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Websites for private lenders

Private lender websites that bring in fundable deals

Websites for private mortgage lenders, MICs, bridge and hard-money lenders and business lenders that bring in fundable deals: a submission portal brokers actually use, a loan-scenario form that asks purpose and security before anything else, licence numbers where regulators expect them, and investor pages kept behind an eligibility check.

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Published by Zubair Afzal, responsible editorUpdated

The short answer

What should a private lender website have?

A private lender website should state the loans you make, the property types and regions you lend on and how fast you decide, then take a deal through a short scenario form or a broker submission portal. It should show your licence or NMLS number where required, avoid quoting rates casually, and keep any investor offering behind an eligibility step.

Price
$1,500 upfront, or $150/month × 12
Ownership
Yours after 12 payments
Hosting and care
$29 or $49/month
Build time
About 4 weeks for a local site

Our designs

Our website and app designs for private lenders

Ready-to-launch concept designs for fictional businesses: pick one and make it yours. 6 websites, 1 app and 1 software design, each opening on a desktop and a phone, with your brand, content and photos going in. All apps and software

8 of 8 examples shown

Pay monthly, own it

High-converting websites from $150/month

Pick a design, add your brand, content and photos, and launch. Yours after 12 payments, with SEO built in from day one.

Pick my design
Local website
$150/monthUp to 25 pages · yours after 12 payments, or $1,500 upfront
Growth website
$400/monthUp to 100 pages · yours after 12 payments, or $4,000 upfront

Built in

What every private lender website includes

  • A loan-scenario form that asks about the security

    Purpose, property type, position, amount range and exit come first. That is what a private underwriter decides on, and it filters out deals you would never fund.

  • A broker submission portal

    Approved brokers submit files, upload appraisals and clear conditions in one encrypted place, and see a named underwriter on every deal instead of chasing by phone.

  • Licence and NMLS numbers in the right places

    Your brokerage, administrator or state lending licence numbers in the footer and on the application, set once and repeated wherever a regulator expects them.

  • Investor pages behind an eligibility step

    Public pages explain what the fund or MIC is and its risks; the offering memorandum and financials open only after the visitor confirms they qualify under an exemption.

  • Funded deals as proof, without terms

    A ledger of closed loans by property type, purpose and region, with amounts you verify and a line saying past deals are not an offer of credit.

  • Consumer and business paths kept apart

    Business-purpose loans and consumer mortgages get separate pages and forms, so the advertising rules that apply to one do not leak onto the other unnoticed.

How clients search

The searches and pages a private lender website needs

Two kinds of people look for a private lender, and they search differently. A borrower the bank turned down, or one racing a closing date, searches on a phone in plain, urgent words: “private mortgage lender”, “bridge loan to buy before selling”. Mortgage brokers and property investors search by deal type and region, then judge the lending box, the turnaround and who underwrites. Both look up the licence and any complaints before they send a single document.

  • “private mortgage lender near me”
  • “bridge loan to buy before selling”
  • “hard money lender for fix and flip”
  • “second mortgage from a private lender”
  • “private construction loan”
  • “business purpose loan secured by real estate”
  • “how do private mortgages work”
  • “mortgage investment corporation explained”
  1. 01

    Loan programs by purpose

    One page per loan you actually fund, such as bridge, construction, second mortgage, equity take-out or commercial, each naming the property types, positions and regions you lend on. These match how borrowers and brokers search, and none of them needs a rate to be useful.

  2. 02

    The lending box, for brokers

    Regions, property types, positions and the limits you work within, described in words, plus how a brokerage becomes approved. A broker decides in a minute whether a file fits, and a clear page saves both sides a wasted submission.

  3. 03

    How private mortgages work

    An explainer on fees, terms, renewals, independent legal advice and the exit plan, for a borrower who has never used a private lender. It answers what assistants get asked about private lending and sets honest expectations before the first call.

  4. 04

    Scenario or term-sheet request

    A short form asking purpose, property, amount range and exit, with a promise of a reply from a person. It converts search and referral traffic alike, and gathers what underwriting needs without a credit check at the first step.

  5. 05

    Licences and complaints

    Licence numbers, the NMLS ID where it applies, a link to the regulator’s public lookup and how to raise a complaint. Brokers and borrowers check this before sending documents, and several regulators expect licence details in advertising anyway.

  6. 06

    Investor information, gated

    For a lender that raises money through a MIC or fund, a public page on the structure and its risks, with offering documents behind an eligibility step securities counsel approves. It stops the borrower site becoming an accidental solicitation.

SEO, AEO and GEO

How private lenders get found in Google and in AI answers

  • A business profile under the licensed name

    Categories such as Mortgage lender or Loan agency, chosen to match the licence, with the authorized name exactly as registered. A lender that works only through brokers still benefits: a search for its name then shows an address, hours and a phone someone answers.

