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Websites for insurance agents

Insurance agency website design that brings in quote requests

Premium websites for independent agents, brokers and agencies: a quote form for every line you write, a page for each coverage and carrier, licence details where they belong, and local SEO that brings customers from the towns you serve.

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  • Website from $150/month, yours after 12 payments
  • SEO plans from $149/month

Published by Zubair Afzal, responsible editorUpdated

The short answer

What makes a good insurance agency website?

A good insurance agency website gets quote requests. It has a short quote form for each line you write, a page explaining each coverage simply, and a clear claims-help page. It shows your registered agency name and licence details, describes coverage accurately, and sends every request to the right agent straight away.

Price
$1,500 upfront, or $150/month × 12
Ownership
Yours after 12 payments
Hosting and care
$29 or $49/month
Build time
About 4 weeks for a local site

Our designs

Our website and app designs for insurance agents

Ready-to-launch concept designs for fictional businesses: pick one and make it yours. 7 websites, 2 apps and 1 software design, each opening on a desktop and a phone, with your brand, content and photos going in. All apps and software

10 of 10 examples shown

Pay monthly, own it

High-converting websites from $150/month

Pick a design, add your brand, content and photos, and launch. Yours after 12 payments, with SEO built in from day one.

Pick my design
Local website
$150/monthUp to 25 pages · yours after 12 payments, or $1,500 upfront
Growth website
$400/monthUp to 100 pages · yours after 12 payments, or $4,000 upfront

Built in

What every insurance agent website includes

  • A quote form for every line

    Separate short forms for auto, home, life and commercial, each asking only what an agent needs to quote, with save-and-finish-later.

  • Coverage and carrier pages

    A page for each line and each insurer you place with, answering the questions customers actually ask, so it can rank and qualify the visitor.

  • A claims-help page

    Who to call, what to send, and what you do for the client. It keeps customers at renewal and earns real reviews.

  • Lead routing

    Each quote request goes to the right agent’s inbox and phone straight away, with the line of business and the answers attached.

  • Pages for each town you serve

    A useful page for every town or office, with its own agents and the risks that matter locally. Never one page copied with the town swapped.

  • Licence details in the right places

    Registered agency name, licence numbers and the provinces or states you are licensed in, set once and shown in the footer, on quotes and on agent profiles.

Compliance

The rules for insurance agents, handled in the design

Licence lines, listing notices and advertising rules are built into every template, so you are not adding disclaimers after launch. Each rule links to the regulator or association that sets it.

Sources gathered October 1, 2026. This is how our designs handle these rules, not legal advice: rules change and differ by province and state, so your compliance officer, broker of record or regulator has the final word, and you approve every page before it goes live.

  • Ontario

    Your RIBO-registered name

    A broker firm must identify itself consistently with the name registered with RIBO; a trade name on its own is not enough. Every design shows the registered name in the footer and on quote pages, beside any trade name you use.

    RIBO — Using trade names

  • California

    Licence number on quotes and emails

    California requires a licensee’s number on business cards, written price quotations and print advertisements, in type at least as large as the address or phone number, and on emails about licensed activity. The designs show it in the footer, on quote pages and in quote emails.

    California Insurance Code §1725.5

  • US · state law

    No misrepresented coverage

    States adopt the NAIC model ban on advertising that misrepresents a policy’s benefits or terms. Coverage pages describe what a policy does in plain words, never promise a price or a saving, and note that coverage is subject to the policy’s terms.

    NAIC — Unfair Trade Practices Act, Model 880

  • US · state law

    Life insurance testimonials

    Under the NAIC life advertising model, adopted by many states, testimonials must be genuine, current and reproduced accurately, and a paid endorser must be disclosed. The designs leave reviews empty until a real client approves their own words.

    NAIC — Advertisements of Life Insurance and Annuities, Model 570

  • US

    No fake reviews

    The FTC’s rule on consumer reviews bans fake or bought reviews and testimonials, including ones written by AI, with civil penalties. Review sections show only reviews customers really wrote.

    US — FTC rule on consumer reviews and testimonials, 16 CFR 465 (eCFR)

  • Canada

    Consent on quote forms

    A quote request is answered, but renewal reminders and newsletters need express consent under CASL. Quote forms ask for marketing consent separately, never pre-ticked, and every message carries an unsubscribe.

    Canada — CASL: getting consent to send email (ISED)

Everything for insurance agents

Websites, apps, branding and SEO for insurance agents

  • Websites

    Insurance agents websites built on the designs above, fast and set up for search.

