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Websites for plastic surgeons

Plastic surgery website design built around the consultation

Plastic surgery website design for plastic and cosmetic surgeons: a consultation request patients can send with private photos, a before-and-after gallery built on consent given after recovery, procedure pages that are honest about downtime, and titles that match each surgeon’s certification. Procedure and local SEO are built in for people researching surgery near them.

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The short answer

What should a plastic surgery website include?

A plastic surgery website needs a private consultation request that accepts photos without emailing them, a before-and-after gallery shown only with consent and the procedure named, procedure pages covering recovery and risks, and accurate titles: in Ontario only Royal College certified surgeons may use “surgeon”, and in the US “board certified” is limited to recognised boards. Consultation pages carry no ad pixels.

Price
$1,500 upfront, or $150/month × 12
Ownership
Yours after 12 payments
Hosting and care
$29 or $49/month
Build time
About 4 weeks for a local site

Our designs

Our website and app designs for plastic surgeons

Ready-to-launch concept designs for fictional businesses: pick one and make it yours. 7 websites and 1 app, each opening on a desktop and a phone, with your brand, content and photos going in. All apps and software

8 of 8 examples shown

Pay monthly, own it

High-converting websites from $150/month

Pick a design, add your brand, content and photos, and launch. Yours after 12 payments, with SEO built in from day one.

Pick my design
Local website
$150/monthUp to 25 pages · yours after 12 payments, or $1,500 upfront
Growth website
$400/monthUp to 100 pages · yours after 12 payments, or $4,000 upfront

Built in

What every plastic surgery website includes

  • A consultation request with private photos

    Patients describe what they want to change and may attach photos through an encrypted upload that lands with your clinical team, not an inbox. Uploads are deleted on request, and no analytics or ad script runs on the form.

  • A gallery built on consent after recovery

    Each before-and-after pair is linked to a dated consent record, asked for once treatment is over and after the patient has seen the final images. Withdrawing consent takes the pair down, and every image carries a results-vary line.

  • Procedure pages honest about downtime

    For every procedure: who it suits, what the operation involves, time off work, the weeks of recovery and the main risks, approved by the surgeon and dated. Patients arrive at the consultation with better questions, and no page describes a result as certain.

  • Titles read from the register

    Each surgeon’s page shows the certification behind their title, the Royal College in Canada or the named board in the US. A cosmetic surgeon trained in another specialty is described by that specialty, never as a plastic surgeon, and “board certified” always names the board.

  • Financing explained without figures

    A fees page explains how itemised quotes work and how third-party financing is arranged, with no rates, monthly amounts or limited-time offers on the site. The written quote at consultation is where numbers belong.

  • Analytics kept off consult and photo pages

    Visits to procedure pages are counted without ad pixels, and the request and upload pages carry no tracking at all. In the US, every vendor that touches a request signs a business associate agreement; in Canada, hosting can stay in the country.

  • Reviews handled by jurisdiction

    In the US a review request can go to every patient after follow-up, never only the pleased ones, and replies never confirm a procedure. In Ontario the site carries no testimonials, no review widget and no link asking for reviews, because CPSO advice treats steering patients to post reviews as a possible testimonial.

Must-have pages

The pages every plastic surgery website needs

Each page answers a question people ask before they book, and each one can rank for that question on its own.

  • Request or book a consultation

    The page every procedure page points to: a short private request with optional encrypted photo upload, what the consultation covers, how long it lasts and whether a fee applies.

  • One page per procedure

    Eyelids, rhinoplasty, breast, abdominoplasty, reconstruction: who it suits, the operation, time off work, recovery by week and the main risks, each reviewed by the surgeon and dated.

  • Before-and-after gallery

    Consented pairs filtered by procedure, each captioned with the procedure performed and a results-vary line, with a note on how consent can be withdrawn.

  • Fees, coverage and financing

    How itemised quotes work, which reconstructive procedures public insurance or a health plan may cover (and the referral needed), and financing described in words without rates or monthly figures.

  • Surgeons and certification

    Each surgeon’s certifying body named in full, registration number, training, and the accredited facility or hospital where they operate.

