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Websites for estate planning lawyers

Estate planning attorney websites families read together

Website design for estate planning attorneys and wills and estates lawyers, made so a seventy-year-old and their daughter can both read it comfortably: larger type, a workshop calendar, a planning questionnaire that prepares the first meeting, flat-fee packages you price yourself, and a vault for signed documents.

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  • Website from $150/month, yours after 12 payments
  • SEO plans from $149/month

Published by Zubair Afzal, responsible editorUpdated

The short answer

What should an estate planning law firm website have?

An estate planning website needs large, high-contrast type for older readers, clear pages on wills, trusts, powers of attorney and probate, and a short questionnaire that prepares the first meeting without giving advice. Firms that run workshops need a seminar calendar with simple sign-up, and flat-fee packages should list what each one covers, priced by the lawyer.

Price
$1,500 upfront, or $150/month × 12
Ownership
Yours after 12 payments
Hosting and care
$29 or $49/month
Build time
About 4 weeks for a local site

Our designs

Our website and app designs for estate planning lawyers

Ready-to-launch concept designs for fictional businesses: pick one and make it yours. 6 websites, 2 apps and 1 software design, each opening on a desktop and a phone, with your brand, content and photos going in. All apps and software

9 of 9 examples shown

Pay monthly, own it

High-converting websites from $150/month

Pick a design, add your brand, content and photos, and launch. Yours after 12 payments, with SEO built in from day one.

Pick my design
Local website
$150/monthUp to 25 pages · yours after 12 payments, or $1,500 upfront
Growth website
$400/monthUp to 100 pages · yours after 12 payments, or $4,000 upfront

Built in

What every estate planning lawyer website includes

  • Type and contrast for older readers

    Body text set larger than the web default, strong contrast, generous tap targets and no text over photographs, so a client in their seventies can read every page on a tablet without zooming.

  • A seminar calendar with simple sign-up

    Workshop dates, venues and online sessions with a seat reservation that asks for a name and an email only, plus a reminder the day before and a note that no one will call unless asked.

  • A questionnaire that prepares the meeting

    Family, property, guardians for children and who the client trusts as executor, gathered over several sittings with a save link, then read by the lawyer before the first appointment. It never drafts a will.

  • Flat-fee packages you price

    Package pages listing what each one includes and excludes, with the fee entered and updated by you, never a sample figure, and a plain note that complex estates are quoted after a meeting.

  • Pages for wills, trusts, probate and elder law

    Separate pages for wills, powers of attorney, living trusts, probate, estate administration, guardianship and long-term care planning, written for your province or state, because each one is searched on its own.

  • A vault for signed documents

    Clients see which originals the firm holds and when their plan was last reviewed, and can give a named executor read-only access, so a family knows where the will is when it is needed.

How clients search

The searches and pages an estate planning lawyer website needs

Estate planning is searched around life events rather than emergencies: a new grandchild, a diagnosis, a parent moving into care, a death in the family. Adult children often search on a parent’s behalf, on a phone late in the evening, then read the site with them on a tablet. Queries mix plain questions such as “do I need a will” or “what does an executor do” with local ones. Referrals from financial advisors and friends get checked against the firm’s site and reviews, and more families now ask an AI assistant to explain probate first.

  • “wills lawyer near me”
  • “estate planning attorney near me”
  • “how much does a will cost in ontario”
  • “do i need a lawyer for probate”
  • “power of attorney lawyer”
  • “what does an executor have to do”
  • “living trust vs will”
  • “elder law attorney for medicaid planning”
  1. 01

    Wills and powers of attorney

    A page for wills and one for each power of attorney your jurisdiction uses, such as Ontario’s powers of attorney for property and for personal care, explaining what each document does, who signs it and when to review it.

  2. 02

    Trusts, and when they help

    Living, testamentary and disability trusts explained without promises: what a trust can do, what it takes to maintain, and that assets stay outside probate only once transferred into it. Families weighing a trust against a will search this exact question.

  3. 03

    Probate and estate administration

    An executor’s guide from the first week to final distribution. In Ontario it names the estate administration tax, charged on the estate’s value when a certificate of appointment is sought, and the Estate Information Return due within 180 days of the certificate; elsewhere, the local equivalent.

  4. 04

    Packages and fees

    Flat-fee packages showing what each one includes and excludes, priced by the lawyer, with a note on when an estate is quoted after a meeting. Fee worries keep many older clients from calling, and this page answers them first.

  5. 05

    Workshops and events

    Upcoming seminars with the venue, date, accessibility notes and a simple seat reservation. Each event page can be found in local searches and gives an attendee a link to share with a spouse or adult child.

  6. 06

    Lawyer profiles and credentials

    Each lawyer’s admission and year of call, languages, and any certification with the body that granted it, such as CELA from the National Elder Law Foundation or the Law Society of Ontario’s Certified Specialist designation. Families compare these before choosing.

