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Websites for personal injury lawyers

Personal injury lawyer websites that win the first call

Websites for personal injury firms that turn an injured person’s worst week into a phone call: a free case review that works on a phone at the hospital, results shown with the disclaimer your bar requires, a page for every injury and accident type, and intake that reaches you before the next firm does.

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  • Website from $150/month, yours after 12 payments
  • SEO plans from $149/month

Published by Zubair Afzal, responsible editorUpdated

The short answer

What should a personal injury law firm website have?

A personal injury website needs a short free case review form that works on a phone, a click-to-call number on every page, and a page for each accident and injury type you take. Past results must carry the disclaimer your bar requires right beside them, and intake must reach a person within minutes, day or night.

Price
$1,500 upfront, or $150/month × 12
Ownership
Yours after 12 payments
Hosting and care
$29 or $49/month
Build time
About 4 weeks for a local site

Our designs

Our website and app designs for personal injury lawyers

Ready-to-launch concept designs for fictional businesses: pick one and make it yours. 7 websites and 1 app, each opening on a desktop and a phone, with your brand, content and photos going in. All apps and software

8 of 8 examples shown

Pay monthly, own it

High-converting websites from $150/month

Pick a design, add your brand, content and photos, and launch. Yours after 12 payments, with SEO built in from day one.

Pick my design
Local website
$150/monthUp to 25 pages · yours after 12 payments, or $1,500 upfront
Growth website
$400/monthUp to 100 pages · yours after 12 payments, or $4,000 upfront

Built in

What every personal injury lawyer website includes

  • A case review that works on a phone

    Three short questions, then a call-back time. Built for someone typing with one hand in a waiting room, with longer details gathered by your intake team, not the form.

  • Results with the disclaimer beside them

    A results section you fill with verified matters only, each shown with the past-results disclaimer your bar requires on the same screen, never tucked into the footer.

  • A page for every accident and injury type

    Car, truck, motorcycle, slip and fall, dog bite, brain and spine injury, wrongful death: each page explains how that claim works in your jurisdiction, so it ranks and qualifies the caller.

  • Click-to-call and after-hours intake

    A call button that stays on screen on phones, and form requests that ring your intake line or answering service at any hour, with the accident type and date attached.

  • Contingency fees explained

    A plain page on how your percentage, costs and disbursements work, written with you, including whether a client owes costs when there is no recovery and, where your rules ask for it, your maximum percentage, so callers arrive understanding the fee agreement.

  • Conflict-safe intake

    The form asks for names of the other parties before details of the case, and says that contacting you does not create a lawyer-client relationship, so a conflict check comes first.

How clients search

The searches and pages a personal injury lawyer website needs

Injury searches happen in the hours and days after a crash or fall, almost always on a phone, sometimes from a hospital bed or a tow yard. People type the accident and their city, ask whether they even need a lawyer, or check what a lawyer costs before an insurer calls back. Many compare two or three firms by reviews and how fast someone answers, and some ask an AI assistant what a claim is worth, so clear answers that do not promise a figure win the reader’s trust.

  • “car accident lawyer near me”
  • “do i need a lawyer after a car accident”
  • “how much does a personal injury lawyer charge”
  • “slip and fall lawyer free consultation”
  • “truck accident attorney”
  • “what to say to the other driver’s insurance”
  • “how long do i have to file an injury claim”
  1. 01

    Accident-type pages

    Car, truck, motorcycle, cycling, pedestrian, slip and fall, dog bite and workplace injury, each on its own page explaining how that claim works where you practise, who pays, and the evidence to keep, so a search names the accident and finds the matching page.

  2. 02

    Injury pages

    Brain injury, spinal injury, fractures, chronic pain and wrongful death, written with care and without predicting compensation, describing what the claim involves, which medical records matter and how long such files usually take to resolve.

  3. 03

    How fees work

    Your contingency percentage or maximum, what costs and disbursements mean, who pays them if there is no recovery, and when the fee agreement is signed. Fee anxiety stops many injured people calling; a straight page removes it.

  4. 04

    Free case review

    A three-question form and a call-back time that work one-handed on a phone, with a plain line that sending it does not make the visitor a client and a request not to send confidential detail yet.

  5. 05

    Results, with the disclaimer beside them

    Only verified, consented results, each with the statement your bar requires on the same screen. If the firm prefers not to show results, this page explains how cases are prepared instead.

  6. 06

    City and area pages

    A page for each city or region you take cases in, naming local courts, hospitals and the highways where crashes cluster only where that is true, linked to the matching office profile.

  7. 07

    Limitation dates explained

    A plain guide to the deadlines for starting a claim or giving notice in your state or province, with a note that a lawyer should confirm the date for each case, since a missed date can end a claim.