  • Recovery and aftercare

    Pre-operative instructions, the nurse line, when to call urgently, and aftercare by day, so the first fortnight generates fewer anxious calls.

  • Referring physicians

    For reconstructive and hand work: referral criteria, a secure referral route and current wait information.

  • Accessibility, privacy and getting here

    An accessibility statement and how to ask for help, step-free access, parking, a privacy notice saying who sees uploaded photos and how long they are kept.

Search, AI answers and maps

How patients search for plastic surgeons, and how your site answers

Cosmetic surgery is researched for months, mostly on phones and often late at night, across procedure pages, galleries and surgeon credentials before any request is sent. Reconstructive patients search differently: they arrive with a referral and look for directions, wait times and what the operation involves.

How patients search

  • “Plastic surgeon near me” and “[procedure] surgeon [city]”

    Map results and procedure pages both show. A profile in the right category and a dedicated page for each procedure, with the city named naturally, decide which practice is compared.

  • “[Procedure] recovery time” and “[procedure] before and after”

    The research phase. A recovery-by-week section and a consented gallery captioned by procedure answer both on your own pages.

  • “Is my surgeon board certified” and “plastic surgeon vs cosmetic surgeon”

    Credential checks. A surgeon page naming the certifying body in full, with a link to the public register, answers what patients are told to verify.

  • “How much does a [procedure] cost”

    Asked early and often. A fees page that explains what an itemised quote includes keeps the patient on your site even without a price.

  • “Breast reconstruction covered by insurance”

    Reconstructive searches. A page on referral, coverage and what to bring reaches patients who are not shopping on price at all.

What we build for search, AI answers and maps

  1. 01

    Business Profile in the right category

    Primary category “Plastic surgeon” only where a surgeon holds that certification; otherwise the category that matches the surgeon’s actual specialty. Procedures, hours and consultation link match the site.

  2. 02

    Markup that tells the truth about the surgeon

    Physician markup with medicalSpecialty PlasticSurgery only for certified surgeons, MedicalClinic for each location, FAQ and breadcrumb markup, and no aggregate rating about the practice itself.

  3. 03

    Procedure answers assistants can lift

    Each procedure page opens with a plain answer on who it suits, how long recovery usually takes and the main risks, so AI answers quote the surgeon’s own wording rather than a forum.

  4. 04

    Consistent credentials across the web

    Surgeon names, certifying body, registration and practice address identical on the site, the Google profile, the regulator’s register, hospital listings and any society member directory.

  5. 05

    Reviews where the rules allow

    In the US, the same post-follow-up request to every patient and replies that never confirm a procedure; in Ontario, no review solicitation from the site at all.

  6. 06

    Monthly reporting

    Consultation requests by procedure, gallery-to-request paths and calls from search, reported every month. No position is promised.

No one can promise a ranking or a place in an AI answer. We build the pages, data and profile that search engines and assistants read, and report what changes.

Compliance

The rules for plastic surgeons, handled in the design

A surgical practice’s website answers to the medical regulator, to rules on titles and before-and-after photos, and to health-privacy law. Here is what each asks of a plastic surgery site, and how every design handles it.

Sources gathered October 1, 2026. This is how our designs handle these rules, not legal advice: rules change and differ by province and state, so your medical regulator or certifying board, your privacy officer or your lawyer has the final word, and you approve every page before it goes live.

  • Ontario

    Who may be called a plastic surgeon

    Ontario’s general regulation under the Medicine Act lets a physician use a specialty title only with Royal College or family-medicine certification or written CPSO recognition, and reserves “surgeon” and “surgery” for those certified in a surgical specialty. So “plastic surgeon” needs plastic surgery certification, and a family physician offering cosmetic procedures cannot be a “cosmetic surgeon”. Every profile takes its title from the register.

    Ontario — O. Reg. 114/94 (General), Medicine Act, 1991, s. 9

  • Ontario

    Before-and-after photos: website only, consent after treatment

    CPSO’s advertising policy allows before-and-after images on the practice website and its social pages, not in ads people see unsolicited. They must show the physician’s own patients, typical results, unaltered, in consistent conditions, with a line that results vary. Consent is sought after treatment, without incentive, and can be withdrawn. The gallery follows each point and keeps the records.