  • Pages by region and deal type

    Brokers and investors search by place and purpose, for example a construction lender in a named city. A page for each region you lend in, listing the loan and property types funded there, matches those searches far better than one generic homepage can.

  • Guides assistants can quote safely

    People ask AI assistants how bridge loans, second mortgages and MICs work and what they cost. Guides that open with a short answer, carry a named author with lending experience and a review date, and state no rate an assistant could repeat out of context are the ones worth citing.

  • Markup without loan terms

    Organization or FinancialService markup with licence identifiers and FAQ answers that also appear on the page. No rates, fees or yields in structured data, where they could surface in results without the disclosures that must travel with them.

Compliance

The rules for private lenders, handled in the design

Private lenders answer to mortgage licensing regulators, consumer-credit rules and, once they raise investor money, securities law. These are the rules that shape a lender’s licence lines, loan advertising and investor pages, and what each design does about them.

Sources gathered October 6, 2026. This is how our designs handle these rules, not legal advice: rules change and differ by province and state, so your lending counsel or compliance officer has the final word, and you approve every page before it goes live.

  • Ontario · FSRA

    Lending and administering mortgages need a licence

    Under Ontario’s Mortgage Brokerages, Lenders and Administrators Act, 2006, carrying on a mortgage lending business generally needs a brokerage licence, and administering mortgages for others needs an administrator licence, with exemptions such as financial institutions. Ontario designs carry the right licence type and number in the footer.

    FSRA — About mortgage brokerage and mortgage administrator licences

  • Ontario · FSRA

    Licensed name and number in every advert

    FSRA says every public relations material, a website included, must clearly and prominently show the brokerage’s or administrator’s authorized name and licence number, and the regulations govern how an interest rate or cost of borrowing (APR) may be advertised. The designs show the authorized name and number and quote no cost of borrowing.

    FSRA — Mortgage industry public relations and advertising requirements

  • Canada · securities law

    MIC shares and syndicated mortgages are securities

    Investor money is raised under prospectus exemptions such as those in NI 45-106, and since July 2021 the Ontario Securities Commission oversees non-qualified syndicated mortgages sold to investors who are not permitted clients. Investor pages explain risk publicly and keep offering documents behind an eligibility check.

    FSRA — Transfer of regulation of certain SMIs to the OSC

  • US · Regulation Z §1026.24

    Trigger terms in consumer credit ads

    For consumer credit, stating a payment amount, number of payments, down payment or finance charge triggers further disclosures, and a rate must be stated as an APR. Business-purpose credit is exempt under §1026.3(a). The designs quote no terms at all, and consumer pages are reviewed before any term is added.

    CFPB — Regulation Z §1026.24 Advertising

  • US · Regulation B §1002.4(b)

    Nothing that discourages applicants

    Regulation B bars statements, in advertising or otherwise, that discourage applicants on a prohibited basis. The CFPB’s April 2026 final rule, effective 21 July 2026, narrowed it to statements a creditor knows or should know would make a reasonable person expect denial or worse terms on that basis. Copy describes loans and security, never the kind of person who should apply.

    eCFR — 12 CFR Part 1002 (Regulation B)

  • US · SAFE Act and states

    NMLS IDs and state lending licences

    Residential mortgage lenders licensed through NMLS must provide their unique identifier, and many states require it in advertising and on websites, alongside state licence and usury rules. US designs carry the NMLS ID and state licence placeholders where a lender is licensed.

    NMLS — Required use of the NMLS unique identifier

  • US · SEC Rule 506(c)

    General solicitation only to verified accredited investors

    A US fund that advertises publicly under Rule 506(c) must take reasonable steps to verify every purchaser is accredited (a March 2025 staff no-action letter accepts high minimum investments plus written representations); a 506(b) offering cannot generally solicit at all. US investor pages stay closed until eligibility is confirmed, as fund counsel directs.

    SEC — General solicitation: Rule 506(c)

  • Canada · Criminal Code s.347

    The criminal interest rate is 35% APR

    Since 1 January 2025 the criminal rate in Canada is 35% APR, and lender fees and most other charges for the credit count toward it. Regulations exempt business-purpose loans above ten thousand dollars to borrowers that are not individuals, capped at 48% APR up to half a million dollars and uncapped above. The designs quote no rates or fees.

    Justice Laws — Criminal Code, section 347

Everything for private lenders

Websites, apps, branding and SEO for private lenders

  • Websites

    Private lenders websites built on the designs above, fast and set up for search.

    From $150/month

  • Apps

    A private lender’s busiest users are mortgage brokers and borrowers mid-deal. An app pays off when it removes the “any update on my file?” call.

    Quoted per project

    Apps for private lenders

  • Branding

    Private lending is a relationship business with a reputation problem. A brand has to look solid enough for brokers and investors and plain-spoken enough for a borrower the bank turned down.

    Quoted per project

    Branding for private lenders

  • SEO and leads

    Ongoing SEO that checks your site every week and fixes what is safe to fix, for more fundable deals and broker submissions.

