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BOOSTD

Use case · Agencies

Where an agency’s hours go when the routine client checks run themselves

Much of an agency month goes on work that is the same for every client: checking, auditing, assembling reports, chasing approvals. This page is about what an agency could do with that time once BOOSTD carries it, which clients suit which mode, and what must stay with your people. The agency setup is planned, not built.

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Built for
An agency running growth work for many clients from one account.
Usually starts in
Set per client, with agency then client approval
Designed around
A plan per client workspace, billed wholesale

Early access. BOOSTD is opening in stages, so parts of what this page describes are still being built. Prices and plan capacities are on the pricing page and nowhere else, so they cannot disagree. The same work is available today as Managed by BOOSTD.

Where agency hours go now

The same monthly checks, repeated for every client.
Index coverage, broken pages, rankings, listing data, reviews, competitor changes. Each check is small; across a portfolio they fill the junior team’s month, and the client sees none of it except a report.
Reports assembled by hand, from five tools, the week they are due.
The figures exist already. Copying them into a template is where the hours go, and where a number from the wrong client occasionally ends up in the wrong deck.
Approvals chased by email.
A change waits a fortnight for a reply, and when it finally ships nobody can point to who agreed to what. That is slow for the client and a risk for the agency.

What the system carries, and what stays with your people

BOOSTD carries

  • Watching every client’s site, listings and visibility continuously
  • Preparing fixes and drafts with the evidence for each one
  • Checking every change after it goes live, and recording how to undo it
  • Assembling reports from connected data, per client, with dates on every figure

Stays with the agency

  • Strategy, priorities and the argument for them with the client
  • Every client relationship, pitch and renewal conversation
  • Creative and editorial judgement on anything published in a client’s name
  • Deciding when a client needs work the system should not do alone

Matching each client to a mode

The first delivery decision for each client. It can be changed at any time, per client.

Suggested automation mode and approval chain for different kinds of agency client
DimensionAutomation modeApproval chain
Small local client, fully managed by youSafe AutopilotAgency reviewer only, for anything material
Client with an in-house marketerSafe AutopilotAgency reviewer, then the client for new pages and copy
Client with legal or brand reviewApproval ModeAgency reviewer, then the client, for every change above low risk
Online store in a sale periodFreeze window setNothing runs during the freeze; queued work waits for it to end

A week of client work, run this way

  1. Monday: triage the portfolio

    Start from the clients that need attention — a broken connection, a visibility drop, approvals piling up — rather than working through the list in order.

  2. Midweek: review and add judgement

    Your reviewers go through prepared work, edit it with what they know about each client, and pass it to the client where the chain requires.

    You get: Agency-approved changes, with notes for the client

  3. Client conversations

    Time that used to go on report assembly goes on the calls where strategy is agreed and the next priorities are set.

  4. Friday: verified and recorded

    Approved changes have run and been checked after going live. The record of who approved what, at each stage, is already in place for the client report.

Plans, and where Managed fits

Each client workspace is designed to sit on its own plan, chosen for that client’s shape: a local client on Launch, a store on Growth or Accelerate. The agency is billed wholesale and sets the price the client pays; the details are on the agency page.

Managed by BOOSTD is the option for clients whose work your team would rather not carry, or for specialist work such as migrations and digital PR, while the client relationship stays with you.

Agency questions

If the checks run themselves, what are clients paying the agency for?

For deciding what matters and making it happen in the client’s business: strategy, priorities, the conversation about why a page should say something different, and the work software should not do alone. Those were always the valuable part of a retainer; routine checking was the part that crowded them out.

Which clients should go on first?

Start with small clients whose work is mostly routine and whose approvals are simple, because that is where hours are most out of proportion to the fee. Clients with legal review or complex brand rules are better added once your team is used to the approval chain.

Can an agency use BOOSTD today?

Not as a platform yet: the agency setup is planned and not built, and the agency page says exactly which parts. Booking a demo gets you a working call on a few of your own client sites now, and Managed by BOOSTD can run work for some clients in the meantime.

Related

Where to go next

See how BOOSTD would read your business

The Growth Scan looks at your site, search visibility and local presence and says what to fix first, with the date its data was collected. It never changes anything on your website.

Free Growth Scan

Several sites, owners or approvers? Book Demo

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