  7. 07

    Elder law and care planning

    Pages on capacity, guardianship, paying for long-term care and benefits planning, written for adult children researching for a parent, with a clear note that the lawyer meets the client privately before acting on their instructions.

SEO, AEO and GEO

How estate planning lawyers get found in Google and in AI answers

  • A Google Business Profile for each office

    Choose the estate planning attorney category, add elder law only where the office genuinely offers it, note accessible entrances and parking, and post upcoming workshops. Keep the name, address and phone identical across the law society or bar directory and legal directories.

  • Local Services Ads, on Google’s terms

    In many US areas, estate law has its own category in Google’s Local Services Ads. Google decides who is eligible and runs its own screening; the site’s practice pages, fee information and booking have to match what the ad promises a family.

  • Plain, signed answers for AI search

    Short, sourced answers on wills, powers of attorney, probate steps and fees, each signed by the reviewing lawyer and dated, give AI Overviews and assistants something accurate to quote. Estate topics are money-and-life content, so named authorship and credentials count for more than the number of posts.

  • Structured data that fits the practice

    LegalService or Attorney markup for the firm and each office, Person markup for each lawyer and their credentials, Event markup for public workshops and FAQPage for question pages. No review or rating markup on the firm’s own pages.

Compliance

The rules for estate planning lawyers, handled in the design

Estate planning marketing meets lawyer advertising rules at three points: certification claims, seminars and questionnaires. These are the rules that shape an estate firm’s profiles, workshop sign-ups and intake, and what each design does about them.

Sources gathered October 6, 2026. This is how our designs handle these rules, not legal advice: rules change and differ by province and state, so your bar or law society has the final word, and you approve every page before it goes live.

  • US · ABA Model Rule 7.1

    No promises about probate, taxes or care costs

    Model Rule 7.1 prohibits false or misleading statements about a lawyer’s services, which covers lines like “guaranteed probate avoidance” or “protect your assets from nursing homes” stated as certainties. A living trust keeps assets out of probate only if they are actually transferred into it, so headlines describe the planning and leave outcomes to the meeting.

    ABA — Model Rule 7.1

  • US · ABA Model Rule 7.2

    Certified elder law, with the certifying body named

    Model Rule 7.2(c) lets a lawyer claim certification as a specialist only if an organisation approved by the state or accredited by the ABA granted it, and the communication clearly names that organisation. The National Elder Law Foundation is the ABA-accredited body behind the Certified Elder Law Attorney (CELA) title; some state bars certify elder law too. Profiles show any designation with the granting body’s name.

    ABA — Model Rule 7.2

  • US · ABA Model Rule 7.3

    Seminars without live solicitation

    Model Rule 7.3 bars soliciting employment through live person-to-person contact, such as in person or by live phone call, when the lawyer’s significant motive is pecuniary gain. Seminar pages take written sign-ups, and the follow-up is by email or a call only when the attendee asks for one.

    ABA — Model Rule 7.3

  • US · ABA Model Rule 1.18

    Questionnaires and prospective clients

    Model Rule 1.18 gives duties of confidentiality to a person who consults a lawyer about possibly forming a relationship, and ABA Formal Opinion 10-457 applies this to website enquiries. The planning questionnaire states who reads the answers, that it is not advice, and that no relationship exists until the firm confirms one.

    ABA — Model Rule 1.18

  • Ontario

    “Certified Specialist” only through the Law Society

    Under rule 4.3-1 of the Law Society of Ontario’s Rules of Professional Conduct, only a lawyer the Law Society has certified may advertise as a specialist. Its Certified Specialist Program, kept after a review the Law Society reopened in 2022, includes Estates and Trusts Law. Ontario profiles show “Certified Specialist (Estates and Trusts Law)” only where granted, and otherwise say the lawyer practises in the area.

    Law Society of Ontario — Certified Specialist Program (and rule 4.3-1)

  • Ontario

    Marketing that is true and verifiable

    Rule 4.2-1 of the Law Society of Ontario’s Rules of Professional Conduct requires marketing to be demonstrably true, accurate and verifiable, and its commentary names marketing that takes advantage of a vulnerable person or group. Elder law pages avoid fear-led copy about care homes or family conflict.

    Law Society of Ontario — Rules of Professional Conduct, chapter 4

  • Canada · PIPEDA

    Health and family details in the vault

    PIPEDA requires consent for the purposes stated and safeguards proportionate to how sensitive the information is. Questionnaires about a family member’s disability or a parent’s capacity are stored encrypted, executor access is granted by the client, and the privacy contact is named.

    Office of the Privacy Commissioner of Canada — PIPEDA

Everything for estate planning lawyers

Websites, apps, branding and SEO for estate planning lawyers

  • Websites

    Estate planning lawyers websites built on the designs above, fast and set up for search.

    From $150/month

  • Apps

    An estate plan is made once and reviewed for decades. A small app keeps clients and their executors connected to it between reviews.

    Quoted per project

    Apps for estate planning lawyers

  • Branding

    Estate planning is chosen by families who want quiet competence. The brand should feel steady and permanent, readable on a seminar flyer and dignified on a will cover.

