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Websites for optometrists

Optometry website design that books eye exams and sells eyewear

Optometry website design for independent optometrists and eye care clinics: eye exam booking by visit type, an eyewear shop that works with your dispensary, the vision plans you bill directly, and prescriptions released the way the rules expect. Local SEO is built in, so people nearby who need an eye exam can find your clinic.

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  • Website from $150/month, yours after 12 payments
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Published by Zubair Afzal, responsible editorUpdated

The short answer

What should an optometry website include?

An optometry website needs eye exam booking by visit type, the vision plans and government coverage you accept, and a clear way for patients to get their prescriptions. In the US the FTC requires eyeglass and contact lens prescriptions to go to the patient after the exam or fitting, unasked. In Ontario, the optometry regulations bar testimonials and comparative or superlative claims.

Price
$1,500 upfront, or $150/month × 12
Ownership
Yours after 12 payments
Hosting and care
$29 or $49/month
Build time
About 4 weeks for a local site

Our designs

Our website and app designs for optometrists

Ready-to-launch concept designs for fictional businesses: pick one and make it yours. 8 websites and 2 apps, each opening on a desktop and a phone, with your brand, content and photos going in. All apps and software

10 of 10 examples shown

Pay monthly, own it

High-converting websites from $150/month

Pick a design, add your brand, content and photos, and launch. Yours after 12 payments, with SEO built in from day one.

Pick my design
Local website
$150/monthUp to 25 pages · yours after 12 payments, or $1,500 upfront
Growth website
$400/monthUp to 100 pages · yours after 12 payments, or $4,000 upfront

Built in

What every optometry clinic website includes

  • Exam booking by visit type

    Patients choose a full exam, a contact lens fitting, a child’s exam or an urgent visit, each with its own length, through the booking tool you already use where it offers an integration. Dilation advice, such as bringing sunglasses or a driver, goes out with the confirmation.

  • Prescriptions released, and the release recorded

    After each exam the eyeglass and contact lens prescriptions can go to the patient’s portal or email, with the patient’s consent to digital delivery and a confirmation kept on file, so the FTC’s release and record-keeping steps in the US happen without extra front-desk work.

  • An eyewear shop that fits the dispensary

    Frames can be browsed and reserved for try-on, sunglasses sold, and contact lenses reordered only against a prescription on file or verified with the prescriber. Prescription eyewear is fitted in the clinic, following your College’s policy on internet sales.

  • Coverage explained in general terms

    A page names the vision plans you bill directly and says that government plans such as OHIP cover eye exams for some age groups and medical conditions, with a coverage-check request. Eligibility details are confirmed by the clinic, never promised by the website.

  • Titles that never suggest a physician

    Each optometrist’s page pairs “Dr.” with “optometrist” or “Doctor of Optometry”, as Ontario’s College expects, and a clinic that offers dry-eye or myopia care describes the service without calling anyone a specialist the College has not recognised.

  • Readable by people with low vision

    Built to WCAG 2.2 AA with generous text sizes, strong contrast and no tiny tap targets, because many visitors arrive with dilated pupils, blurred vision or a magnifier switched on. The booking and shop flows are tested with screen zoom.

  • Recall reminders without health details in ads

    Annual exam reminders by text or email, at the patient’s choice, with no diagnosis in the message. Analytics count visits without ad pixels on booking, portal or coverage pages, and vendors handling patient data sign the agreements PHIPA or HIPAA call for.

Must-have pages

The pages every optometry clinic website needs

Each page answers a question people ask before they book, and each one can rank for that question on its own.

  • Book an eye exam

    Full exams, contact lens fittings, children’s exams and urgent red-eye visits as separate choices, each with its own length and a note about dilating drops.

  • Coverage and vision plans

    The vision plans you bill directly, which government-insured exams you provide, and a secure request to check eligibility before the visit.

  • Your prescription

    How eyeglass and contact lens prescriptions are released after each exam, how to get another copy, and how to share one with any seller.

  • Urgent eye problems

    Flashes, a sudden shower of floaters, a red painful eye or sudden vision loss: call now, with today’s urgent times and when to go to emergency instead.

  • Children’s eye exams

    What happens at a child’s first exam, how often school-age children are seen, and how parents book siblings back to back.