SEO, AEO and GEO

How personal injury lawyers get found in Google and in AI answers

  • The personal injury attorney profile

    Google Business Profile has a Personal injury attorney category. Each office lists it as primary, with real photos, hours that match the intake line and answered questions. Reviews come from real clients asked after their file closes, never bought or written by staff.

  • Local Services Ads, where Google runs them

    Personal injury is among the legal categories Google covers with Local Services Ads in many US and Canadian areas, with its own screening and Google Verified badge. Google decides eligibility; the site gives the ads accurate practice and office pages to sit beside.

  • Content that answers before it sells

    Pages that answer the after-accident questions directly, in two or three sentences, then explain, are the kind AI Overviews and assistants quote. Each guide names the reviewing lawyer and date, which matters for a your-money-or-your-life topic like injury compensation.

  • Schema and consistent listings

    LegalService and Person markup for each office and lawyer, FAQPage where a page truly answers questions, so search engines read each page correctly, and identical name, address and phone across bar directories, legal directories and map listings. Being listed on those outside sites correlates with assistants naming a firm for its city; the markup does not.

Compliance

The rules for personal injury lawyers, handled in the design

Lawyer advertising is regulated by each state bar and law society, most of them building on the ABA Model Rules 7.1 to 7.3. These are the rules that shape an injury firm’s results, “specialist” wording and intake form, and what each design does about them.

Sources gathered October 6, 2026. This is how our designs handle these rules, not legal advice: rules change and differ by province and state, so your bar or law society (or your ethics counsel) has the final word, and you approve every page before it goes live.

  • US · ABA Model Rule 7.1

    Results that do not mislead

    Model Rule 7.1 bars false or misleading statements about a lawyer’s services, and its comment warns that truthful past results can still mislead if they suggest a new client will get the same. The designs show verified results only, each with a disclaimer that outcomes depend on the facts.

    ABA — Model Rule 7.1 and comment

  • US · ABA Model Rule 7.2

    “Specialist” and a responsible lawyer

    Model Rule 7.2 lets a lawyer claim certification as a specialist only when an approved or ABA-accredited body certified them and the communication names that body, and asks every advert to name a lawyer or firm responsible for it. Lawyer profiles show certification with its body, and the footer names the responsible lawyer.

    ABA — Model Rule 7.2

  • New York

    “Attorney Advertising” and the prior-results line

    New York’s Rule 7.1 asks for “Attorney Advertising” on a website’s home page and the statement “Prior results do not guarantee a similar outcome” with past results. The New York versions of the designs carry both, the second on the same screen as the results.

    NYSBA — Attorney advertising questions and answers

  • Florida

    Verifiable results, no predictions

    The Florida Bar allows past results only when objectively verifiable, bans statements a reader could take as a prediction or guarantee of success, and asks an ad saying there is no fee without a recovery to state whether the client still owes costs. Results are entered with their source, every “no fee” line carries the costs statement, and headlines never promise an outcome.

    The Florida Bar — Handbook on lawyer advertising

  • Texas

    Filing the home page, and costs beside “contingency”

    Texas asks lawyers to file advertisements with the State Bar’s Advertising Review Committee, and its rules exempt most of a firm website except the home page. An advert offering contingent-fee work must also say whether the client pays court costs and other expenses. The launch checklist reminds Texas firms to file the home page, and the fee lines carry the costs statement.

    State Bar of Texas — Advertising rules

  • Ontario

    Amounts recovered, and the maximum contingency fee

    The Law Society of Ontario requires marketing to be demonstrably true and verifiable, and an amount recovered must come with a statement that past results are not necessarily indicative of future ones and outcomes vary with the facts. Since the July 2021 contingency fee reforms, a firm that advertises contingency fees must post its standard maximum percentage on its website where clients can easily find it. Ontario versions carry both.

    Law Society of Ontario — Rules of Professional Conduct, chapter 4

  • US · ABA Opinion 10-457

    Forms that do not promise confidentiality or a retainer

    ABA Formal Opinion 10-457 advises that a site inviting enquiries can create duties to a prospective client, and that warnings should not mislead about whether a relationship or confidentiality exists. The case review explains, before the visitor types, what happens to what they send.

    ABA Formal Opinion 10-457 — Lawyer websites (copy)

Everything for personal injury lawyers

Websites, apps, branding and SEO for personal injury lawyers

  • Websites

    Personal injury lawyers websites built on the designs above, fast and set up for search.

    From $150/month

  • Apps

    For firms with dozens of open files: a client app or portal answers “where is my case?” without a phone call, and keeps medical records out of email.

    Quoted per project

    Apps for personal injury lawyers

  • Branding

    Injury firms compete on billboards, buses and search ads. A brand has to be memorable at a glance and still look like a law firm a family can trust.

    Quoted per project

    Branding for personal injury lawyers

  • SEO and leads

    Ongoing SEO that checks your site every week and fixes what is safe to fix, for more case reviews and signed cases.

