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Websites for roofers

Roofing website design built for leaks, storms and re-roofs

Websites for roofers and roofing contractors that win the inspection and the replacement: leak calls answered from the first screen, roof quotes from photos or measurements, financing explained without an invented payment, your roofing licence on every page, and storm-season copy that stays clear of the insurance-claim promises regulators target.

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  • Website from $150/month, yours after 12 payments
  • SEO plans from $149/month

Published by Zubair Afzal, responsible editorUpdated

The short answer

What should a roofing contractor website include?

A roofing website needs a leak or storm line a visitor can tap, a quote request that accepts roof photos, written warranty and financing details, and your roofing licence number where your state requires it in ads. After storms it must invite homeowners to call you rather than promise to handle their insurance claim or cover their deductible.

Price
$1,500 upfront, or $150/month × 12
Ownership
Yours after 12 payments
Hosting and care
$29 or $49/month
Build time
About 4 weeks for a local site

Our designs

Our website and app designs for roofers

Ready-to-launch concept designs for fictional businesses: pick one and make it yours. 7 websites, 1 app and 1 software design, each opening on a desktop and a phone, with your brand, content and photos going in. All apps and software

9 of 9 examples shown

Pay monthly, own it

High-converting websites from $150/month

Pick a design, add your brand, content and photos, and launch. Yours after 12 payments, with SEO built in from day one.

Pick my design
Local website
$150/monthUp to 25 pages · yours after 12 payments, or $1,500 upfront
Growth website
$400/monthUp to 100 pages · yours after 12 payments, or $4,000 upfront

Built in

What every roofer website includes

  • A leak line on every screen

    The roofing number is in the header, a sticky call bar on phones and beside each repair page, and taps are counted, so you can see whether spring leak calls come from search, the map or your ads.

  • Storm mode with careful copy

    After a hailstorm the homepage can switch to inspection booking in minutes, with wording checked against the deductible and public-adjuster rules: you inspect, document and repair; the homeowner deals with their insurer.

  • Roof quotes from photos and measurements

    Homeowners send photos and an address; you measure from aerial imagery and reply with a range, so the climb-up visit is booked only for roofs worth a written quote.

  • Warranties shown as two separate promises

    The manufacturer’s material warranty and your own workmanship warranty sit side by side, each linked to its full written terms, so a buyer comparing quotes understands what each covers.

  • Financing pages without invented payments

    A replacement page explains that financing comes through a lender, with terms and approval from that lender in writing, and never shows a sample monthly figure the lender has not supplied with its full disclosures.

  • Project pages from real roofs

    Each finished job can become a short page with the town, the material, the problem found and photos you took, which feeds the area pages with genuine local proof instead of stock pictures.

Found locally

How roofers get found in the areas they serve

Google runs the Business Profile and Local Services Ads programmes and decides who qualifies. We build the site and the area pages to Google’s rules and keep your profile accurate. Badges such as Google Verified (which replaced Google Guaranteed and Google Screened in 2025) are Google’s to grant, not ours.

  1. 01

    Google Business Profile

    Primary category “Roofing contractor”, with repairs, replacement, gutters and skylights listed as services, your real business name with no keywords, and the address hidden if homeowners never visit your yard.

  2. 02

    Local Services Ads

    Where Google offers Local Services Ads for roofing in your market, Google screens your licence and insurance and may award its Google Verified badge. You apply to Google directly; the site is the page those leads check before they call.

  3. 03

    Area pages, not doorway pages

    Google’s spam policies treat near-identical town pages as doorway abuse. Each area page we publish carries real roofs you have done there, the local weather pattern and permit notes, or it is not published.

  4. 04

    Ready for storm demand

    Searches for roof repair spike the morning after hail or high wind. A pre-written storm notice, extra booking slots and a call-back list go live in one switch, without door-knocking language or claim promises.

Compliance

The rules for roofers, handled in the design

Roofing is where advertising rules and insurance rules meet: several states police what a roofer may say about claims, deductibles and inspections, and most expect the licence number on the ad itself. These are the rules the roofing concepts are drawn around.