  • Eyewear and contact lenses

    Frames to reserve for try-on, fitting by an optician in the clinic, and lens reorders against a valid prescription only.

  • Optometrists and titles

    Each optometrist with their registered name, “Dr.” always beside “optometrist”, registration number and the services they provide.

  • Accessibility and visiting

    A large-type accessibility statement, step-free entry, parking, transit, and a reminder not to drive after drops.

Search, AI answers and maps

How patients search for optometrists, and how your site answers

People look for an eye exam on a phone, often when glasses break, a prescription runs out or a child brings home a school note, and they choose from the map results by distance, hours and whether their plan is accepted. An eye that suddenly hurts or shows flashes of light turns that into a same-day search.

How patients search

  • “Optometrist near me” and “eye exam near me”

    Map results lead. Matching hours, a clear booking link and the exam types on your profile decide which clinic gets the tap.

  • “Eye exam covered by OHIP” or “vision plan accepted”

    A coverage page that states eligibility in plain text, and names the plans you bill, answers it without a phone call.

  • “Eye doctor open Saturday” and “urgent eye exam”

    Weekend and same-day searches. Current hours and an urgent-visit page with a phone number win them.

  • “Kids eye exam” and “contact lens fitting”

    Service pages written for parents and first-time wearers, each with the visit length and what to bring.

  • “Glasses store near me”

    The dispensary’s own section, with frame styles to reserve and fitting hours, brings in shoppers who already hold a prescription.

What we build for search, AI answers and maps

  1. 01

    Business Profile set up for eye care

    Primary category “Optometrist”, with “Optician” added as a secondary category only where the clinic runs a dispensary, and hours, exam services and booking link matching the site.

  2. 02

    Structured data for clinic and dispensary

    MedicalClinic markup with Optometric as the medical specialty for the exam side, Optician for a dispensary with its own hours, plus FAQ and breadcrumb markup. No rating stars about yourself.

  3. 03

    Answers assistants can lift

    Pages for exams, coverage and prescriptions open with a short answer to the question as patients ask it, such as how long an exam takes or who OHIP covers.

  4. 04

    Entity facts kept identical

    Clinic name, address, phone, hours and each optometrist’s registered title the same on the site, the Business Profile and the College register, so search engines and AI answers agree.

  5. 05

    Reviews and monthly reporting

    Every patient gets the same review request after a visit, replies never mention care, and a monthly report covers exam bookings, calls and map visibility by neighbourhood.

No one can promise a ranking or a place in an AI answer. We build the pages, data and profile that search engines and assistants read, and report what changes.

Compliance

The rules for optometrists, handled in the design

Eye care websites answer to the optometry college or board, to the FTC’s prescription-release rules, and to health-privacy law. Here is what each asks of a clinic site, and how every design handles it.

Sources gathered October 1, 2026. This is how our designs handle these rules, not legal advice: rules change and differ by province and state, so your optometry college or board, your privacy officer or your lawyer has the final word, and you approve every page before it goes live.

  • Ontario

    No testimonials, no comparisons, no superlatives

    Ontario’s professional misconduct regulation for optometrists bars advertising that contains testimonials from patients or their friends and relatives, or comparative or superlative statements, and any suggestion of a specialty without a certificate the College recognises. The College’s advertising guidelines add that ads should inform. The concepts describe exams, eyewear and hours, and carry no patient quotes.

    Ontario — O. Reg. 859/93, Professional misconduct (Optometry Act, 1991)

  • Ontario

    “Dr.” with “optometrist”

    Ontario’s Regulated Health Professions Act lets optometrists use the doctor title, and the College’s advertising guidelines expect “optometrist” or “Doctor of Optometry” alongside it, with nothing that suggests a physician. Whether “Dr.” on its own is acceptable is on the lawyer review list, so every concept pairs the title with the profession.

    College of Optometrists of Ontario — Member and practice representation

  • Ontario

    Selling eyewear over the internet

    Dispensing prescription eyeglasses and contact lenses is a controlled act in Ontario, and the College has a 2015 policy on spectacle therapy using the internet that may since have been replaced. Before a clinic launches online sales of prescription eyewear or contact lenses, the current policy is checked; until then the shop concept reserves frames for fitting in the clinic.