    From $149/month

    SEO plans and prices

Pricing

What a personal injury lawyer website costs

The price of a personal injury lawyer website is the same as any website we build: pay upfront and save, or spread it over 12 months.

  • Local website

    $150/month × 12

    or $1,500 upfront. Yours after the 12th payment.

    • Up to 25 pages
    • Any design on this page
    • Technical SEO at launch
    • Hosting and care $29/month

  • Growth website

    $400/month × 12

    or $4,000 upfront. Yours after the 12th payment.

    • Up to about 100 pages
    • Teams, offices and more integrations
    • Planned with an advisor
    • Hosting and care $49/month

  • SEO plans

    $149/month

    Local $149 · Growth $399

    • Checks your site every week and fixes what is safe to fix
    • New pages every month
    • 7-day trial

Prices in US dollars. How payments, hosting and ownership work.

How it works

How your personal injury lawyer website goes live

  1. 01

    Pick a design

    Choose one, or ask for something new. Tell us the case types you take and the cities you serve.

  2. 02

    Send your details

    Logo, photos, bar numbers, the responsible lawyer, fee terms and any verified results you want shown.

  3. 03

    Review before launch

    You check every result, disclaimer and practice page against your bar’s rules, and ask for changes.

  4. 04

    Launch and grow

    We redirect your old pages, go live, and build accident and city pages that bring in cases.

Pick my design

See your website before you pay for it

Choose a design and tell us about your business. An advisor emails you to plan a preview with your name, your colours and your details, and the price options. Nothing is charged until you decide.

  1. 1An advisor replies by email
  2. 2We plan your preview and scope
  3. 3You decide, with every price in writing
Example to start from (required)

Type it the way you usually would. Outside Canada, the US, the UK, Australia or the UAE? Start with + and your country code.

What do you need? (optional, choose any)
Size of site (optional)
Add more detail (optional)

We use the details you give us only to reply to you and, if we work together, to run the project. We never sell your details or pass them to anyone else for their marketing. Read the privacy policy.

Questions

Personal injury lawyers: common questions

How much does a personal injury law firm website cost?
A personal injury law firm website of up to 25 pages is $1,500 paid upfront, or $150 a month for 12 months, and it is yours after the 12th payment. A larger site of up to about 100 pages is $4,000, or $400 a month. Hosting and care is $29 or $49 a month. Prices are in US dollars.
Can I show settlements and verdicts on my website?
In most places, yes, if they are true, verifiable and shown with the disclaimer your bar requires on the same screen, such as “prior results do not guarantee a similar outcome”. The results section takes only results you enter and confirm; it never shows an example figure, a win rate or a total recovered across the firm.Some states add their own wording or filing duties, so your bar’s current rules decide the final text.
Does my injury website need an “Attorney Advertising” label?
It depends on your state. New York, for example, asks for “Attorney Advertising” on a website’s home page, while many states do not. Every design has a place for the label and for the name of the lawyer responsible for the site, and we turn on the lines your jurisdiction asks for before launch.
Can my website say I am a personal injury specialist?
Say “certified specialist” only if a body your state approves, or one the ABA accredits, has certified you, and name that body on the page. Some states restrict the word “specialist” itself, and Ontario reserves the title for lawyers its Law Society has certified. Otherwise the site says you practise or focus on personal injury law, which is accurate and still ranks.
Does contacting the firm through the website make someone a client?
No, and the case review says so before the visitor types. It explains that sending the form does not create a lawyer-client relationship, asks for the other parties’ names first so you can check for conflicts, and tells the visitor not to send confidential details until someone has called them back.
Can a personal injury website say “no win, no fee”?
Usually yes, if it is true and complete. Several bars, including Florida, Texas and New York, expect a “no fee unless we recover” line to say whether the client still owes court costs and expenses when there is no recovery. In Ontario, a firm advertising contingency fees must also post its standard maximum percentage on its website.
Will my personal injury lawyer website rank on Google?
It launches with the technical SEO done: fast pages, clean structure, structured data, local pages and redirects from your old site. To keep climbing, a BOOSTD SEO plan from $149 a month runs 262 checks on your site every week, fixes what is safe to fix and gets the rest ready for your OK.No one can promise a position on Google, and we never do. Google warns businesses about anyone who does.
Can I get one of these personal injury website designs?
Yes. Each is a complete, ready-to-launch website design BOOSTD made for personal injury lawyers. Pick one and we make it yours, with your name, colours, photos, content and the licence or compliance details your industry expects, from $150 a month and yours after 12 payments.Approved client sites are shown with a “Client work” tag, and only with the client’s written permission.

Guides for personal injury lawyers

Reading for personal injury lawyers before you build

More on personal injury lawyer website

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