    From $150/month

  • Apps

    For agencies with a book to retain: a client app puts proof of insurance and claims help in the client’s pocket, in your brand rather than the insurer’s.

    Quoted per project

    Apps for insurance agents

  • Branding

    Insurance is bought on trust. A brand for an agency has to feel local and dependable, and keep the registered name where the regulator expects it.

    Quoted per project

    Branding for insurance agents

  • SEO and leads

    Ongoing SEO that checks your site every week and fixes what is safe to fix, for more quote requests.

    From $149/month

    SEO plans and prices

Pricing

What an insurance agent website costs

The price of a insurance agent website is the same as any website we build: pay upfront and save, or spread it over 12 months.

  • Local website

    $150/month × 12

    or $1,500 upfront. Yours after the 12th payment.

    • Up to 25 pages
    • Any design on this page
    • Technical SEO at launch
    • Hosting and care $29/month

  • Growth website

    $400/month × 12

    or $4,000 upfront. Yours after the 12th payment.

    • Up to about 100 pages
    • Teams, offices and more integrations
    • Planned with an advisor
    • Hosting and care $49/month

  • SEO plans

    $149/month

    Local $149 · Growth $399

    • Checks your site every week and fixes what is safe to fix
    • New pages every month
    • 7-day trial

Prices in US dollars. How payments, hosting and ownership work.

How it works

How your insurance agent website goes live

  1. 01

    Pick a design

    Choose one of these, or ask for something new. Tell us the lines you write and the towns you serve.

  2. 02

    Send your details

    Logo, photos, registered name, licence numbers and the insurers you place with.

  3. 03

    Review before launch

    You see your quote forms, coverage pages and licence lines, and ask for changes.

  4. 04

    Launch and grow

    We move your old pages with redirects, go live, and add local SEO for more quote requests.

Pick my design

See your website before you pay for it

Choose a design and tell us about your business. An advisor emails you to plan a preview with your name, your colours and your details, and the price options. Nothing is charged until you decide.

  1. 1An advisor replies by email
  2. 2We plan your preview and scope
  3. 3You decide, with every price in writing
Example to start from (required)

Type it the way you usually would. Outside Canada, the US, the UK, Australia or the UAE? Start with + and your country code.

What do you need? (optional, choose any)
Size of site (optional)
Add more detail (optional)

We use the details you give us only to reply to you and, if we work together, to run the project. We never sell your details or pass them to anyone else for their marketing. Read the privacy policy.

Questions

Insurance agents: common questions

How much does an insurance agency website cost?
An insurance agency website of up to 25 pages is $1,500 paid upfront, or $150 a month for 12 months, and it is yours after the 12th payment. A larger site of up to about 100 pages is $4,000, or $400 a month. Hosting and care is $29 or $49 a month. Prices are in US dollars.
Can customers request insurance quotes on the website?
Yes, with a short form for each line you write: auto, home, life, commercial and more. Each asks only what an agent needs, saves progress, and sends the request with its answers to the right agent’s inbox and phone straight away. Marketing consent is asked separately and never pre-ticked.
Can the website connect to our agency management system or rater?
Quote requests can go to any system that accepts leads by email, webhook or API, and to your CRM. A direct connection to a specific agency management system or comparative rater is scoped with an advisor and quoted, because each vendor’s access rules differ.
Do you show licence numbers and coverage disclaimers?
Yes. Every design has a place for your registered agency name, licence numbers and the provinces or states you are licensed in, and coverage pages note that coverage is subject to the policy’s terms. You enter the details once and every page, quote page and quote email uses them.
Can we show the insurers we represent?
Yes, as a list of the insurers you place with. Insurer logos are used only where the insurer allows it, so we ask you to confirm that permission first. Each coverage page can name the insurers that write that line for you.
Will my insurance agent website rank on Google?
It launches with the technical SEO done: fast pages, clean structure, structured data, local pages and redirects from your old site. To keep climbing, a BOOSTD SEO plan from $149 a month runs 262 checks on your site every week, fixes what is safe to fix and gets the rest ready for your OK.No one can promise a position on Google, and we never do. Google warns businesses about anyone who does.
Can I get one of these insurance website designs?
Yes. Each is a complete, ready-to-launch website design BOOSTD made for insurance agents. Pick one and we make it yours, with your name, colours, photos, content and the licence or compliance details your industry expects, from $150 a month and yours after 12 payments.Approved client sites are shown with a “Client work” tag, and only with the client’s written permission.

Guides for insurance agents

Reading for insurance agents before you build

More on insurance agency website design

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