    CPSO — Advertising policy

  • US · California

    Comparable photos and a results statement

    California’s §651 asks that before-and-after shots be comparable in pose, lighting and presentation, name the procedures performed in a prominent place, and state that the same results may not occur for all patients. The surgery gallery will not publish a pair without all three and the patient’s consent on file.

    California — Business and Professions Code §651

  • US · California

    “Board certified” means a recognised board

    The Medical Board of California says a physician may advertise board certification only from an ABMS member board, a board with an ACGME-accredited training programme, or a board it approved as equivalent before 1 January 2019, when its power to approve new boards ended. Specialty can still be described; only the phrase is limited. Surgeon pages name the board and drop the phrase where it does not qualify.

    Medical Board of California — Specialty board advertising

  • US · ASPS members

    ASPS ethics on photos and agencies

    For members of the American Society of Plastic Surgeons, its advertising guidelines bar changing lighting, pose or technique between photos, ask that atypical results be disclosed, and forbid presenting models as patients. They also hold the member responsible for what an agency publishes. This binds members, not the law, and the designs meet it anyway.

    ASPS — Ethics guidelines for advertisers

  • US

    Photo uploads, tracking and HIPAA

    HHS guidance says covered practices must not let tracking technology disclose patient information to vendors; a 2024 ruling narrowed it for public pages, but a consultation request with photos remains within it. A cash-only cosmetic practice may fall outside HIPAA and under the FTC Act and state laws such as Washington’s My Health My Data Act instead, so uploads are treated as health data either way: no pixels, vendors bound by agreement.

    HHS OCR — Use of online tracking technologies by HIPAA covered entities

  • US · Florida and Texas

    “Board certified” in Florida and Texas

    Florida law bars a physician from holding out as a board-certified specialist without recognition from an ABMS board or an agency the Board of Medicine approved, and a non-approved board must carry a set disclaimer. Texas Medical Board rules allow “board certified” only for ABMS, osteopathic or board-approved certifying bodies and ban “board eligible”. Surgeon pages state the full board name.

    Florida Statutes §458.3312 — Specialties

Everything for plastic surgeons

Websites, apps, branding and SEO for plastic surgeons

  • Websites

    Plastic surgeons websites built on the designs above, fast and set up for search.

    From $150/month

  • Apps

    For practices with a busy surgical calendar: a patient app that carries someone from consultation to final follow-up, so the nurse line rings less in the first fortnight.

    Quoted per project

    Apps for plastic surgeons

  • Branding

    A surgical brand has to read as discreet and serious, and its name must not claim a certification or a facility status the practice does not hold.

    Quoted per project

    Branding for plastic surgeons

  • SEO and leads

    Ongoing SEO that checks your site every week and fixes what is safe to fix, for more consultation requests.

    From $149/month

    SEO plans and prices

Pricing

What a plastic surgery website costs

The price of a plastic surgery website is the same as any website we build: pay upfront and save, or spread it over 12 months.

  • Local website

    $150/month × 12

    or $1,500 upfront. Yours after the 12th payment.

    • Up to 25 pages
    • Any design on this page
    • Technical SEO at launch
    • Hosting and care $29/month

  • Growth website

    $400/month × 12

    or $4,000 upfront. Yours after the 12th payment.

    • Up to about 100 pages
    • Teams, offices and more integrations
    • Planned with an advisor
    • Hosting and care $49/month

  • SEO plans

    $149/month

    Local $149 · Growth $399

    • Checks your site every week and fixes what is safe to fix
    • New pages every month
    • 7-day trial

Prices in US dollars. How payments, hosting and ownership work.

How it works

How your plastic surgery website goes live

  1. 01

    Pick a design

    Choose a concept, or ask for another. Tell us your procedures, which are covered and which are private, and where you operate.

  2. 02

    Send your details

    Each surgeon’s certification and registration, facility details, procedure notes, and any gallery pairs with their dated consent records.

  3. 03

    Privacy and review

    We secure the request and photo upload, set analytics without patient data, and you approve every procedure page before launch.

  4. 04

    Launch and grow

    Old URLs redirected, your Google profile updated, and SEO for each procedure and city added after launch.