    College of Optometrists of Ontario — Spectacle therapy using the internet

  • US

    Eyeglass Rule: release the prescription

    The FTC’s Eyeglass Rule says the patient gets their eyeglass prescription right after the refractive exam, whether or not they ask, at no extra fee and not tied to buying glasses. Since the update in force from 24 September 2024, prescribers with a financial interest in eyewear sales keep a signed confirmation of release for three years, and digital delivery needs the patient’s verifiable consent. The portal concept delivers and records both.

    FTC — Complying with the Eyeglass Rule

  • US

    Contact Lens Rule: release and confirm

    Under the FTC’s Contact Lens Rule, prescribers release the contact lens prescription automatically once a fitting is complete and, unless they have no financial interest in lens sales, keep proof the patient received it, a signed acknowledgment or evidence of digital delivery, for at least three years. The site’s prescription delivery stores that confirmation with the patient record.

    FTC — Contact Lens Rule: a guide for prescribers and sellers

  • US

    Selling contact lenses online

    Section 315.5 of the Contact Lens Rule lets a seller supply lenses only against a prescription it has received or verified, sets what a verification request contains and the eight-business-hour window for the prescriber’s answer, and bars altering the prescribed lens. The reorder flow on these designs asks for the prescription or the prescriber’s details and never offers a substitute lens.

    eCFR — 16 CFR 315.5, prescriber verification

  • Ontario

    Patient information and web vendors

    An optometry clinic is a health information custodian under PHIPA, and the booking, portal and form vendors that handle its patients’ information electronically are bound by the Act as service providers. Forms and prescription delivery are encrypted, hosted in Canada where needed, and covered by a written agreement.

    IPC Ontario — Frequently asked questions: PHIPA

Everything for optometrists

Websites, apps, branding and SEO for optometrists

  • Websites

    Optometrists websites built on the designs above, fast and set up for search.

    From $150/month

  • Apps

    For clinics with a long recall list and a busy dispensary: an app that brings patients back for the yearly exam and keeps their prescription where they can find it.

    Quoted per project

    Apps for optometrists

  • Branding

    An eye care brand has to work twice: as a clinic people trust with their eyes and as a shop they browse for frames, without a name that claims a specialty.

    Quoted per project

    Branding for optometrists

  • SEO and leads

    Ongoing SEO that checks your site every week and fixes what is safe to fix, for more eye exam bookings and eyewear sales.

    From $149/month

    SEO plans and prices

Pricing

What an optometry clinic website costs

The price of a optometry clinic website is the same as any website we build: pay upfront and save, or spread it over 12 months.

  • Local website

    $150/month × 12

    or $1,500 upfront. Yours after the 12th payment.

    • Up to 25 pages
    • Any design on this page
    • Technical SEO at launch
    • Hosting and care $29/month

  • Growth website

    $400/month × 12

    or $4,000 upfront. Yours after the 12th payment.

    • Up to about 100 pages
    • Teams, offices and more integrations
    • Planned with an advisor
    • Hosting and care $49/month

  • SEO plans

    $149/month

    Local $149 · Growth $399

    • Checks your site every week and fixes what is safe to fix
    • New pages every month
    • 7-day trial

Prices in US dollars. How payments, hosting and ownership work.

How it works

How your optometry clinic website goes live

  1. 01

    Pick a design

    Choose a concept, or ask for another. Tell us your exam types, the plans you bill, your booking tool and what the dispensary sells.

  2. 02

    Send your details

    Each optometrist’s registered title, hours, frame lines you want shown, and how prescriptions are released today.

  3. 03

    Privacy and review

    We connect booking and prescription delivery securely, set analytics without patient data, and you approve every page.

  4. 04

    Launch and grow

    Old pages redirected, your Google profile updated, and SEO added for exams, eyewear and each neighbourhood.

Pick my design

See your website before you pay for it

Choose a design and tell us about your business. An advisor emails you to plan a preview with your name, your colours and your details, and the price options. Nothing is charged until you decide.

  1. 1An advisor replies by email
  2. 2We plan your preview and scope
  3. 3You decide, with every price in writing
Example to start from (required)

Type it the way you usually would. Outside Canada, the US, the UK, Australia or the UAE? Start with + and your country code.

What do you need? (optional, choose any)
Size of site (optional)
Add more detail (optional)

We use the details you give us only to reply to you and, if we work together, to run the project. We never sell your details or pass them to anyone else for their marketing. Read the privacy policy.