    Quoted per project

    Branding for estate planning lawyers

  • SEO and leads

    Ongoing SEO that checks your site every week and fixes what is safe to fix, for more planning meetings and workshop sign-ups.

    From $149/month

    SEO plans and prices

Pricing

What an estate planning lawyer website costs

The price of a estate planning lawyer website is the same as any website we build: pay upfront and save, or spread it over 12 months.

  • Local website

    $150/month × 12

    or $1,500 upfront. Yours after the 12th payment.

    • Up to 25 pages
    • Any design on this page
    • Technical SEO at launch
    • Hosting and care $29/month

  • Growth website

    $400/month × 12

    or $4,000 upfront. Yours after the 12th payment.

    • Up to about 100 pages
    • Teams, offices and more integrations
    • Planned with an advisor
    • Hosting and care $49/month

  • SEO plans

    $149/month

    Local $149 · Growth $399

    • Checks your site every week and fixes what is safe to fix
    • New pages every month
    • 7-day trial

Prices in US dollars. How payments, hosting and ownership work.

How it works

How your estate planning lawyer website goes live

  1. 01

    Pick a design

    Choose one, or ask for something new. Tell us whether you focus on wills, trusts, probate or elder law, and whether you run workshops.

  2. 02

    Send your details

    Logo, photos, bar or law society numbers, any certification with its certifying body, your packages and fees, and your seminar dates.

  3. 03

    Review before launch

    You check every package, questionnaire question and certification line against your bar’s or law society’s rules, and ask for changes.

  4. 04

    Launch and grow

    We redirect old pages, go live, and add pages for each town you serve and each workshop you run.

Pick my design

See your website before you pay for it

Choose a design and tell us about your business. An advisor emails you to plan a preview with your name, your colours and your details, and the price options. Nothing is charged until you decide.

  1. 1An advisor replies by email
  2. 2We plan your preview and scope
  3. 3You decide, with every price in writing
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Type it the way you usually would. Outside Canada, the US, the UK, Australia or the UAE? Start with + and your country code.

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We use the details you give us only to reply to you and, if we work together, to run the project. We never sell your details or pass them to anyone else for their marketing. Read the privacy policy.

Questions

Estate planning lawyers: common questions

How much does an estate planning law firm website cost?
An estate planning law firm website of up to 25 pages is $1,500 paid upfront, or $150 a month for 12 months, and it is yours after the 12th payment. A larger site of up to about 100 pages is $4,000, or $400 a month. Hosting and care is $29 or $49 a month. Prices are in US dollars.
Can I promote estate planning seminars on my website?
Yes. A seminar page is written advertising, so it follows the same truthfulness rules as the rest of the site. The risk lies in what happens after: Model Rule 7.3 limits live, in-person or phone solicitation for gain, so our sign-up forms take a name and email and promise no follow-up call unless the attendee asks for one.
Is an online will questionnaire the same as a will kit?
No, and the site should make that plain. Our questionnaires gather family, property and executor details so the lawyer can prepare for the first meeting. They do not draft a document or give advice, they say so on the first screen, and nothing becomes a will until the lawyer drafts it and the client signs it properly.
Should an estate planning firm publish flat fees online?
Many do, because fee anxiety stops older clients from calling. A package page that lists what each package includes and excludes, with the fee you set, answers the question before the phone call. Complex estates can still say “quoted after a meeting”, and the fee is confirmed in a written retainer either way.
Can my profile say I am a certified elder law or estates specialist?
Only where a recognised body certified you, and the page names it. In the US that can be the National Elder Law Foundation’s Certified Elder Law Attorney designation or a state bar’s own certification; in Ontario it is the Law Society’s Certified Specialist in Estates and Trusts Law. Without one, profiles say the lawyer practises or focuses on estate law.
Can an estate planning website promise to avoid probate?
It should not promise it. A revocable living trust keeps assets out of probate only if they are actually transferred into it, and beneficiary designations, joint ownership and local rules all change the result. Pages can explain how trusts and probate work and when a trust may help, while the outcome for each family is left to the planning meeting.
Will my estate planning lawyer website rank on Google?
It launches with the technical SEO done: fast pages, clean structure, structured data, local pages and redirects from your old site. To keep climbing, a BOOSTD SEO plan from $149 a month runs 262 checks on your site every week, fixes what is safe to fix and gets the rest ready for your OK.No one can promise a position on Google, and we never do. Google warns businesses about anyone who does.
Can I get one of these estate planning website designs?
Yes. Each is a complete, ready-to-launch website design BOOSTD made for estate planning lawyers. Pick one and we make it yours, with your name, colours, photos, content and the licence or compliance details your industry expects, from $150 a month and yours after 12 payments.Approved client sites are shown with a “Client work” tag, and only with the client’s written permission.

Guides for estate planning lawyers

Reading for estate planning lawyers before you build

More on estate planning attorney website

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