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Websites for dermatologists

Dermatology website design for medical and cosmetic practices

Dermatology website design for medical and cosmetic dermatologists: skin checks booked online, teledermatology photos uploaded securely instead of by email, cosmetic results shown only with the patient’s consent and the conditions your college sets, and every doctor’s certification stated. Local SEO is built in for people searching about a mole or a rash near them.

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The short answer

What should a dermatology website include?

A dermatology website should let patients book skin checks, explain whether a referral is needed, and take teledermatology photos through an encrypted upload rather than email. Cosmetic before-and-after images need the patient’s express consent, matched lighting and a results-vary line. In Ontario only Royal College certified physicians may call themselves dermatologists.

Price
$1,500 upfront, or $150/month × 12
Ownership
Yours after 12 payments
Hosting and care
$29 or $49/month
Build time
About 4 weeks for a local site

Our designs

Our website and app designs for dermatologists

Ready-to-launch concept designs for fictional businesses: pick one and make it yours. 7 websites and 2 apps, each opening on a desktop and a phone, with your brand, content and photos going in. All apps and software

9 of 9 examples shown

Pay monthly, own it

High-converting websites from $150/month

Pick a design, add your brand, content and photos, and launch. Yours after 12 payments, with SEO built in from day one.

Pick my design
Local website
$150/monthUp to 25 pages · yours after 12 payments, or $1,500 upfront
Growth website
$400/monthUp to 100 pages · yours after 12 payments, or $4,000 upfront

Built in

What every dermatology practice website includes

  • Skin-check booking without the phone call

    Full-body and single-spot checks booked online, linked to your scheduling tool where it offers an integration, with the referral rule for each visit type stated before the patient picks a time. Results visits are booked the same way.

  • Teledermatology photos, uploaded securely

    An encrypted upload with photo tips, a location question and a few symptom fields, so images land in the chart rather than an inbox. Intimate areas are excluded online, and the page says who sees the photos and that they are never used in marketing.

  • A results gallery built to your college’s rules

    Before-and-after pairs only of the practice’s own patients, with express consent taken after treatment, matched light and pose, faces de-identified unless the patient agreed otherwise, and a results-vary line on each. Model or stock images are labelled as such.

  • Medical and cosmetic, kept distinct

    Separate paths for skin disease and cosmetic care, so a patient with a changing mole never lands on a filler page. Cosmetic pages state fees are discussed at consult and avoid words like “permanent” or “flawless”.

  • “Dermatologist” only where it is earned

    Each physician page carries the certification behind the title, FRCPC in dermatology in Canada or the dermatology board in the US. Physicians or nurses who offer cosmetic treatments without that certification are listed under their own titles.

  • Privacy rules for cash-pay cosmetic services

    Insured medical work sits under HIPAA or PHIPA; a cash-only cosmetic service may sit outside HIPAA and under FTC and state health-privacy law instead. The site keeps ad pixels off every consult and upload page either way.

  • A skin library that brings searches in

    Plain pages on eczema, psoriasis, acne and checking your own skin, reviewed by your dermatologists and dated, built to WCAG 2.2 AA. They answer the questions people search before they decide to book.

Must-have pages

The pages every dermatology practice website needs

Each page answers a question people ask before they book, and each one can rank for that question on its own.

  • Book a skin check

    Full-body, single-spot and results visits with open times, and the referral rule for each visit type stated before anyone picks a slot.

  • Referrals and coverage

    Whether a referral is needed for insured care in your province or plan, how family doctors send one, and which cosmetic services are paid privately.

  • Conditions we treat

    Eczema, psoriasis, acne, rosacea, hair loss and skin cancer screening, each a page with a plain summary, reviewed by a dermatologist and dated.

  • Photo consults

    For teledermatology: who may use it, where the patient must be, photo tips, the encrypted upload, and areas that must be seen in person.

