shown with a “Client work” tag, and only with the client’s written permission.
Guides for solar installers
Reading for solar installers before you build
- Planned guideSelling solar after the federal credit: what a website should say nowPlanned: written with a named author and published once reviewed
- Planned guideShowing production estimates without promising savingsPlanned: written with a named author and published once reviewed
- TextsSMS marketing consent and opt-out rules in Canada, the US and the UK
- EnquiriesTraffic but no enquiries? What to check first
Free, about a minute, nothing changes on your site
Start with a free checkup of your current site
See what holds your current website back across every point, free, before you choose a design.
- Free, no cardNo sign-up to see your preview.
- Read-onlyNothing changes on your website.
- 90-day guaranteeIf you join: a better score, or your next month free.