Questions

Optometrists: common questions

How much does an optometry website cost?
An optometry clinic website of up to 25 pages is $1,500 paid upfront, or $150 a month for 12 months, and it is yours after the 12th payment. A larger site of up to about 100 pages is $4,000, or $400 a month. Hosting and care is $29 or $49 a month. Prices are in US dollars.
Can patients book eye exams online?
Yes. Patients choose the type of visit, such as a full exam, a contact lens fitting, a child’s exam or an urgent red-eye visit, and see times that fit its length. The booking page connects to the scheduling tool you already use where that tool offers an integration, or sends requests your front desk confirms.Confirmations carry practical notes, such as bringing sunglasses if drops are used.
How does the website handle prescription release?
In the US, the FTC’s Eyeglass and Contact Lens Rules expect prescriptions to go to the patient after the exam without being asked. The site can deliver them through a secure portal or email, with the patient’s consent to digital delivery, and store the confirmation the rules ask prescribers to keep for three years.In Canada, release follows your College’s standards, and the same portal can deliver it.
Can we sell glasses and contact lenses online?
Frames and sunglasses, yes, with reservations for try-on and fitting in the clinic. Contact lenses can be reordered online only against a prescription on file or verified with the prescriber, and in the US without substituting another brand. In Ontario, the College’s policy on internet sales is checked before prescription eyewear is sold online.
Can the website say which exams OHIP or vision plans cover?
Yes, as plain facts with a date checked. As of October 2026, OHIP pays for one routine eye exam every 12 months for people under 20 and people 65 or older, and for adults 20 to 64 with certain conditions such as diabetes, glaucoma, cataract or retinal disease. The site names the vision plans you bill directly and offers a coverage check.Eligibility is never promised for a particular patient: the clinic confirms before the visit, and the coverage page links to the province’s own list so it stays current.
Can our optometrists use “Dr.” on the website?
In Ontario optometrists may use the doctor title, but the College expects nothing that suggests a physician, so each profile reads “Dr. Name, optometrist” or uses “Doctor of Optometry”. A clinic that focuses on dry eye or myopia describes the service, not a specialty. In US states, titles follow the state board’s rules.
What should an optometry website include?
Online booking by exam type, a coverage page naming the plans you bill and who government plans cover, a page on getting and sharing your prescription, an urgent-eye-problems page, children’s exams, the dispensary, each optometrist with their registered title, and an accessibility statement. Every one answers a question patients search before they book.
How do optometrists get more patients from their website?
Make the exam types bookable on a phone in under a minute, answer “is my exam covered?” in plain text, and keep hours and services identical on the site and the Google Business Profile, since most new patients choose from the map. A dispensary section then turns people who already hold a prescription into frame customers.Yearly recall reminders, sent at each patient’s choice of text or email, bring existing patients back without ads.
Can an optometrist show patient reviews or testimonials on the website?
Not in Ontario: the misconduct regulation for optometrists bars testimonials from patients and their friends or relatives, and comparative or superlative claims. Patients can still review you on Google, and you can ask every patient the same way. In the US, the FTC’s review rule bans fake, bought or suppressed reviews, and state boards may add limits.
What should an optometry contact form ask for?
Name, a phone number or email, and the reason for getting in touch, with a line asking people not to include health details. Symptoms, medical history and plan member numbers go through the secure intake or coverage form instead, which is encrypted, never sent by plain email, and covered by your vendor agreement under PHIPA or HIPAA.
Will my optometry clinic website rank on Google?
It launches with the technical SEO done: fast pages, clean structure, structured data, local pages and redirects from your old site. To keep climbing, a BOOSTD SEO plan from $149 a month runs 262 checks on your site every week, fixes what is safe to fix and gets the rest ready for your OK.No one can promise a position on Google, and we never do. Google warns businesses about anyone who does.
Can I get one of these optometry website designs?
Yes. Each is a complete, ready-to-launch website design BOOSTD made for optometrists. Pick one and we make it yours, with your name, colours, photos, content and the licence or compliance details your industry expects, from $150 a month and yours after 12 payments.Approved client sites are shown with a “Client work” tag, and only with the client’s written permission.

Guides for optometrists

Reading for optometrists before you build

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