  • Cosmetic treatments

    Separate from the medical pages: peels, lasers and injections, downtime in words, who performs each one, and a consented gallery captioned by treatment.

  • Our dermatologists

    Each physician’s certification (FRCPC in dermatology or the named US board) and registration, and other providers listed under their own titles.

  • Accessibility and visiting

    An accessibility statement with a way to ask for help, step-free access, parking and transit, and clinic hours for each location.

  • Privacy notice

    Who sees skin photos, how long they are kept, that the contact form is not for health details, and how to request your records.

Search, AI answers and maps

How patients search for dermatologists, and how your site answers

Dermatology searches split in two: a worried person typing about a changing mole or a rash on a phone, often wanting the soonest appointment, and a cosmetic patient comparing treatments over weeks. Referral rules and wait times decide medical clicks; downtime, who performs the treatment and real credentials decide cosmetic ones.

How patients search

  • “Dermatologist near me” and “dermatologist accepting new patients”

    Map results lead. A profile showing whether a referral is needed and a booking page with real availability win the visit.

  • “Do I need a referral to see a dermatologist”

    Common in Canada and on referral-based US plans. A referral page that answers by province or plan, in the first sentence, gets quoted and clicked.

  • “Mole changing shape” and “rash that won’t go away”

    Symptom searches. A dated condition page that says when to book, without diagnosing, and links to a skin-check time catches these.

  • “Laser for acne scars downtime” and “chemical peel cost”

    Cosmetic research. Treatment pages with downtime in words, who performs it and a fee explanation keep the comparison on your site.

  • “Board certified dermatologist” and “online dermatologist”

    Credential and teledermatology searches. Physician pages naming the certifying body and a photo-consult page stating where you are licensed answer both.

What we build for search, AI answers and maps

  1. 01

    Google Business Profile per clinic

    Primary category “Dermatologist”, services split into medical and cosmetic, clinic hours, and the booking or referral link matching each clinic page exactly.

  2. 02

    Structured data for physicians

    Physician (or IndividualPhysician) markup with medicalSpecialty Dermatology for certified dermatologists, MedicalClinic per location, FAQ and breadcrumb markup, and no review stars about the practice.

  3. 03

    Condition answers that can be cited

    Each condition and treatment page opens with a short, dated, physician-reviewed answer, so AI overviews and assistants quote accurate wording and link back.

  4. 04

    Entity facts kept identical

    Clinic names, addresses, hours, each dermatologist’s certification and registration matched across the site, the Google profile, the regulator’s register and hospital or group listings.

  5. 05

    Reviews within your college’s rules

    In the US, one review request to every patient, never filtered, with replies that never mention a condition. Ontario physicians keep reviews off their own site and do not steer patients to post them.

  6. 06

    Monthly reporting

    Skin-check bookings, photo consults started and finished, cosmetic consult requests and calls from search, by clinic, reported monthly. Rankings are tracked, never promised.

No one can promise a ranking or a place in an AI answer. We build the pages, data and profile that search engines and assistants read, and report what changes.

Compliance

The rules for dermatologists, handled in the design

Dermatology websites answer to a physicians’ college or medical board on titles and photos, and to health-privacy law on skin images. Here is what each asks of a dermatology site, and how every design handles it.

Sources gathered October 1, 2026. This is how our designs handle these rules, not legal advice: rules change and differ by province and state, so your physicians’ college or medical board, your privacy officer or your lawyer has the final word, and you approve every page before it goes live.

  • Ontario

    Who may say “dermatologist”

    Ontario’s Medicine Act regulation ties any specialty title to certification in that specialty by the Royal College (or the CFPC), or to written CPSO recognition. So “dermatologist” needs dermatology certification, and a family physician offering cosmetic treatments says family physician. The same section limits “surgeon” and “surgery” to surgical specialties, so practice names avoid it.