    From $149/month

    SEO plans and prices

Pricing

What a private lender website costs

The price of a private lender website is the same as any website we build: pay upfront and save, or spread it over 12 months.

  • Local website

    $150/month × 12

    or $1,500 upfront. Yours after the 12th payment.

    • Up to 25 pages
    • Any design on this page
    • Technical SEO at launch
    • Hosting and care $29/month

  • Growth website

    $400/month × 12

    or $4,000 upfront. Yours after the 12th payment.

    • Up to about 100 pages
    • Teams, offices and more integrations
    • Planned with an advisor
    • Hosting and care $49/month

  • SEO plans

    $149/month

    Local $149 · Growth $399

    • Checks your site every week and fixes what is safe to fix
    • New pages every month
    • 7-day trial

Prices in US dollars. How payments, hosting and ownership work.

How it works

How your private lender website goes live

  1. 01

    Pick a design

    Choose one, or ask for something new. Tell us the loans you make, where you lend and whether brokers or borrowers come first.

  2. 02

    Send your details

    Logo, licence and NMLS numbers, your lending box, funded deals you can verify and any investor documents.

  3. 03

    Review before launch

    Your counsel and compliance check every disclosure, investor gate and consumer page before launch.

  4. 04

    Launch and grow

    We go live, connect the portal and build loan-type and region pages that bring in deals.

Pick my design

See your website before you pay for it

Choose a design and tell us about your business. An advisor emails you to plan a preview with your name, your colours and your details, and the price options. Nothing is charged until you decide.

  1. 1An advisor replies by email
  2. 2We plan your preview and scope
  3. 3You decide, with every price in writing
Example to start from (required)

Type it the way you usually would. Outside Canada, the US, the UK, Australia or the UAE? Start with + and your country code.

What do you need? (optional, choose any)
Size of site (optional)
Add more detail (optional)

We use the details you give us only to reply to you and, if we work together, to run the project. We never sell your details or pass them to anyone else for their marketing. Read the privacy policy.

Questions

Private lenders: common questions

How much does a private lender website cost?
A private lender website of up to 25 pages is $1,500 paid upfront, or $150 a month for 12 months, and it is yours after the 12th payment. A larger site of up to about 100 pages is $4,000, or $400 a month. Hosting and care is $29 or $49 a month. Prices are in US dollars.
Should a private lender publish rates on its website?
Usually not. Private loans are priced on security, position and exit, so a published rate is often wrong for the next deal. On consumer loans a stated rate or payment brings in disclosure rules such as Regulation Z’s APR and trigger terms in the US, or Ontario’s cost-of-borrowing rules. The designs ask for the scenario and reply with terms in writing.
Can a mortgage investment corporation advertise to investors on its website?
Only within the prospectus exemption it relies on, and the rules differ by province and between Canada and the US. The designs keep investor pages educational and risk-first in public, and open the offering memorandum and financial statements only after the visitor confirms they qualify, with your securities counsel setting the wording.
What licence details does a private lender’s website need to show?
It depends where you lend. In Ontario, FSRA expects a brokerage or administrator’s authorized name and licence number in advertising. US residential mortgage lenders licensed through NMLS show their NMLS ID where states require it. Each design has a footer and application line for these, set once and filled with your real numbers.
Can mortgage brokers submit deals through a private lender’s website?
Yes. The broker portal lets approved brokerages submit a deal, upload appraisals and statements, and see outstanding conditions and the named underwriter on each file. Borrower information stays inside the encrypted portal rather than in email, and brokers sign in with a one-time code.
Does a private lender need a website if most deals come from brokers?
Yes. Brokers look at a lender’s site before sending a client’s file: the lending box, who underwrites, the licence and how quickly decisions come back. Borrowers do the same once a broker names you. A clear site with a submission portal cuts wasted files, and loan-type pages bring direct scenarios from investors and borrowers who search by purpose.
Will my private lender website rank on Google?
It launches with the technical SEO done: fast pages, clean structure, structured data, local pages and redirects from your old site. To keep climbing, a BOOSTD SEO plan from $149 a month runs 262 checks on your site every week, fixes what is safe to fix and gets the rest ready for your OK.No one can promise a position on Google, and we never do. Google warns businesses about anyone who does.
Can I get one of these private lending website designs?
Yes. Each is a complete, ready-to-launch website design BOOSTD made for private lenders. Pick one and we make it yours, with your name, colours, photos, content and the licence or compliance details your industry expects, from $150 a month and yours after 12 payments.Approved client sites are shown with a “Client work” tag, and only with the client’s written permission.

Guides for private lenders

Reading for private lenders before you build

  • Planned guideWhat a private lender website can say without quoting ratesPlanned: written with a named author and published once reviewed
  • Planned guideBuilding a broker submission portal mortgage brokers will usePlanned: written with a named author and published once reviewed
  • TrackingConversion tracking for calls and forms in GA4 and Google Ads

More on private lender website

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