Sources gathered October 1, 2026. This is how our designs handle these rules, not legal advice: rules change and differ by province and state, so your state contractor licensing board, the state insurance department or your lawyer has the final word, and you approve every page before it goes live.

  • Florida

    Deductible notice on claim-related roofing ads

    Florida law bars roofing contractors from offering rebates, gifts, cash or deductible waivers in exchange for an inspection or a roof claim, and says any ad encouraging a homeowner to make a roof-damage claim must state, in at least 12-point type, that the homeowner pays the deductible. Storm pages carry that line in body-size type and offer nothing for a free inspection.

    Florida Statutes 489.147 (Florida Senate)

  • Florida

    No public-adjuster offers, no assigned benefits

    Florida says a contractor may not advertise or offer to handle public-adjuster work without that licence, and assignments of post-loss benefits under residential policies issued since 2023 are void. The copy never says “we handle your claim” or “sign your claim over to us”; it offers a written estimate the homeowner can share.

    Florida Statutes 626.854 (Florida Senate)

  • Texas

    Roofers may not waive deductibles or adjust claims

    The Texas Department of Insurance says a contractor may not waive, rebate or absorb a deductible, and that a roofer may not act as a public adjuster or advertise claim negotiation on a roof it may work on, while estimates and talking them through with the insurer are allowed. Lines like “we negotiate your claim” are kept out of every Texas page.

    Texas Department of Insurance — Roofing and insurance: know the law

  • Minnesota

    Cancelling after a denied claim

    Minnesota gives a homeowner 72 hours to cancel a roofing contract after the insurer says the claim is denied, with a refund due within 10 days, and bans advertising to pay or rebate a deductible. Quote and e-sign flows for Minnesota jobs keep that cancellation wording, and no page hints at covering the deductible.

    Minnesota Statutes 326B.811 (Revisor of Statutes)

  • California · Florida

    Roofing licence number in advertising

    California requires the CSLB licence number in all advertising, including websites, and Florida requires the certification or registration number, such as a certified roofing contractor number, in every advertisement in any medium. The number sits in the footer, on storm pages and on each quote form.

    Florida Statutes 489.119 (Florida Senate)

  • US

    Roof financing and Regulation Z

    Roof financing ads are where Regulation Z bites most often: name a per-month figure, a term in months, a deposit or a finance charge and the ad must also state the APR and repayment terms. Replacement pages say financing is available through a lender, subject to approval, and leave payment examples to the lender’s own compliant copy.

    US — Regulation Z, 12 CFR 1026.24 (eCFR)

Everything for roofers

Websites, apps, branding and SEO for roofers

  • Websites

    Roofers websites built on the designs above, fast and set up for search.

    From $150/month

  • Apps

    For roofing companies with years of past jobs: an app that keeps the roof in the homeowner’s pocket, so the next repair, the gutter clean and the eventual replacement come back to you.

    Quoted per project

    Apps for roofers

  • Branding

    A roofing brand is seen on yard signs, trailers and ladder racks long before anyone visits the site, and in storm season it has to look like the established local firm, not the truck that arrived yesterday.

    Quoted per project

    Branding for roofers

  • SEO and leads

    Ongoing SEO that checks your site every week and fixes what is safe to fix, for more leak calls, roof inspections and replacement quotes.

    From $149/month

    SEO plans and prices

Pricing

What a roofer website costs

The price of a roofer website is the same as any website we build: pay upfront and save, or spread it over 12 months.

  • Local website

    $150/month × 12

    or $1,500 upfront. Yours after the 12th payment.

    • Up to 25 pages
    • Any design on this page
    • Technical SEO at launch
    • Hosting and care $29/month

  • Growth website

    $400/month × 12

    or $4,000 upfront. Yours after the 12th payment.

    • Up to about 100 pages
    • Teams, offices and more integrations
    • Planned with an advisor
    • Hosting and care $49/month

  • SEO plans

    $149/month

    Local $149 · Growth $399

    • Checks your site every week and fixes what is safe to fix
    • New pages every month
    • 7-day trial

Prices in US dollars. How payments, hosting and ownership work.