    Ontario — O. Reg. 114/94 (General), Medicine Act, 1991, s. 9

  • Ontario

    Before-and-after images and consent

    The CPSO allows before-and-after photos on a practice website but not in unsolicited ads. They must show the physician’s own patient with typical results, unaltered, in consistent conditions, de-identified unless the patient agrees, with a results-vary statement. Consent is asked after treatment, is specific and can be withdrawn. The gallery is built to that list.

    CPSO — Advertising policy

  • US · California

    Comparable photos and “board certified”

    California Business and Professions Code §651 asks that before-and-after images be comparable in pose and lighting, name the procedure performed and say the same results may not occur for all patients, and it limits “board certified” to ABMS or qualifying boards. Captions name the treatment, and the phrase appears only beside a dermatologist’s recognised board, named in full.

    California — Business and Professions Code §651

  • British Columbia

    Stock photos and promised results

    The CPSBC’s advertising practice standard, revised in 2026 for the Health Professions and Occupations Act, asks physicians to promise no results, to hold documented consent before publishing a patient’s photos, and to label stock or model images as not patients. Every image in these designs is the practice’s consented patient or labelled as a model or illustration.

    CPSBC — Practice Standard: Advertising and Communication with the Public

  • US

    Teledermatology upload vendors

    HHS publishes sample business associate agreement terms for vendors that handle patient information for a covered practice. The photo-upload, storage and messaging tools behind teledermatology are chosen from vendors that sign such an agreement; a tool that will not sign does not receive skin photos.

    HHS — Sample business associate agreement provisions

  • US

    Cash-only cosmetic apps and breach notice

    The FTC’s Health Breach Notification Rule covers health apps and records vendors outside HIPAA, and treats sharing data through pixels without authorisation as a breach. A cash-pay cosmetic app or portal may fall under it; whether it does is on our lawyer’s list. The designs share no health data with ad platforms in any case.

    FTC — Health Breach Notification Rule

Everything for dermatologists

Websites, apps, branding and SEO for dermatologists

  • Websites

    Dermatologists websites built on the designs above, fast and set up for search.

    From $150/month

  • Apps

    Dermatology care often runs on routines and change over time: an app helps patients keep treatment on track and notice what is changing on their skin.

    Quoted per project

    Apps for dermatologists

  • Branding

    A dermatology brand often straddles a medical practice and a cosmetic service, and has to read as clinical enough for a skin-cancer referral while still feeling welcoming to someone booking a peel.

    Quoted per project

    Branding for dermatologists

  • SEO and leads

    Ongoing SEO that checks your site every week and fixes what is safe to fix, for more skin-check bookings and cosmetic consults.

    From $149/month

    SEO plans and prices

Pricing

What a dermatology practice website costs

The price of a dermatology practice website is the same as any website we build: pay upfront and save, or spread it over 12 months.

  • Local website

    $150/month × 12

    or $1,500 upfront. Yours after the 12th payment.

    • Up to 25 pages
    • Any design on this page
    • Technical SEO at launch
    • Hosting and care $29/month

  • Growth website

    $400/month × 12

    or $4,000 upfront. Yours after the 12th payment.

    • Up to about 100 pages
    • Teams, offices and more integrations
    • Planned with an advisor
    • Hosting and care $49/month

  • SEO plans

    $149/month

    Local $149 · Growth $399

    • Checks your site every week and fixes what is safe to fix
    • New pages every month
    • 7-day trial

Prices in US dollars. How payments, hosting and ownership work.

How it works

How your dermatology practice website goes live

  1. 01

    Pick a design

    Choose a concept, or ask for another. Tell us your medical and cosmetic services, clinics and referral rules.

  2. 02

    Send your details

    Each physician’s certification, cosmetic providers’ titles, consented result photos with their forms, and treatment lists.

  3. 03

    Photos and privacy

    We set up the secure photo upload under the right agreement, keep pixels off consult pages, and you review each page.

  4. 04

    Launch and grow

    Old pages redirected, clinic profiles updated, and SEO for the conditions and treatments patients search for.