Pick my design

See your website before you pay for it

Choose a design and tell us about your business. An advisor emails you to plan a preview with your name, your colours and your details, and the price options. Nothing is charged until you decide.

  1. 1An advisor replies by email
  2. 2We plan your preview and scope
  3. 3You decide, with every price in writing
Example to start from (required)

Type it the way you usually would. Outside Canada, the US, the UK, Australia or the UAE? Start with + and your country code.

What do you need? (optional, choose any)
Size of site (optional)
Add more detail (optional)

We use the details you give us only to reply to you and, if we work together, to run the project. We never sell your details or pass them to anyone else for their marketing. Read the privacy policy.

Questions

Plastic surgeons: common questions

How much does a plastic surgery website cost?
A plastic surgery website of up to 25 pages is $1,500 paid upfront, or $150 a month for 12 months, and it is yours after the 12th payment. A larger site of up to about 100 pages is $4,000, or $400 a month. Hosting and care is $29 or $49 a month. Prices are in US dollars.
Can patients send photos with a consultation request?
Yes. The request form takes photos through an encrypted upload that reaches your surgeon and nurse, not a shared inbox, and nothing on that page reports to an ad platform. Patients are told who sees the photos, how long they are kept, and that they can ask for them to be deleted.In the US the upload vendor signs a business associate agreement; in Canada the files can be hosted in the country.
Can we show before-and-after photos on the website?
Yes, with conditions. In Ontario the CPSO allows them on your own website and social pages, of your own patients, unaltered, in matching conditions, with a line that results vary. Consent is asked after treatment, once the patient has seen the final images, and it can be withdrawn. California and ASPS ask for the same comparability.The gallery stores the consent record with each pair, so removing a withdrawn pair takes minutes.
Who can be called a plastic surgeon on the website?
In Ontario, only a surgeon the Royal College certified in plastic surgery, or the CPSO recognised as one, because the Medicine Act regulation limits specialty titles and the word “surgeon”. In the US the title itself is less tightly controlled, but California, Florida and Texas limit “board certified” to ABMS or approved boards. Each surgeon page names the certifying body.
Can the website advertise financing for surgery?
It can explain that financing exists, who arranges it and how the written quote works, without rates, monthly amounts or deadlines on the page. That keeps the site out of offer-style advertising that colleges view poorly, and in the US it avoids the credit terms that trigger Truth in Lending disclosures. The money conversation moves to the consultation, where the patient sees the whole cost.
What should a plastic surgery website include?
A private consultation request, one page per procedure with recovery and risks, a consented before-and-after gallery captioned by procedure, a fees and financing page, surgeon pages naming each certifying body and operating facility, aftercare and a nurse line, and an accessibility statement. Together they answer what patients research before they send a request.
Can plastic surgeons post patient reviews and testimonials on their website?
It depends on where you practise. Ontario’s CPSO bars testimonials in physician advertising and treats linking to reviews or steering patients to post them as a possible breach, so Ontario designs show none. In the US the FTC allows genuine reviews but bans fake or bought ones and review suppression, and results claims must reflect what patients typically get.
What should a plastic surgery contact form ask for?
A basic contact form should ask only for a name, a way to reach the person and a good time to call, and should say plainly not to include health details or photos. Anything about the body, medical history or images goes through the encrypted consultation request instead, with no tracking scripts on that page.
Will my plastic surgery website rank on Google?
It launches with the technical SEO done: fast pages, clean structure, structured data, local pages and redirects from your old site. To keep climbing, a BOOSTD SEO plan from $149 a month runs 262 checks on your site every week, fixes what is safe to fix and gets the rest ready for your OK.No one can promise a position on Google, and we never do. Google warns businesses about anyone who does.
Can I get one of these plastic surgery website designs?
Yes. Each is a complete, ready-to-launch website design BOOSTD made for plastic surgeons. Pick one and we make it yours, with your name, colours, photos, content and the licence or compliance details your industry expects, from $150 a month and yours after 12 payments.Approved client sites are shown with a “Client work” tag, and only with the client’s written permission.

Guides for plastic surgeons

Reading for plastic surgeons before you build

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