How it works

How your roofer website goes live

  1. 01

    Choose a roofing concept

    Pick a design or ask for another. Tell us whether you lead with repairs, replacements or heritage work, and which counties you cover.

  2. 02

    Gather your roof proof

    Licence and insurance details, manufacturer credentials, both warranty documents, and photos from jobs you have finished.

  3. 03

    Check every storm line

    You review the site with your numbers, quote forms and storm notice, and we flag any wording that drifts toward claim handling.

  4. 04

    Go live before the season

    Old pages are redirected, call tracking connected and area pages published, ideally before spring storms arrive.

Pick my design

See your website before you pay for it

Choose a design and tell us about your business. An advisor emails you to plan a preview with your name, your colours and your details, and the price options. Nothing is charged until you decide.

  1. 1An advisor replies by email
  2. 2We plan your preview and scope
  3. 3You decide, with every price in writing
Example to start from (required)

Type it the way you usually would. Outside Canada, the US, the UK, Australia or the UAE? Start with + and your country code.

What do you need? (optional, choose any)
Size of site (optional)
Add more detail (optional)

We use the details you give us only to reply to you and, if we work together, to run the project. We never sell your details or pass them to anyone else for their marketing. Read the privacy policy.

Questions

Roofers: common questions

How much does a roofing website cost?
A roofing website of up to 25 pages is $1,500 paid upfront, or $150 a month for 12 months, and it is yours after the 12th payment. A larger site of up to about 100 pages is $4,000, or $400 a month. Hosting and care is $29 or $49 a month. Prices are in US dollars.Lead services, aerial measurement tools and call tracking numbers are billed by their own providers.
What can a roofer say about insurance claims on a website?
You can say you inspect, photograph and document damage and give a written estimate the homeowner can share with their insurer. Florida and Texas treat offering to handle or negotiate the claim as public-adjusting work, and both prohibit waiving or rebating deductibles, so those offers stay off every page.
Where should my roofing licence number appear?
In the site-wide footer, on storm and repair pages, and on each quote form. California asks for the CSLB number in all advertising, websites included, and Florida asks for the certification or registration number in every advertisement. You enter the number once and every page, form and quote email reuses it.
Can the website take roof quote requests with photos?
Yes. The quote form takes ground-level photos and the property address, so you can measure the roof from aerial imagery and reply with a range. The written price still follows an inspection, because decking, flashing and ventilation problems only show up once a roofer is on the roof.
How should a roofing website show warranties and financing?
Show the shingle or metal manufacturer’s warranty and your own workmanship warranty as two separate items, each linked to its full written terms. For financing, say it comes through a lender, subject to approval, with terms in writing; a sample monthly payment triggers fuller Regulation Z disclosures, so we leave that to the lender.
What should a roofing website do after a big storm?
Switch on a storm notice, open extra inspection slots and make the call line impossible to miss, so local homeowners find a known roofer first. The copy offers inspections and repairs, reminds Florida homeowners that they pay any deductible, and avoids claim-handling promises and door-to-door style “crews in your area” wording.
Will my roofer website rank on Google?
It launches with the technical SEO done: fast pages, clean structure, structured data, local pages and redirects from your old site. To keep climbing, a BOOSTD SEO plan from $149 a month runs 262 checks on your site every week, fixes what is safe to fix and gets the rest ready for your OK.No one can promise a position on Google, and we never do. Google warns businesses about anyone who does.
How long does a roofing website take to build?
About 4 weeks for a local site and about 8 weeks for a larger one, counted from the day we have your content, logo, photos and licence details. A larger site is planned with an advisor first, so its timeline is confirmed in writing before any work starts.Launching before your busy season gives the area pages time to be indexed before storm searches rise.
Can I get one of these roofing website designs?
Yes. Each is a complete, ready-to-launch website design BOOSTD made for roofers. Pick one and we make it yours, with your name, colours, photos, content and the licence or compliance details your industry expects, from $150 a month and yours after 12 payments.Approved client sites are shown with a “Client work” tag, and only with the client’s written permission.

Guides for roofers

Reading for roofers before you build

More on roofing website design

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