Use case · Agencies
Agency SEO workflow: how it runs on BOOSTD
How an agency SEO workflow runs on BOOSTD: the software takes the routine client work, your team keeps the strategy. Pricing and how to apply are on our agencies page.
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- Built for
- An agency running SEO for five or more client websites from one account.
- Starts in
- Set per client, with agency then client approval
- Best plan
- The agency program: per-site pricing, you set your clients’ prices
Pricing and how to apply are on our agencies page
Per client site prices, the 5-site minimum, white label from $5,000 a month in BOOSTD billing, and how the first month runs.
Where agency hours go now
- The same monthly checks, repeated for every client.
- Index coverage, broken pages, rankings, listing details, reviews and competitor changes. Each check is small, but across a portfolio they fill the junior team’s month, and the client sees only a report.
- Reports put together by hand, from five tools, the week they are due.
- The figures already exist. Copying them into a template is where the hours go, and where one client’s number sometimes ends up in another’s deck.
- Approvals chased by email.
- A change waits two weeks for a reply, and when it ships nobody can point to who agreed to what. Slow for the client, a risk for the agency.
What the software would handle, and what your team keeps
BOOSTD would handle
- Checking every client’s site, listings and search visibility, all the time
- Drafting fixes and pages with the evidence for each one
- Checking every change after it goes live, and recording how to undo it
- Building reports from connected data, per client, with a date on every figure
Stays with the agency
- Strategy, priorities and making the case for them to the client
- Every client relationship, pitch and renewal conversation
- Creative and editorial judgement on anything published in a client’s name
- Deciding when a client needs work the software should not do alone
Matching each client to a mode
The first delivery decision for each client. You can change it at any time, per client.
| Dimension | Automation mode | Approval chain |
|---|---|---|
| Small local client, fully managed by you | Small fixes on their own | Agency reviewer only, for anything material |
| Client with an in-house marketer | Small fixes on their own | Agency reviewer, then the client for new pages and copy |
| Client with legal or brand review | Ask me first | Agency reviewer, then the client, for every change above low risk |
| Online store in a sale period | Freeze window set | Nothing runs during the freeze. Queued changes wait for it to end |
What a week of client work could look like
Monday: sort the portfolio
Start with the clients that need attention, such as a broken connection, a drop in visibility or approvals piling up, not the list in order.
Midweek: review and add judgement
Your reviewers edit the drafted changes with what they know about each client, then pass them to the client where the chain requires it.
You get: Agency-approved changes, with notes for the client
Client conversations
Time that used to go on building reports goes on the calls where you agree strategy and set the next priorities.
Friday: checked and recorded
Approved changes are live and checked, and the record of who approved what at each stage is ready for the client report.
How client workspaces would be priced
The design is one workspace per client, each on a plan sized to that client: about what Local covers for a local client, Growth or National for a store. The agency would be billed wholesale and set the client’s price. Wholesale prices are not set yet.
Managed by BOOSTD is available today for clients your team would rather not run, or for specialist jobs such as migrations and digital PR. The client relationship stays with you.
Questions about running clients this way
How does an agency start on BOOSTD?
Apply to the agency program on our agencies page. Every agency with five or more client sites qualifies, and with fewer you start on five slots. We confirm your price and start date.
You can also book a demo to talk through a few of your client sites, and Managed by BOOSTD can run hands-on work for clients who need a specialist.
If the checks run themselves, what are clients paying the agency for?
For deciding what matters and making it happen: strategy, priorities, the conversation about why a page should change, and the jobs software should not do alone. That was always the valuable part of a retainer; routine checking crowded it out.
Which clients should go on first?
Start with small clients whose work is mostly routine and whose approvals are simple, where hours are most out of line with the fee. Add clients with legal review or complex brand rules once your team knows the approval chain.
Related
Where to go next
- the agency program: pricing, white label and how to applyPer-site prices, the 5-site minimum and white label from $5,000 a month.
- see every use case
- walk through a few of your own clients
- the standards your clients inherit
- how continuous work stays under approval
- clients with many branches
- how each client’s data is kept apart
- the accounts a client workspace would connect
- local SEO for clients who serve one area
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