Pick my design

See your website before you pay for it

Choose a design and tell us about your business. An advisor emails you to plan a preview with your name, your colours and your details, and the price options. Nothing is charged until you decide.

  1. 1An advisor replies by email
  2. 2We plan your preview and scope
  3. 3You decide, with every price in writing
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Type it the way you usually would. Outside Canada, the US, the UK, Australia or the UAE? Start with + and your country code.

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Size of site (optional)
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We use the details you give us only to reply to you and, if we work together, to run the project. We never sell your details or pass them to anyone else for their marketing. Read the privacy policy.

Questions

Dermatologists: common questions

How much does a dermatology website cost?
A dermatology practice website of up to 25 pages is $1,500 paid upfront, or $150 a month for 12 months, and it is yours after the 12th payment. A larger site of up to about 100 pages is $4,000, or $400 a month. Hosting and care is $29 or $49 a month. Prices are in US dollars.
Can patients send photos of a rash or mole through the website?
Yes, through an encrypted upload, never email. Patients answer a few questions, say where they are, and add up to three photos with tips on light and framing. Images go into the chart system, intimate areas are booked in person instead, and the page says the photos are never used for marketing.
Can we show cosmetic before-and-after photos?
On your own site, yes, with care. In Ontario the CPSO expects the physician’s own patient, typical results, consistent conditions, no editing, de-identification unless the patient agrees, a results-vary line, and consent given after treatment that can be withdrawn. California adds comparable pose and lighting. They do not go into unsolicited ads.
Who may be called a dermatologist on our website?
Only physicians certified in dermatology. In Ontario the Medicine Act regulation ties specialty titles to Royal College or CPSO-recognised certification, so a family physician or nurse offering cosmetic treatments is listed under their own title. In California, “board certified” is limited to ABMS or qualifying boards. Each provider page shows what their register supports.
Does HIPAA apply to a cash-only cosmetic service?
Possibly not. HIPAA covers providers that conduct standard transactions such as insurance claims electronically, so a cosmetic-only service may fall outside it and under the FTC Act, the Health Breach Notification Rule for apps, and state laws such as Washington’s My Health My Data Act instead. The site keeps ad pixels off consult and upload pages either way, and your lawyer confirms which rules apply.
What should a dermatology website include?
Skin-check booking with the referral rule shown per visit type, a referrals and coverage page, condition pages reviewed and dated by your dermatologists, a secure photo-consult page, cosmetic treatments kept apart from medical care, physician pages with certifications, an accessibility statement and a privacy notice. Each answers what patients search before booking.
How do dermatologists get more patients from their website?
Show real availability and the referral answer before the patient has to call, publish physician-reviewed condition pages that match what people type about moles and rashes, and keep each clinic’s Google profile identical to its page. For cosmetic care, downtime in words and named providers convert better than glossy photos.
What should a dermatology contact form collect?
Only a name, a phone number or email and a reason such as “booking” or “billing”, with a line asking people not to include health details or photos. Descriptions of a spot, a rash or medication go through the encrypted photo-consult or intake form, which has no tracking scripts and is covered by your vendor agreement.
Will my dermatology practice website rank on Google?
It launches with the technical SEO done: fast pages, clean structure, structured data, local pages and redirects from your old site. To keep climbing, a BOOSTD SEO plan from $149 a month runs 262 checks on your site every week, fixes what is safe to fix and gets the rest ready for your OK.No one can promise a position on Google, and we never do. Google warns businesses about anyone who does.
Can I get one of these dermatology website designs?
Yes. Each is a complete, ready-to-launch website design BOOSTD made for dermatologists. Pick one and we make it yours, with your name, colours, photos, content and the licence or compliance details your industry expects, from $150 a month and yours after 12 payments.Approved client sites are shown with a “Client work” tag, and only with the client’s written permission.

Guides for dermatologists

Reading for dermatologists before you build

More on dermatology website design

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